Industry Description
This industry comprises establishments primarily engaged in the direct distribution or delivery of advertisements (e.g., circulars, coupons, handbills) or samples. Establishments in this industry use methods, such as delivering advertisements or samples door-to-door, placing flyers or coupons on car windshields in parking lots, or handing out samples in retail stores.
Cross-References. Establishments primarily engaged in--
Business Examples
Common types of business activities within NAICS 541870 - Advertising Material Distribution Services are:
- Circular direct distribution services
- Flyer direct distribution (except direct mail) services
- Handbill direct distribution services
- Directory, telephone, distribution on a contract basis
- Advertising material (e.g., coupons, flyers, samples) direct distribution services
- Electronic marketing services
- Door-to-door distribution of advertising materials (e.g., coupons, flyers, samples)
- Sample direct distribution services
- Telephone directory distribution services, door-to-door
- Coupon direct distribution services
IBISWorld Industry Research Report
Print Advertising Distribution in the US (54187)
Revenue 2024
$5.2bn
Growth 2024
0.93%
Key Trends
Demand for print advertising has become increasingly obsolete as online advertising has become more sophisticated
Promotional sampling distribution also represents a more direct method of attracting new customers
Overall macroeconomic conditions are expected to begin improving in 2021
Products and Services
Similar Industries
For some business types, there may be a similar industry to 541870 - Advertising Material Distribution Services that is a better classification match. Establishments primarily engaged in:
-
NAICS Cross Reference
Publishing newspapers or operating television stations or on-line information services--are classified in Sector 51, Information; and
IBISWorld industry research report
-
NAICS Cross Reference
Creating and designing advertising campaigns for the purpose of distributing advertising materials or samples through the mail--are classified in Industry 541860, Direct Mail Advertising;
IBISWorld industry research report
-
NAICS Cross Reference
Distributing advertising specialties (e.g., keychains, magnets, or pens with customized messages imprinted) to clients who wish to use such materials for promotional purposes--are classified in Industry 541890, Other Services Related to Advertising.
IBISWorld industry research report
NAICS Hierarchy 541870 - Advertising Material Distribution Services
NAICS Code 541870 - Advertising Material Distribution Services sits in the 2-digit Advertising Material Distribution Services sector. NAICS codes can be 2- to 6-digits and the further along the hierarchy, the more detailed and specific the category will be. Learn more about the structure of NAICS codes
2 Digits: 54
Sector Title: Professional, Scientific, and Technical Services
3 Digits 4 Digits 5 Digits 6 Digits
-
-
5411 Legal Services
-
54111 Offices of Lawyers
-
54112 Offices of Notaries
-
54119 Other Legal Services
-
-
5412 Accounting, Tax Preparation, Bookkeeping, and Payroll Services
-
54121 Accounting, Tax Preparation, Bookkeeping, and Payroll Services
-
-
5413 Architectural, Engineering, and Related Services
-
54131 Architectural Services
-
54132 Landscape Architectural Services
-
54133 Engineering Services
-
54134 Drafting Services
-
54135 Building Inspection Services
-
54136 Geophysical Surveying and Mapping Services
-
54137 Surveying and Mapping (except Geophysical) Services
-
54138 Testing Laboratories
-
-
5414 Specialized Design Services
-
54141 Interior Design Services
-
54142 Industrial Design Services
-
54143 Graphic Design Services
-
54149 Other Specialized Design Services
-
-
5415 Computer Systems Design and Related Services
-
54151 Computer Systems Design and Related Services
-
-
5416 Management, Scientific, and Technical Consulting Services
-
54161 Management Consulting Services
-
54162 Environmental Consulting Services
-
54169 Other Scientific and Technical Consulting Services
-
-
5417 Scientific Research and Development Services
-
54171 Research and Development in the Physical, Engineering, and Life Sciences
-
54172 Research and Development in the Social Sciences and Humanities
-
-
5418 Advertising, Public Relations, and Related Services
-
54181 Advertising Agencies
-
54182 Public Relations Agencies
-
54183 Media Buying Agencies
-
54184 Media Representatives
-
54185 Outdoor Advertising
-
54186 Direct Mail Advertising
-
54187 Advertising Material Distribution Services
-
54189 Other Services Related to Advertising
-
-
5419 Other Professional, Scientific, and Technical Services
-
54191 Marketing Research and Public Opinion Polling
-
54192 Photographic Services
-
54193 Translation and Interpretation Services
-
54194 Veterinary Services
-
54199 All Other Professional, Scientific, and Technical Services
-
-
NAICS Resources
Can't find the NAICS Code you are looking for? Full NAICS Code Directory
