Industry Description
This industry comprises establishments primarily engaged in retailing merchandise (except food for immediate consumption and fuel) via direct sale to the customer by means, such as in-house sales (i.e., party plan merchandising), truck or wagon sales, and portable stalls (i.e., street vendors).
Illustrative Examples:
Direct selling bottled water providers
Direct selling home delivery newspaper routes
Direct selling coffee-break supplies providers
Direct selling locker meat provisioners
Direct selling frozen food and freezer meal plan providers
Direct selling party plan merchandisers
Cross-References. Establishments primarily engaged in--
Business Examples
Common types of business activities within NAICS 454390 - Other Direct Selling Establishments are:
- Bazaars (i.e., temporary stands)
- Locker meat provisioners, direct selling
- Flea markets, temporary location, direct selling
- Water softener service providers, direct selling
- Christmas trees, cut, direct selling
- Home delivery newspaper routes, direct selling
- Direct selling of merchandise (door-to-door)
- Fruit stands, temporary
- Door-to-door retailing of merchandise, direct selling
- Street vendors (except food)
- Bottled water providers, direct selling
- House-to-house direct selling
- Produce stands, temporary
- Coffee-break supplies providers, direct selling
- Frozen food and freezer meal plan providers, direct selling
- Canvassers (door-to-door), headquarters for retail sale of merchandise, direct selling
- Party plan merchandisers, direct selling
- In-home sales of merchandise, direct selling
- Cigarette stands, temporary
IBISWorld Industry Research Report
Direct Selling Companies in the US (45439)
Revenue 2025
$75.2bn
Growth 2025
2.27%
Key Trends
The reduction of social gathering restrictions will likely enable operators to reach a wider audience
Industry operators have begun advertising and selling goods online
IBISWorld forecasts that disposable income and consumer spending will increase
Products and Services
Similar Industries
For some business types, there may be a similar industry to 454390 - Other Direct Selling Establishments that is a better classification match. Establishments primarily engaged in:
-
NAICS Cross Reference
Retailing heating oil, liquefied petroleum (LP) gas, and other fuels via direct sale--are classified in Industry 454310, Fuel Dealers.
IBISWorld industry research report
-
NAICS Cross Reference
Preparing and selling meals and snacks for immediate consumption from motorized vehicles or nonmotorized carts, catering a route--are classified in Industry 722330, Mobile Food Services; and
IBISWorld industry research report
NAICS Hierarchy 454390 - Other Direct Selling Establishments
NAICS Code 454390 - Other Direct Selling Establishments sits in the 2-digit Other Direct Selling Establishments sector. NAICS codes can be 2- to 6-digits and the further along the hierarchy, the more detailed and specific the category will be. Learn more about the structure of NAICS codes
2 Digits: 44-45
Sector Title: Retail Trade
3 Digits 4 Digits 5 Digits 6 Digits
-
-
4511 Sporting Goods, Hobby, and Musical Instrument Stores
-
45111 Sporting Goods Stores
-
45112 Hobby, Toy, and Game Stores
-
45113 Sewing, Needlework, and Piece Goods Stores
-
45114 Musical Instrument and Supplies Stores
-
-
4512 Book Stores and News Dealers
-
45121 Book Stores and News Dealers
-
-
-
-
4522 Department Stores
-
45221 Department Stores
-
-
4523 General Merchandise Stores, including Warehouse Clubs and Supercenters
-
45231 General Merchandise Stores, including Warehouse Clubs and Supercenters
-
-
-
-
4531 Florists
-
45311 Florists
-
-
4532 Office Supplies, Stationery, and Gift Stores
-
45321 Office Supplies and Stationery Stores
-
45322 Gift, Novelty, and Souvenir Stores
-
-
4533 Used Merchandise Stores
-
45331 Used Merchandise Stores
-
-
4539 Other Miscellaneous Store Retailers
-
45391 Pet and Pet Supplies Stores
-
45392 Art Dealers
-
45393 Manufactured (Mobile) Home Dealers
-
45399 All Other Miscellaneous Store Retailers
-
-
-
-
4541 Electronic Shopping and Mail-Order Houses
-
45411 Electronic Shopping and Mail-Order Houses
-
-
4542 Vending Machine Operators
-
45421 Vending Machine Operators
-
-
4543 Direct Selling Establishments
-
45431 Fuel Dealers
-
45439 Other Direct Selling Establishments
-
-
NAICS Resources
Can't find the NAICS Code you are looking for? Full NAICS Code Directory
