Mars experienced substantial growth by diversifying their portfolio through strategic acquisitions
Mars Inc. has made a slew of acquisition in recent years to diversify their portfolio and branch out into other industries. Most notably, the company is now a prominent player within the pet service industry through its acquisitions of Blue Pearl in 2015, VCA Animal Hospitals in 2017 and Linnaeus Group in 2018. The pet care industry has boomed throughout the COVID-19 (coronavirus) pandemic and continues to experience double digit growth. Consequently, company revenue has increased over 50.0% to reach an estimated $45.0 billion in 2021 (latest data available). Company employment has also risen to meet downstream demand, reaching 140,00 total employees in 2021, 85,000 of which are employed within the company’s pet care segment.
Balance Sheet|New Activity|M&AIn response to volatile demand in the wake of the first COVID-19 surge, the company undertook a comprehensive cost reduction program, aimed at shoring up labor and supply costs.
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