Industry Description
This industry comprises establishments primarily engaged in designing and implementing public relations campaigns. These campaigns are designed to promote the interests and image of their clients. Establishments providing lobbying, political consulting, or public relations consulting are included in this industry.
Business Examples
Common types of business activities within NAICS 541820 - Public Relations Agencies are:
- Public relations agencies
- Political consulting services
- Public relations services
- Lobbyists' offices
- Public relations consulting services
- Lobbying services
IBISWorld Industry Research Report
Public Relations Firms in the US (54182)
Revenue 2025
$24.6bn
Growth 2025
1.66%
Key Trends
The COVID-19 pandemic affected client industries, hurting demand for PR services
Pandemic-induced losses in corporate profit resulted in slower growth in PR revenue
Higher corporate profit levels and an increasing number of businesses will increase advertising expenditure
Products and Services
NAICS Hierarchy 541820 - Public Relations Agencies
NAICS Code 541820 - Public Relations Agencies sits in the 2-digit Public Relations Agencies sector. NAICS codes can be 2- to 6-digits and the further along the hierarchy, the more detailed and specific the category will be. Learn more about the structure of NAICS codes
2 Digits: 54
Sector Title: Professional, Scientific, and Technical Services
3 Digits 4 Digits 5 Digits 6 Digits
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5411 Legal Services
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54111 Offices of Lawyers
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54112 Offices of Notaries
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54119 Other Legal Services
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5412 Accounting, Tax Preparation, Bookkeeping, and Payroll Services
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54121 Accounting, Tax Preparation, Bookkeeping, and Payroll Services
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5413 Architectural, Engineering, and Related Services
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54131 Architectural Services
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54132 Landscape Architectural Services
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54133 Engineering Services
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54134 Drafting Services
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54135 Building Inspection Services
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54136 Geophysical Surveying and Mapping Services
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54137 Surveying and Mapping (except Geophysical) Services
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54138 Testing Laboratories
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5414 Specialized Design Services
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54141 Interior Design Services
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54142 Industrial Design Services
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54143 Graphic Design Services
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54149 Other Specialized Design Services
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5415 Computer Systems Design and Related Services
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54151 Computer Systems Design and Related Services
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5416 Management, Scientific, and Technical Consulting Services
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54161 Management Consulting Services
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54162 Environmental Consulting Services
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54169 Other Scientific and Technical Consulting Services
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5417 Scientific Research and Development Services
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54171 Research and Development in the Physical, Engineering, and Life Sciences
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54172 Research and Development in the Social Sciences and Humanities
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5418 Advertising, Public Relations, and Related Services
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54181 Advertising Agencies
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54182 Public Relations Agencies
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54183 Media Buying Agencies
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54184 Media Representatives
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54185 Outdoor Advertising
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54186 Direct Mail Advertising
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54187 Advertising Material Distribution Services
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54189 Other Services Related to Advertising
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5419 Other Professional, Scientific, and Technical Services
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54191 Marketing Research and Public Opinion Polling
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54192 Photographic Services
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54193 Translation and Interpretation Services
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54194 Veterinary Services
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54199 All Other Professional, Scientific, and Technical Services
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NAICS Resources
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