Industry Description
This industry comprises establishments primarily engaged in retailing new toys, games, and hobby and craft supplies (except needlecraft).
Cross-References. Establishments primarily engaged in--
Business Examples
Common types of business activities within NAICS 451120 - Hobby, Toy, and Game Stores are:
- Toy stores
- Toy stores, electronic
- Pottery (unfinished pottery to be painted by customer on premises) stores
- Hobby shops
- Magic supply stores
- Craft supply stores (except needlecraft)
IBISWorld Industry Research Report
Hobby & Toy Stores in the US (45112)
Revenue 2025
$64bn
Growth 2025
2.17%
Key Trends
Large external companies have siphoned revenue away from remaining industry operators
Increased competition has placed intense price pressures on traditional hobby and toy stores
The industry will continue to contend with challenges from e-commerce channels
Products and Services
Similar Industries
For some business types, there may be a similar industry to 451120 - Hobby, Toy, and Game Stores that is a better classification match. Establishments primarily engaged in:
-
NAICS Cross Reference
Retailing new computer software (e.g., game software)--are classified in U.S. Industry 443142, Electronics Stores;
IBISWorld industry research report
-
NAICS Cross Reference
Retailing new sewing supplies, fabrics, and needlework accessories--are classified in Industry 451130, Sewing, Needlework, and Piece Goods Stores.
IBISWorld industry research report
-
NAICS Cross Reference
Retailing used toys, games, and hobby supplies--are classified in Industry 453310, Used Merchandise Stores; and
IBISWorld industry research report
-
NAICS Cross Reference
Retailing artists' supplies or collectors' items, such as coins, stamps, autographs, and cards--are classified in U.S. Industry 453998, All Other Miscellaneous Store Retailers (except Tobacco Stores);
IBISWorld industry research report
-
NAICS Cross Reference
Retailing toys, games, and hobby and craft supplies via electronic home shopping, mail-order, or direct sale--are classified in Subsector 454, Nonstore Retailers;
IBISWorld industry research report
NAICS Hierarchy 451120 - Hobby, Toy, and Game Stores
NAICS Code 451120 - Hobby, Toy, and Game Stores sits in the 2-digit Hobby, Toy, and Game Stores sector. NAICS codes can be 2- to 6-digits and the further along the hierarchy, the more detailed and specific the category will be. Learn more about the structure of NAICS codes
2 Digits: 44-45
Sector Title: Retail Trade
3 Digits 4 Digits 5 Digits 6 Digits
-
-
4511 Sporting Goods, Hobby, and Musical Instrument Stores
-
45111 Sporting Goods Stores
-
45112 Hobby, Toy, and Game Stores
-
45113 Sewing, Needlework, and Piece Goods Stores
-
45114 Musical Instrument and Supplies Stores
-
-
4512 Book Stores and News Dealers
-
45121 Book Stores and News Dealers
-
-
-
-
4522 Department Stores
-
45221 Department Stores
-
-
4523 General Merchandise Stores, including Warehouse Clubs and Supercenters
-
45231 General Merchandise Stores, including Warehouse Clubs and Supercenters
-
-
-
-
4531 Florists
-
45311 Florists
-
-
4532 Office Supplies, Stationery, and Gift Stores
-
45321 Office Supplies and Stationery Stores
-
45322 Gift, Novelty, and Souvenir Stores
-
-
4533 Used Merchandise Stores
-
45331 Used Merchandise Stores
-
-
4539 Other Miscellaneous Store Retailers
-
45391 Pet and Pet Supplies Stores
-
45392 Art Dealers
-
45393 Manufactured (Mobile) Home Dealers
-
45399 All Other Miscellaneous Store Retailers
-
-
-
-
4541 Electronic Shopping and Mail-Order Houses
-
45411 Electronic Shopping and Mail-Order Houses
-
-
4542 Vending Machine Operators
-
45421 Vending Machine Operators
-
-
4543 Direct Selling Establishments
-
45431 Fuel Dealers
-
45439 Other Direct Selling Establishments
-
-
NAICS Resources
Can't find the NAICS Code you are looking for? Full NAICS Code Directory
