Reliable industry insights made for Sales
Spend less time on prep and more time closing deals.
22,410 sales professionals globally trust IBISWorld as their source of industry intelligence
110 expert, in-house analysts produce unbiased, human-verified data and analysis for you
3x more industries coveredthan other industry research providers
Stand out from the competition
At IBISWorld, we believe in the power of unlocking answers to complex questions. We give you the industry trends you need to build trust and position your solution as the right fit. From opening conversations to closing deals, show up informed and confident.
Trusted by
We don’t win until you close
When we say comprehensive coverage, we mean it—for every step along the way.
Enablement & Sales Planning
Without clear market insights, sales planning can feel like a guessing game. Growth forecasts, market size data and risk scores help you prioritize high-opportunity segments and focus outreach where it’s most likely to drive results.
- Find growth opportunities using forward-looking performance and trend data
- Focus prospecting efforts on industries with strong outlooks and lower risk
- Support smarter sales planning with insight into buyer needs and external pressures
Meeting Prep
Understanding your prospects industry is crucial to leading productive and engaging conversations. Access to trends, forecasts and market pressures gives you the context to ask smarter questions, tailor your message and make every minute count.
- Quickly understand the forces shaping your prospect’s industry, from growth trends to key risks
- Tailor your pitch using external data on cost pressures, demand drivers and market conditions
- Build credibility by asking informed questions that reflect real-world business challenges
Relationship Management
Make your calls with decision makers memorable. Cut through the noise with relevant perspectives, timely guidance and smarter questions that build credibility fast.
- Bring fresh insights to every conversation using trends, forecasts and external pressures
- Anticipate client needs by understanding the challenges shaping their industry
- Build trust by demonstrating real knowledge of what matters to their business
Products for building stronger pipelines
Industry Research
Know your prospects’ industries better than they do.
- Spot high-potential industries and prioritize accounts most likely to convert
- Pinpoint key trends shaping your prospect’s market, challenges and goals
- Tailor your pitch with data-backed insights
Salesforce App
Join every meeting ready to close.
- Uncover your prospect’s challenges, opportunities and market pressures before you call
- Access relevant industry data and trends where you work
- Highlight trends to position your solution as timely and relevant
Business Environment Profiles
Stay ahead and sell with confidence.
- Spot emerging trends that signal new opportunities or risks
- See how economic shifts and market forces impact your prospects
- Back your sales strategy with insights that prove your solution’s relevance
Make your tools even smarter
Stop switching between tabs. Bring IBISWorld’s data into your workflow.
Claude
Back every Claude answer with human-verified data and analyst insights.
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ChatGPT
Eliminate research hallucinations. Ground ChatGPT in IBISWorld’s trusted intelligence.
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Microsoft Copilot
Get trusted industry answers in Copilot across every Microsoft 365 tool.
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Perplexity
Research smarter with IBISWorld’s market intelligence database built into Perplexity.
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nCino integration
Proactively monitor commercial and small business loans across the credit lifecycle.
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Snowflake integration
Bring our structured data into your data ecosystem via the Snowflake Marketplace.
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RelPro integration
Improve targeting and make faster connections for small business and middle market lending.
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Fuel your internal tools, dashboards and pipelines with human-verified data.
View integrationMCP
Connect IBISWorld's database to select AI platforms for verified industry intelligence inside your workflows.
View integrationGet industry intelligence wherever you work
“IBISWorld gives us a basis for making strategic decisions on our prospecting list. It allows us to say 'yes, this is a good industry to target' and more importantly, 'this is why you should.'”