TownSquare partnership with Google News to drive local news traffic
For many radio stations serving small, disconnected towns, discussing local and regional news is already an important driver of traffic. To help increase the traffic of the stations it own and of small radio stations generally, TownSquare created a internet guide to launching a 'Standalone News Site' to capitalize on the trust and impact that local radio stations already have. This guide and subsequent initiatives by TownSquare to create local news stations have already saved a life; when tornadoes broke out in the small town of Tuscaloosa, information from the radio and connected news site helped her to avoid the storm.
Balance Sheet|New Activity|M&AIn response to volatile demand in the wake of the first COVID-19 surge, the company undertook a comprehensive cost reduction program, aimed at shoring up labor and supply costs.
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