Industry Description
This industry comprises establishments primarily engaged in providing advertising services (except advertising agency services, public relations agency services, media buying agency services, media representative services, display advertising services, direct mail advertising services, advertising material distribution services, and marketing consulting services).
Illustrative Examples:
Advertising specialties (e.g., keychains, magnets, pens) distribution services (except direct mail)
Sign lettering and painting services
Display lettering services
Store window dressing or trimming services
Mannequin decorating services
Welcoming services (i.e., advertising services)
Merchandise demonstration services
Cross-References. Establishments primarily engaged in--
Business Examples
Common types of business activities within NAICS 541890 - Other Services Related to Advertising are:
- Sign lettering and painting services
- Mannequin decorating services
- Window dressing or trimming services, store
- Display lettering services
- Advertising specialty (e.g., keychain, magnet, pen) distribution services
- Demonstration services, merchandise
- Welcoming services (i.e., advertising services)
IBISWorld Industry Research Report
Promotional Products in the US (54189)
Revenue 2025
$19.8bn
Growth 2025
0.63%
Key Trends
Promotional products companies have contended with external competition from other advertising channels
Promotional products companies that can act as a turnkey service have a significant competitive advantage
The total number of businesses in this industry will increase
Products and Services
Similar Industries
For some business types, there may be a similar industry to 541890 - Other Services Related to Advertising that is a better classification match. Establishments primarily engaged in:
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NAICS Cross Reference
Publishing newspapers or operating television stations or on-line information services--are classified in Sector 51, Information; and
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NAICS Cross Reference
Providing marketing consulting services--are classified in U.S. Industry 541613, Marketing Consulting Services.
IBISWorld industry research report
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NAICS Cross Reference
Creating advertising campaigns and placing such advertising in newspapers, television, or other media--are classified in Industry 541810, Advertising Agencies;
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NAICS Cross Reference
Designing and implementing public relations campaigns--are classified in Industry 541820, Public Relations Agencies;
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NAICS Cross Reference
Purchasing advertising time or space from media outlets and reselling it directly to advertising agencies or individual companies--are classified in Industry 541830, Media Buying Agencies;
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NAICS Cross Reference
Selling media time or space for media owners as independent representatives--are classified in Industry 541840, Media Representatives;
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NAICS Cross Reference
Providing display advertising services (except aerial)--are classified in Industry 541850, Outdoor Advertising;
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NAICS Cross Reference
Providing direct mail advertising services--are classified in Industry 541860, Direct Mail Advertising;
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NAICS Cross Reference
Providing direct distribution or delivery (e.g., door-to-door, windshield placement) of advertisements or samples--are classified in Industry 541870, Advertising Material Distribution Services;
IBISWorld industry research report
NAICS Hierarchy 541890 - Other Services Related to Advertising
NAICS Code 541890 - Other Services Related to Advertising sits in the 2-digit Other Services Related to Advertising sector. NAICS codes can be 2- to 6-digits and the further along the hierarchy, the more detailed and specific the category will be. Learn more about the structure of NAICS codes
2 Digits: 54
Sector Title: Professional, Scientific, and Technical Services
3 Digits 4 Digits 5 Digits 6 Digits
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5411 Legal Services
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54111 Offices of Lawyers
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54112 Offices of Notaries
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54119 Other Legal Services
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5412 Accounting, Tax Preparation, Bookkeeping, and Payroll Services
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54121 Accounting, Tax Preparation, Bookkeeping, and Payroll Services
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5413 Architectural, Engineering, and Related Services
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54131 Architectural Services
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54132 Landscape Architectural Services
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54133 Engineering Services
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54134 Drafting Services
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54135 Building Inspection Services
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54136 Geophysical Surveying and Mapping Services
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54137 Surveying and Mapping (except Geophysical) Services
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54138 Testing Laboratories
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5414 Specialized Design Services
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54141 Interior Design Services
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54142 Industrial Design Services
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54143 Graphic Design Services
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54149 Other Specialized Design Services
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5415 Computer Systems Design and Related Services
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54151 Computer Systems Design and Related Services
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5416 Management, Scientific, and Technical Consulting Services
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54161 Management Consulting Services
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54162 Environmental Consulting Services
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54169 Other Scientific and Technical Consulting Services
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5417 Scientific Research and Development Services
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54171 Research and Development in the Physical, Engineering, and Life Sciences
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54172 Research and Development in the Social Sciences and Humanities
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5418 Advertising, Public Relations, and Related Services
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54181 Advertising Agencies
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54182 Public Relations Agencies
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54183 Media Buying Agencies
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54184 Media Representatives
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54185 Outdoor Advertising
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54186 Direct Mail Advertising
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54187 Advertising Material Distribution Services
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54189 Other Services Related to Advertising
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5419 Other Professional, Scientific, and Technical Services
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54191 Marketing Research and Public Opinion Polling
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54192 Photographic Services
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54193 Translation and Interpretation Services
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54194 Veterinary Services
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54199 All Other Professional, Scientific, and Technical Services
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