Industry Description
This industry comprises establishments primarily engaged in retailing new gifts, novelty merchandise, souvenirs, greeting cards, seasonal and holiday decorations, and curios.
Illustrative Examples:
Balloon shops
Greeting card shops
Christmas stores
Novelty shops
Curio shops
Souvenir shops
Gift shops
Fruit basket or fruit bouquet stores
Cross-References. Establishments primarily engaged in--
Business Examples
Common types of business activities within NAICS 453220 - Gift, Novelty, and Souvenir Stores are:
- Greeting card shops
- Curio shops
- Seasonal and holiday decoration stores
- Gift shops
- Collectible gift shops (e.g., crystal, pewter, porcelain)
- Christmas stores
- Novelty shops
- Card shops, greeting
- Fruit basket or fruit bouquet stores (except exclusively by Internet)
- Craft (except craft supply) stores
- Souvenir shops
- Party goods (e.g., paper supplies, decorations, novelties) stores
- Balloon shops
- Gift stands, permanent location
IBISWorld Industry Research Report
Gift Shops & Card Stores in the US (45322)
Revenue 2025
$23.5bn
Growth 2025
2.76%
Key Trends
Retailers struggle to compete with the lower prices and convenience of larger counterparts
The recent surge in revenue growth is likely a transient effect of pent-up demand
Competition from discount retailers will likely intensify
Products and Services
Similar Industries
For some business types, there may be a similar industry to 453220 - Gift, Novelty, and Souvenir Stores that is a better classification match. Establishments primarily engaged in:
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NAICS Cross Reference
Retailing stationery--are classified in Industry 453210, Office Supplies and Stationery Stores; and
IBISWorld industry research report
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NAICS Cross Reference
Retailing used curios and novelties--are classified in Industry 453310, Used Merchandise Stores.
IBISWorld industry research report
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NAICS Cross Reference
Retailing gifts and novelties via electronic home shopping, mail-order, or direct sale--are classified in Subsector 454, Nonstore Retailers;
IBISWorld industry research report
NAICS Hierarchy 453220 - Gift, Novelty, and Souvenir Stores
NAICS Code 453220 - Gift, Novelty, and Souvenir Stores sits in the 2-digit Gift, Novelty, and Souvenir Stores sector. NAICS codes can be 2- to 6-digits and the further along the hierarchy, the more detailed and specific the category will be. Learn more about the structure of NAICS codes
2 Digits: 44-45
Sector Title: Retail Trade
3 Digits 4 Digits 5 Digits 6 Digits
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4511 Sporting Goods, Hobby, and Musical Instrument Stores
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45111 Sporting Goods Stores
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45112 Hobby, Toy, and Game Stores
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45113 Sewing, Needlework, and Piece Goods Stores
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45114 Musical Instrument and Supplies Stores
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4512 Book Stores and News Dealers
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45121 Book Stores and News Dealers
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4522 Department Stores
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45221 Department Stores
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4523 General Merchandise Stores, including Warehouse Clubs and Supercenters
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45231 General Merchandise Stores, including Warehouse Clubs and Supercenters
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4531 Florists
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45311 Florists
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4532 Office Supplies, Stationery, and Gift Stores
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45321 Office Supplies and Stationery Stores
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45322 Gift, Novelty, and Souvenir Stores
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4533 Used Merchandise Stores
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45331 Used Merchandise Stores
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4539 Other Miscellaneous Store Retailers
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45391 Pet and Pet Supplies Stores
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45392 Art Dealers
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45393 Manufactured (Mobile) Home Dealers
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45399 All Other Miscellaneous Store Retailers
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4541 Electronic Shopping and Mail-Order Houses
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45411 Electronic Shopping and Mail-Order Houses
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4542 Vending Machine Operators
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45421 Vending Machine Operators
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4543 Direct Selling Establishments
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45431 Fuel Dealers
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45439 Other Direct Selling Establishments
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Similar Industries Niche and Emerging
IBISWorld provides research on hundreds of niche and emerging industries, including the following for 453220 - Gift, Novelty, and Souvenir Stores.
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