Industry Description
This industry comprises establishments of independent representatives primarily engaged in selling media time or space for media owners.
Illustrative Examples:
Newspaper advertising representatives (i.e., independent of media owners)
Radio advertising representatives (i.e., independent of media owners)
Publishers' advertising representatives (i.e., independent of media owners)
Television advertising representatives (i.e., independent of media owners)
Cross-References. Establishments primarily engaged in--
Business Examples
Common types of business activities within NAICS 541840 - Media Representatives are:
- Radio advertising representatives (i.e., independent of media owners)
- Publishers' advertising representatives (i.e., independent of media owners)
- Advertising media representatives (i.e., independent of media owners)
- Media representatives (i.e., independent of media owners)
- Television advertising representatives (i.e., independent of media owners)
- Newspaper advertising representatives (i.e., independent of media owners)
- Magazine advertising representatives (i.e., independent of media owners)
- Media advertising representatives (i.e., independent of media owners)
IBISWorld Industry Research Report
Media Representative Firms in the US (54184)
Revenue 2025
$37.7bn
Growth 2025
-0.72%
Key Trends
Digital advertising expenditure has increased, constituting an increasing share of total advertising expenditure
The shifting media landscape has forced companies that focus on print and other traditional media sources to exit the industry
Print advertising expenditure is expected to continue its negative trajectory
Products and Services
Similar Industries
For some business types, there may be a similar industry to 541840 - Media Representatives that is a better classification match. Establishments primarily engaged in:
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NAICS Cross Reference
Creating advertising campaigns and placing such advertising in media--are classified in Industry 541810, Advertising Agencies.
IBISWorld industry research report
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NAICS Cross Reference
Purchasing advertising time or space from media outlets and reselling it directly to advertising agencies or individual companies--are classified in Industry 541830, Media Buying Agencies; and
IBISWorld industry research report
NAICS Hierarchy 541840 - Media Representatives
NAICS Code 541840 - Media Representatives sits in the 2-digit Media Representatives sector. NAICS codes can be 2- to 6-digits and the further along the hierarchy, the more detailed and specific the category will be. Learn more about the structure of NAICS codes
2 Digits: 54
Sector Title: Professional, Scientific, and Technical Services
3 Digits 4 Digits 5 Digits 6 Digits
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5411 Legal Services
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54111 Offices of Lawyers
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54112 Offices of Notaries
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54119 Other Legal Services
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5412 Accounting, Tax Preparation, Bookkeeping, and Payroll Services
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54121 Accounting, Tax Preparation, Bookkeeping, and Payroll Services
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5413 Architectural, Engineering, and Related Services
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54131 Architectural Services
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54132 Landscape Architectural Services
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54133 Engineering Services
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54134 Drafting Services
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54135 Building Inspection Services
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54136 Geophysical Surveying and Mapping Services
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54137 Surveying and Mapping (except Geophysical) Services
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54138 Testing Laboratories
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5414 Specialized Design Services
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54141 Interior Design Services
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54142 Industrial Design Services
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54143 Graphic Design Services
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54149 Other Specialized Design Services
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5415 Computer Systems Design and Related Services
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54151 Computer Systems Design and Related Services
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5416 Management, Scientific, and Technical Consulting Services
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54161 Management Consulting Services
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54162 Environmental Consulting Services
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54169 Other Scientific and Technical Consulting Services
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5417 Scientific Research and Development Services
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54171 Research and Development in the Physical, Engineering, and Life Sciences
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54172 Research and Development in the Social Sciences and Humanities
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5418 Advertising, Public Relations, and Related Services
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54181 Advertising Agencies
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54182 Public Relations Agencies
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54183 Media Buying Agencies
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54184 Media Representatives
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54185 Outdoor Advertising
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54186 Direct Mail Advertising
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54187 Advertising Material Distribution Services
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54189 Other Services Related to Advertising
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5419 Other Professional, Scientific, and Technical Services
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54191 Marketing Research and Public Opinion Polling
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54192 Photographic Services
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54193 Translation and Interpretation Services
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54194 Veterinary Services
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54199 All Other Professional, Scientific, and Technical Services
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