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Web Portal Operation in Europe - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)

ISIC 6312 March 2024 Spotlight Report

Revenue

€30.2bn

2019-2024 1.4 %
2024-2029 X.X %

Employees

129k

2019-2024 3.9 %
2024-2029 X.X %

Businesses

36,188

2019-2024 4.4 %
2024-2029 X.X %

Wages

€X.Xbn

2019-2024 X.X %
2024-2029 X.X %

Web Portal Operation in Europe industry analysis

The Web Portal Operation industry is highly concentrated, with three companies controlling almost the entire industry; the largest company in the industry, Alphabet Inc, has a market share greater than 90% in 2024. Search engines generate most, if not all, of their revenue from advertising. Technological growth has led to more households being connected to the internet and a boom in e-commerce has made the industry increasingly innovative. Over the past decade, a boost in the percentage of households with internet access across Europe has supported revenue expansion, while strengthening technological integration with daily life has boosted demand for web portals.

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  • Market estimates from 2014-2029
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Industry Statistics and Trends

Web Portal Operation in Europe key trends

A hike in digital advertising shapes industry growth.

 

With an increasing number of businesses shifting their services online, demand for digital advertising has spiked. This allowed search engines to collect significant revenues as they are key platforms for online advertisements.

Alphabet's dominance shapes the market landscape in significant ways.

 

Through its Google brand, Alphabet continues to secure its dominant position in the industry by locking in key partnership deals. These strategies create high barriers to entry and restrict competition, allowing Alphabet to dominate the market consistently.

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Web Portal Operation in Europe

Industry Revenue

Total value and annual change from 2011-2029. Includes 5-year outlook.

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Web Portal Operation in Europe market size (2019-2024)

Industry revenue has declined at a CAGR of 1.4 % over the past five years, to reach an estimated €30.2bn in 2024.

Trends and Insights

Leisure time rose during the pandemic, providing opportunities to web portal operators

  • A survey by Eurofound found that the average European worker spent 2.4 hours more per day on leisure activities during the first lockdown in 2020 than they did before the pandemic.

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Web Portal Operation in Europe outlook (2024-2029)

Market size is projected to grow over the next five years.

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Revenue

€30.2bn

2019-2024 1.4 %
2024-2029 X.X %

Employees

129k

2019-2024 3.9 %
2024-2029 X.X %

Wages

€X.Xbn

2019-2024 X.X %
2024-2029 X.X %

European Leaders & Laggards

Europe Job Growth CAGR: 3.9 % *
  • Job Growth

Top 5 Countries

  1. Italy +21.9%
  2. Slovakia +14.3%
  3. Bulgaria +13.5%
  4. Bosnia & Herzegovina +13.5%
  5. Estonia +8.4%

Bottom 5 Countries

  1. Austria -9.7%
  2. Serbia -4.0%
  3. Cyprus -2.5%
  4. Finland -2.4%
  5. Iceland -1.6%

* CAGR values are for the years 2019-2024.

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Biggest companies in the Web Portal Operation in Europe

Company
Market Share (%)
2024
Revenue (€m)
2024
Profit (€m)
2024
Profit Margin (%)
2024
Alphabet Inc
340,186.0
84,000.0
24.7
Microsoft Corporation
242,300.0
95,000.0
39.2
Yandex LLC
8,627.0
1,725.0
20.0

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Web Portal Operation in Europe

Products & Services Segmentation

Industry revenue broken down by key product and services lines.

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Top Questions Answered in this Report

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What is the market size of the Web Portal Operation industry in Europe in 2024?

The market size of the Web Portal Operation industry in Europe is €30.2bn in 2024.

How many businesses are there in the Web Portal Operation in Europe industry in 2024?

There are 36,188 businesses in the Web Portal Operation industry in Europe, which has grown at a CAGR of 4.4 % between 2019 and 2024.

Has the Web Portal Operation industry in Europe grown or declined over the past 5 years?

The market size of the Web Portal Operation industry in Europe has been declining at a CAGR of 1.4 % between 2019 and 2024.

What is the forecast growth of the Web Portal Operation industry in Europe over the next 5 years?

Over the next five years, the Web Portal Operation industry in Europe is expected to grow.

What does the Web Portal Operation in Europe include?

Search ads and Display ads are part of the Web Portal Operation industry.

Which countries have the most businesses in the Web Portal Operation industry in Europe?

The European country with the most businesses in the Web Portal Operation industry is Poland.

How competitive is the Web Portal Operation industry in Europe?

The level of competition is moderate and increasing in the Web Portal Operation industry in Europe.

Related Industries

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Table of Contents

About this industry

Industry definition

This industry covers the operation of search engines and other websites that act as portals to the internet. Typically, these platforms allow users to search through and filter the information available on the internet. Businesses generate revenue by selling advertising space or sponsoring search results presented to portal users.

Related Terms

COST-PER-CLICKCOOKIECOST PER IMPRESSIONTRAFFIC ACQUISITION COST

What's included in this industry?

Search adsDisplay adsLicensingSubscription

Companies

Alphabet IncMicrosoft CorporationYandex LLC

Industry Code

ISIC 2006

6312 - Web portals in Europe

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Performance

Key Takeaways

Leisure time rose during the pandemic, providing opportunities to web portal operators

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Revenue Highlights

Trends
  • Revenue
  • 2024 Revenue Growth
  • Revenue Volatility

Employment Highlights

Trends
  • Employees
  • Employees per Business
  • Revenue per Employee

Business Highlights

Trends
  • Businesses
  • Employees per Business
  • Revenue per Business

Profit Highlights

Trends
  • Total Profit
  • Profit Margin
  • Profit per Business

Current Performance

Charts
  • Revenue in the Web Portal Operation in Europe industry (2011 -2029)
  • Employees in the Web Portal Operation in Europe industry (2011 -2029)
  • Business in the Web Portal Operation in Europe industry (2011 -2029)
  • Profit in the Web Portal Operation in Europe industry (2011 -2029)
Analysis

What's driving current industry performance in the Web Portal Operation in Europe industry?


Outlook

Analysis

What's driving the Web Portal Operation in Europe industry outlook?


Volatility

Analysis

What influences volatility in the Web Portal Operation in Europe industry?

Charts
  • Industry Volatility vs. Revenue Growth Matrix

Life Cycle

Analysis

What determines the industry life cycle stage in the Web Portal Operation in Europe industry?

Charts
  • Industry Life Cycle Matrix

Products and Markets

Highlights

Trends
  • Largest Market
  • Product Innovation

Key Takeaways

Search engines are diversifying revenue streams with subscriptions and licensing. They're licensing software to competitors and charging users subscription fees to boost their overall income.

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Products and Services

Charts
  • Products and Services Segmentation
Analysis

How are the Web Portal Operation in Europe industry's products and services performing?

Analysis

What are innovations in the Web Portal Operation in Europe industry's products and services?


Major Markets

Charts
  • Major Market Segmentation
Analysis

What influences demand in the Web Portal Operation in Europe industry?


International Trade

Highlights

  • Largest Importer
  • Smallest Importer
  • Total Imports into Europe
  • Largest Exporter
  • Smallest Exporter
  • Total Exports into Europe
Heat maps
  • Industry Concentration of Imports by Country
  • Industry Concentration of Exports by Country
Data Tables

Value and annual change (%) included

  • Number of Imports and Exports by European Country (2024)

Geographic Breakdown

Business Locations

Heat maps
  • Share of Total Industry Revenue by Region (2024)
  • Share of Total Industry Enterprises by Region (2024)
  • Share of Total Industry Employment by Region (2024)
  • Share of Total Industry Wages by Region (2024)

Industry Geographic Breakdown

Data Tables

Values and annual change provided for 37 European countries:

  • Revenue (2024)
  • IVA (2024)
  • Enterprises (2024)
  • Employment (2024)
  • Exports (2024)
  • Imports (2024)

Competitive Forces

Highlights

Trends
  • Concentration
  • Competition
  • Barriers to Entry
  • Substitutes
  • Buyer Power
  • Supplier Power

Key Takeaways

Competition shapes the Web Portal Operation industry. Companies invest hefty sums in technical infrastructure to provide the most related results at the quickest speed, competing against each other in this key user expectation.

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Supply Chain

Charts

Buyer and supply industries

Companies

Market Share

Charts
  • Industry Market Share by Company (2019-2024)

Companies

Data Tables

Top 10 companies by market share:

  • Market share (2024)
  • Revenue (2024)
  • Profit (2024)
  • Profit Margin (2024)

Data Tables
  • Countries of operation for Alphabet Inc
  • Countries of operation for Microsoft Corporation
  • Countries of operation for Yandex LLC
  • Countries of operation for Verizon Communications Inc
  • Countries of operation for Duck Duck Go Inc
  • Countries of operation for IAC Inc
  • Countries of operation for Seznam.cz as
  • Countries of operation for Ecosia GmbH
  • Countries of operation for Qwant
  • Countries of operation for Startpage BV

External Environment

Highlights

Trends
  • Regulation & Policy
  • Assistance

Key Takeaways

Regulations specific to computer web portals relate to legislation. This refers to financial reporting and accounting standards, patents, copyright, data protection, intellectual property laws, trademark licensing, and General Data Protection Regulation adherence.

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External Drivers

Analysis

What demographic and macroeconomic factors impact the Web Portal Operation in Europe industry?

Financial Benchmarks

Highlights

Trends
  • Profit Margin
  • Average Wage
  • Largest Cost

Key Takeaways

Search engines display impressive post-pandemic recovery. Dominated primarily by tech titans Google and Microsoft, profitability initially contracted but has since demonstrated a strong resurgence and encouraging growth trajectory in the industry.

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Cost Structure

Charts
  • Share of Economy vs. Investment Matrix
  • Industry Cost Structure Benchmarks:
    • Marketing
    • Depreciation
    • Profit
    • Purchases
    • Wages
    • Rent
    • Utilities
    • Other
Analysis

What trends impact cost in the Web Portal Operation in Europe industry?


Key Ratios

Data tables
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)
  • Revenue per Employee (2014-2029)
  • Wages/Revenue (2014-2029)
  • Employees per Establishment (2014-2029)
  • Average Wage (2014-2029)

Country Benchmarks

European Leaders & Laggards

Data Tables

Top and boottom five countries listed for each:

  • Revenue Growth (2024)
  • Business Growth (2024)
  • Job Growth (2024)

European Country Performance

Data Tables

Rankings available for 37 countries. Statistics ranked include:

  • IVA/Revenue (2024)
  • Imports/Demand (2024)
  • Exports/Revenue (2024)
  • Revenue per Employee (2024)
  • Wages/Revenue (2024)
  • Employees per Establishment (2024)
  • Average Wage (2024)

Structural Comparison

Data Tables

Trends in 37 countries benchmarked against trends in Europe

  • Concentration
  • Competition
  • Barriers to Entry
  • Buyer Power
  • Supplier Power
  • Volatility
  • Capital Intensity
  • Innovation
  • Life Cycle

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Methodology

Where does IBISWorld source its data?

IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights. 

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.

To learn more about specific data sources used by IBISWorld's analysts globally, including how industry data forecasts are produced, visit our Help Center.