Industry Description
This U.S. industry comprises establishments primarily engaged in retailing new goods in general merchandise stores (except department stores, warehouse clubs, superstores, and supercenters). These establishments retail a general line of new merchandise, such as apparel, automotive parts, dry goods, hardware, housewares or home furnishings, and other lines in limited amounts, with none of the lines predominating.
Illustrative Examples:
Dollar stores
General merchandise catalog showrooms (except catalog mail-order)
General merchandise trading posts
General stores
Home and auto supply stores
Variety stores
Cross-References. Establishments primarily engaged in--
Business Examples
Common types of business activities within NAICS 452319 - All Other General Merchandise Stores are:
- Dollar stores
- Limited price variety stores
- Home and auto supply stores
- Catalog showrooms, general merchandise (except catalog mail-order)
- Trading posts, general merchandise
- Variety stores
- General stores
IBISWorld Industry Research Report
Dollar & Variety Stores in the US (45299)
Revenue 2025
$119.8bn
Growth 2025
1.80%
Key Trends
Expansion in industry product portfolios has enabled larger operators to compete with other discount retailers
Value propositions as a competitive edge are amplified during periods of economic contraction
Many smaller chains and single-branch stores will likely find it increasingly difficult to compete
Products and Services
Similar Industries
For some business types, there may be a similar industry to 452319 - All Other General Merchandise Stores that is a better classification match. Establishments primarily engaged in:
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NAICS Cross Reference
Retailing automotive parts--are classified in Industry 441310, Automotive Parts and Accessories Stores;
IBISWorld industry research report
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NAICS Cross Reference
Retailing a general line of new home repair and improvement materials and supplies, known as home centers--are classified in Industry 444110, Home Centers; and
IBISWorld industry research report
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NAICS Cross Reference
Retailing a general line of new hardware items, known as hardware stores--are classified in Industry 444130, Hardware Stores;
IBISWorld industry research report
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NAICS Cross Reference
Retailing a general line of new merchandise, known as department stores--are classified in Industry 452210, Department Stores;
IBISWorld industry research report
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NAICS Cross Reference
Retailing a general line of merchandise in combination with a general line of perishable groceries, known as warehouse clubs, superstores, or supercenters--are classified in U.S. Industry 452311, Warehouse Clubs and Supercenters;
IBISWorld industry research report
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NAICS Cross Reference
Retailing used merchandise--are classified in Industry 453310, Used Merchandise Stores.
IBISWorld industry research report
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NAICS Cross Reference
Retailing a general line of merchandise via electronic home shopping, mail-order, or direct sale--are classified in Subsector 454, Nonstore Retailers;
IBISWorld industry research report
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NAICS Cross Reference
Retailing merchandise in catalog showrooms of mail-order houses--are classified in Industry 454110, Electronic Shopping and Mail-Order Houses;
IBISWorld industry research report
NAICS Hierarchy 452319 - All Other General Merchandise Stores
NAICS Code 452319 - All Other General Merchandise Stores sits in the 2-digit All Other General Merchandise Stores sector. NAICS codes can be 2- to 6-digits and the further along the hierarchy, the more detailed and specific the category will be. Learn more about the structure of NAICS codes
2 Digits: 44-45
Sector Title: Retail Trade
3 Digits 4 Digits 5 Digits 6 Digits
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4511 Sporting Goods, Hobby, and Musical Instrument Stores
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45111 Sporting Goods Stores
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45112 Hobby, Toy, and Game Stores
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45113 Sewing, Needlework, and Piece Goods Stores
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45114 Musical Instrument and Supplies Stores
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4512 Book Stores and News Dealers
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45121 Book Stores and News Dealers
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4522 Department Stores
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45221 Department Stores
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4523 General Merchandise Stores, including Warehouse Clubs and Supercenters
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45231 General Merchandise Stores, including Warehouse Clubs and Supercenters
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4531 Florists
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45311 Florists
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4532 Office Supplies, Stationery, and Gift Stores
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45321 Office Supplies and Stationery Stores
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45322 Gift, Novelty, and Souvenir Stores
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4533 Used Merchandise Stores
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45331 Used Merchandise Stores
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4539 Other Miscellaneous Store Retailers
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45391 Pet and Pet Supplies Stores
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45392 Art Dealers
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45393 Manufactured (Mobile) Home Dealers
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45399 All Other Miscellaneous Store Retailers
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4541 Electronic Shopping and Mail-Order Houses
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45411 Electronic Shopping and Mail-Order Houses
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4542 Vending Machine Operators
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45421 Vending Machine Operators
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4543 Direct Selling Establishments
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45431 Fuel Dealers
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45439 Other Direct Selling Establishments
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NAICS Resources
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