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Radio Broadcasting in Sweden - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)

SE-J601 March 2024 Factsheet

Revenue

€46.3m

2019-2024 3.6 %
2024-2029 X.X %

Employees

329

2019-2024 1.3 %
2024-2029 X.X %

Businesses

76

2019-2024 5.9 %
2024-2029 X.X %

Wages

€X.Xm

2019-2024 X.X %
2024-2029 X.X %

Radio Broadcasting in Sweden market size outlook

Total value and annual change from from 2014-2029. Includes 5-year outlook.

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About Factsheets

Industry Statistics and Rankings

How does this industry perform in Sweden compared to Europe?

Country Benchmarking

Industry Data Sweden

Ranking are out of 37 European countries for which IBISWorld provides country-level factsheets.

Revenue
#19 In Europe
Business
#20 In Europe
Employees
#20 In Europe
Wages
#21 In Europe

View industry report for Europe

Radio broadcasting has undergone a steady decline over the past few decades by a shrinking listenership that has somewhat slowed in recent years, with audience numbers stabilising. In the past, radio stations enjoyed almost exclusive access to the audience's ears, offering them a variety of music and audio entertainment. However, with competition from podcasts and music streaming platforms soaring, many people are opting for these alternative media. Yet, a significant portion of the population still tunes into their radios during their commutes or work hours. Over the five years through 2024, radio broadcasting revenue is projected to have fallen at a compound annual rate of 2.9%, including an estimated 4.5% dip in 2024 alone to sit at a projected €10.7 billion.

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Enterprises
Number of businesses in 2024

Biggest companies in the Radio Broadcasting in Sweden

Company
Market Share (%)
2024
Revenue (€m)
2024
Profit (€m)
2024
Profit Margin (%)
2024
NRJ Group SA
378.8
19.1
5.0
Sveriges Radio AB
253.8
-1.8
-0.7

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Top Questions Answered in this Report

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What is the market size of the Radio Broadcasting industry in Sweden in 2024?

The market size of the Radio Broadcasting industry in Sweden is €46.3m in 2024.

How many businesses are there in the Radio Broadcasting in Sweden industry in 2024?

There are 76 businesses in the Radio Broadcasting industry in Sweden, which has grown at a CAGR of 5.9 % between 2019 and 2024.

Has the Radio Broadcasting industry in Sweden grown or declined over the past 5 years?

The market size of the Radio Broadcasting industry in Sweden has been growing at a CAGR of 3.6 % between 2019 and 2024.

What is the forecast growth of the Radio Broadcasting industry in Sweden over the next 5 years?

Over the next five years, the Radio Broadcasting industry in Sweden is expected to grow.

What are the biggest companies in the Radio Broadcasting market in Sweden?

The biggest companies operating in the Radio Broadcasting market in Sweden are NRJ Group SA and Sveriges Radio AB

What does the Radio Broadcasting in Sweden include?

Music Radio and Sport Radio are part of the Radio Broadcasting industry.

Which companies have the highest market share in the Radio Broadcasting in Sweden?

The company holding the most market share in Sweden is NRJ Group SA.

How competitive is the Radio Broadcasting industry in Sweden?

The level of competition is moderate and steady in the Radio Broadcasting industry in Sweden.

Related Industries

This industry is covered in 37 countries

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Table of Contents

About this industry

Industry definition

Participants in this industry broadcast and transmit radio programmes to the public, affiliates or subscribers. Broadcasts are transmitted via analogue or digital signals, the internet and cable or satellite systems. However, operators in the industry do not produce, promote or distribute taped recordings of radio programmes. The industry includes the production of content for live broadcasts, but not pre-recorded broadcast content.

Related Terms

DIGITAL BROADCASTINGANALOGUE BROADCASTINGONLINE BROADCASTING

What's included in this industry?

Music RadioSport RadioTalk Radio

Companies

NRJ Group SASveriges Radio AB

Industry Code

ISIC 2006

601 - Radio broadcasting in Sweden

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Performance

Revenue Highlights

Trends
  • Revenue
  • 2024 Revenue Growth
  • Revenue Volatility

Employment Highlights

Trends
  • Employees
  • Employees per Business
  • Revenue per Employee

Business Highlights

Trends
  • Businesses
  • Employees per Business
  • Revenue per Business

Profit Highlights

Trends
  • Total Profit
  • Profit Margin
  • Profit per Business

Current Performance

Charts
  • Revenue
  • Employees
  • Business
  • Profit
Analysis

What's driving current industry performance in the Radio Broadcasting in Sweden industry?


Outlook

Analysis

What's driving the Radio Broadcasting in Sweden industry outlook?


Volatility

Analysis

What influences volatility in the Radio Broadcasting in Sweden industry?

Charts
  • Industry Volatility vs. Revenue Growth Matrix

Life Cycle

Analysis

What determines the industry life cycle stage in the Radio Broadcasting in Sweden industry?

Charts
  • Industry Life Cycle Matrix

Products and Markets

Highlights

Trends
  • Largest Market
  • Product Innovation

Key Takeaways

Music is the main draw for radio listeners. Despite competition from streaming platforms, 73% of radio users tune in primarily for music, leading stations to evolve into music discovery platforms with additional content.

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Products and Services

Charts
  • Products and Services Segmentation
Analysis

How are the Radio Broadcasting in Sweden industry's products and services performing?

Analysis

What are innovations in the Radio Broadcasting in Sweden industry's products and services?


Major Markets

Charts
  • Major Market Segmentation
Analysis

What influences demand in the Radio Broadcasting in Sweden industry?


International Trade

Highlights

  • Total Imports into Sweden
  • Total Exports into Sweden
Heat maps
  • Industry Concentration of Imports by Country
  • Industry Concentration of Exports by Country
Data Tables

Value and annual change (%) included

  • Number of Imports and Exports by European Country (2024)

Competitive Forces

Highlights

Trends
  • Concentration
  • Competition
  • Barriers to Entry
  • Substitutes
  • Buyer Power
  • Supplier Power

Key Takeaways

Public broadcasters dominate domestic markets. Across the continent, the market is fragmented by national borders, but domestically, public broadcasters often dominate.

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Supply Chain

Charts

Buyer and supply industries

Geographic Breakdown

Business Locations

Heat maps
  • Share of Total Industry Establishments by Region (2024)
Data Tables
  • Number of Establishments by Region (2024)
Charts
  • Share of Establishments vs. Population of Each Region
Analysis

What regions are businesses in the Radio Broadcasting in Sweden located?

Companies

Data Tables

Top 2 companies by market share:

  • Market share (2024)
  • Revenue (2024)
  • Profit (2024)
  • Profit margin (2024)

External Environment

Highlights

Trends
  • Regulation & Policy
  • Assistance

Key Takeaways

National licenses are needed to broadcast radio. There is a limited number of radio waves available, so broadcasts are licensed out by national regulators.

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External Drivers

Analysis

What demographic and macroeconomic factors impact the Radio Broadcasting in Sweden industry?

Financial Benchmarks

Highlights

Trends
  • Profit Margin
  • Average Wage
  • Largest Cost

Key Takeaways

Radio's profitability declines amid competition and funding cuts. This results from reduced listener numbers, decreased advertiser demand, and shrinking state funding, forcing broadcasters to resort to cost-cutting measures.

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Cost Structure

Charts
  • Share of Economy vs. Investment Matrix
  • Industry Cost Structure Benchmarks:
    • Marketing
    • Depreciation
    • Profit
    • Purchases
    • Wages
    • Rent
    • Utilities
    • Other
Analysis

What trends impact cost in the Radio Broadcasting in Sweden industry?


Key Ratios

Data tables
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)
  • Revenue per Employee (2014-2029)
  • Wages/Revenue (2014-2029)
  • Employees per Establishment (2014-2029)
  • Average Wage (2014-2029)

Country Benchmarks

European Leaders & Laggards

Data Tables

Top and boottom five countries listed for each:

  • Revenue Growth (2024)
  • Business Growth (2024)
  • Job Growth (2024)

European Country Performance

Data Tables

Rankings available for 37 countries. Statistics ranked include:

  • IVA/Revenue (2024)
  • Imports/Demand (2024)
  • Exports/Revenue (2024)
  • Revenue per Employee (2024)
  • Wages/Revenue (2024)
  • Employees per Establishment (2024)
  • Average Wage (2024)

Structural Comparison

Data Tables

Trends in 37 countries benchmarked against trends in Europe

  • Concentration
  • Competition
  • Barriers to Entry
  • Buyer Power
  • Supplier Power
  • Volatility
  • Capital Intensity
  • Innovation
  • Life Cycle

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Methodology

Where does IBISWorld source its data?

IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights. 

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.

To learn more about specific data sources used by IBISWorld's analysts globally, including how industry data forecasts are produced, visit our Help Center.