Branded theme parks key to company’s growth strategy
In recent years, Disney has branded new theme park locations on media content purchases. For example, the company acquired Lucasfilm in October 2012, adding the Star Wars film franchise to Disney's media portfolio. In August 2019, Disney opened the Star Wars: Galaxy's Edge theme park location as an addition to the Hollywood Studios location in Orlando, FL. As a result, the company can transfer revenue from its studio entertainment segment to theme parks and experiences, as fans of the movie franchise can attend and purchase film-oriented rides and merchandise.
New Activity|StructuralIn response to volatile demand in the wake of the first COVID-19 surge, the company undertook a comprehensive cost reduction program, aimed at shoring up labor and supply costs.
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