Advanced industry research made for Marketing
Get the most from your budget. Target the right markets.
3,366 agency and in-house marketers trust IBISWorld as their source of industry intelligence
110 expert, in-house analysts produce unbiased, human-verified data and analysis for you
3x more industries coveredthan other industry research providers
Elevate your campaigns
At IBISWorld, we believe in the power of unlocking answers to complex questions. Arm yourself with industry data, analysis and benchmarks on thousands of industries worldwide to uncover new audience segments and craft campaigns that resonate.
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Insights for every stage of marketing
When we say comprehensive coverage, we mean it—for every step along the way.
Market Strategy
It’s hard to set the right course without a solid understanding of the market landscape. Access to trustworthy industry data, benchmarks and forward-looking insights helps you evaluate opportunities, allocate resources wisely and shape a strategy built for impact.
- Evaluate market potential with credible data on industry size, growth and trends
- Prioritize high-impact opportunities using reliable benchmarks and risk indicators
- Guide strategic planning with insights that clarify competitive dynamics and future outlooks
Audience Segmentation
Buyers behave differently across industries, and generic strategies often miss the mark. By uncovering what drives demand and how businesses make purchasing decisions, you can fine-tune your targeting and connect with the audiences that matter most.
- Segment audiences more effectively with insights into industry structure, key external drivers and operating conditions
- Align your targeting with real-world business needs using data on revenue trends, market volatility and cost breakdowns
- Tailor outreach strategies by understanding the challenges, risks and priorities faced by businesses in each industry
Thought Leadership & Content
Creating standout content means offering insights your audience finds timely, relevant and valuable. By tapping into up-to-date industry data and trends, you can produce thought leadership that sparks interest, builds authority and drives engagement.
- Highlight your expertise with data-backed perspectives drawn from industry reports and economic analysis
- Fuel a consistent content pipeline with timely data and evolving market insights
- Engage decision-makers by addressing industry-specific challenges with clarity and relevance
Products for smarter campaigns
Industry Research
Find and win new business, speak your clients’ language and become their trusted advisor.
- Strengthen advice and simplify valuations with insights into industry data and dynamics
- Compile going concern assessments, audit plans and management letters faster
- Develop targeted strategies, marketing campaigns and proposals that win new business
Business Environment Profiles
Stay ahead of shifting market drivers.
- Track economic, demographic and regulatory forces shaping your market
- Proactively adapt you marketing strategy to align with evolving external trends
- Spot opportunities and risks before your competitors
State & Provincial Reports
Understand regional differences across all US states and Canadian provinces.
- Compare local and national data to determine the right campaign scope
- Steer clear of declining industries by honing in on high-growth regions
- Pinpoint untapped markets to focus campaigns where they’ll deliver the greatest return
Make your tools even smarter
Stop switching between tabs. Bring IBISWorld’s data into your workflow.
Claude
Back every Claude answer with human-verified data and analyst insights.
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ChatGPT
Eliminate research hallucinations. Ground ChatGPT in IBISWorld’s trusted intelligence.
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Microsoft Copilot
Get trusted industry answers in Copilot across every Microsoft 365 tool.
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Perplexity
Research smarter with IBISWorld’s market intelligence database built into Perplexity.
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nCino integration
Proactively monitor commercial and small business loans across the credit lifecycle.
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Snowflake integration
Bring our structured data into your data ecosystem via the Snowflake Marketplace.
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RelPro integration
Improve targeting and make faster connections for small business and middle market lending.
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Fuel your internal tools, dashboards and pipelines with human-verified data.
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Connect IBISWorld's database to select AI platforms for verified industry intelligence inside your workflows.
View integrationGet industry intelligence wherever you work
“The industry analysis available in IBISWorld has been a staple in our information resources. The consistent reporting helps with our ability to compare industry performance and outlooks.”