Industry Description
This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.
Illustrative Examples:
Broadcast media rating services
Political opinion polling services
Marketing analysis or research services
Statistical sampling services
Opinion research services
Cross-References. Establishments primarily engaged in--
Business Examples
Common types of business activities within NAICS 541910 - Marketing Research and Public Opinion Polling are:
- Opinion research services
- Political opinion polling services
- Marketing research services
- Marketing analysis services
- Sampling services, statistical
- Public opinion polling services
- Public opinion research services
- Broadcast media rating services
IBISWorld Industry Research Report
Market Research in the US (54191)
Revenue 2025
$36.4bn
Growth 2025
2.11%
Key Trends
Advertising agencies have increasingly acquired market research companies to pursue value-added services
Industry declines experienced in 2020 have been limited by a sharp recovering during 2021
Sustained growth in corporate profit levels will encourage businesses to increase their advertising budgets
Products and Services
Similar Industries
For some business types, there may be a similar industry to 541910 - Marketing Research and Public Opinion Polling that is a better classification match. Establishments primarily engaged in:
-
NAICS Cross Reference
Providing advice and counsel on marketing strategies--are classified in U.S. Industry 541613, Marketing Consulting Services.
IBISWorld industry research report
-
NAICS Cross Reference
Providing research and analysis in economics, sociology, and related fields--are classified in Industry 541720, Research and Development in the Social Sciences and Humanities; and
IBISWorld industry research report
NAICS Hierarchy 541910 - Marketing Research and Public Opinion Polling
NAICS Code 541910 - Marketing Research and Public Opinion Polling sits in the 2-digit Marketing Research and Public Opinion Polling sector. NAICS codes can be 2- to 6-digits and the further along the hierarchy, the more detailed and specific the category will be. Learn more about the structure of NAICS codes
2 Digits: 54
Sector Title: Professional, Scientific, and Technical Services
3 Digits 4 Digits 5 Digits 6 Digits
-
-
5411 Legal Services
-
54111 Offices of Lawyers
-
54112 Offices of Notaries
-
54119 Other Legal Services
-
-
5412 Accounting, Tax Preparation, Bookkeeping, and Payroll Services
-
54121 Accounting, Tax Preparation, Bookkeeping, and Payroll Services
-
-
5413 Architectural, Engineering, and Related Services
-
54131 Architectural Services
-
54132 Landscape Architectural Services
-
54133 Engineering Services
-
54134 Drafting Services
-
54135 Building Inspection Services
-
54136 Geophysical Surveying and Mapping Services
-
54137 Surveying and Mapping (except Geophysical) Services
-
54138 Testing Laboratories
-
-
5414 Specialized Design Services
-
54141 Interior Design Services
-
54142 Industrial Design Services
-
54143 Graphic Design Services
-
54149 Other Specialized Design Services
-
-
5415 Computer Systems Design and Related Services
-
54151 Computer Systems Design and Related Services
-
-
5416 Management, Scientific, and Technical Consulting Services
-
54161 Management Consulting Services
-
54162 Environmental Consulting Services
-
54169 Other Scientific and Technical Consulting Services
-
-
5417 Scientific Research and Development Services
-
54171 Research and Development in the Physical, Engineering, and Life Sciences
-
54172 Research and Development in the Social Sciences and Humanities
-
-
5418 Advertising, Public Relations, and Related Services
-
54181 Advertising Agencies
-
54182 Public Relations Agencies
-
54183 Media Buying Agencies
-
54184 Media Representatives
-
54185 Outdoor Advertising
-
54186 Direct Mail Advertising
-
54187 Advertising Material Distribution Services
-
54189 Other Services Related to Advertising
-
-
5419 Other Professional, Scientific, and Technical Services
-
54191 Marketing Research and Public Opinion Polling
-
54192 Photographic Services
-
54193 Translation and Interpretation Services
-
54194 Veterinary Services
-
54199 All Other Professional, Scientific, and Technical Services
-
-
Similar Industries Niche and Emerging
IBISWorld provides research on hundreds of niche and emerging industries, including the following for 541910 - Marketing Research and Public Opinion Polling.
NAICS Resources
Can't find the NAICS Code you are looking for? Full NAICS Code Directory
