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Radio Broadcasting in Europe - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)

ISIC 601 March 2024 Spotlight Report

Revenue

€10.7bn

2019-2024 2.9 %
2024-2029 X.X %

Employees

115k

2019-2024 3.4 %
2024-2029 X.X %

Businesses

8,208

2019-2024 4.3 %
2024-2029 X.X %

Wages

€X.Xbn

2019-2024 X.X %
2024-2029 X.X %

Radio Broadcasting in Europe industry analysis

Radio broadcasting has undergone a steady decline over the past few decades by a shrinking listenership that has somewhat slowed in recent years, with audience numbers stabilising. In the past, radio stations enjoyed almost exclusive access to the audience's ears, offering them a variety of music and audio entertainment. However, with competition from podcasts and music streaming platforms soaring, many people are opting for these alternative media. Yet, a significant portion of the population still tunes into their radios during their commutes or work hours. Over the five years through 2024, radio broadcasting revenue is projected to have fallen at a compound annual rate of 2.9%, including an estimated 4.5% dip in 2024 alone to sit at a projected €10.7 billion.

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Industry Statistics and Trends

Radio Broadcasting in Europe key trends

Public broadcasters hold a significant share of audiences.

 

They maintain this dominance by targeting varied audiences and being funded through licensing fees or taxes, rather than relying on advertising revenue.

Streaming and podcasts pose a threat to radio audiences.

 

These digital platforms offer an on-demand and vast library of audio content, undermining traditional radio's scheduled programming and limited content provided to the public.

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Radio Broadcasting in Europe

Industry Revenue

Total value and annual change from 2011-2029. Includes 5-year outlook.

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Radio Broadcasting in Europe market size (2019-2024)

Industry revenue has declined at a CAGR of 2.9 % over the past five years, to reach an estimated €10.7bn in 2024.

Trends and Insights

Radio listenership has reached an equilibrium

  • Radio listenership has been on a long-term slump amid rising competition from other media like podcasts and music streaming, but audience numbers have reached an equilibrium, slowing the drop in revenue.

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Radio Broadcasting in Europe outlook (2024-2029)

Market size is projected to grow over the next five years.

Streaming and podcasts pose an increasing threat to radio

  • Radio stations were previously used by listeners to discover new music, but this has changed with the advent of music streaming that allow users to access vast libraries of music and podcast content. Over half of music listeners in Sweden, the UK and Germany have paid music streaming subscriptions, according to the International Federation of the Phonographic Industry.

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Revenue

€10.7bn

2019-2024 2.9 %
2024-2029 X.X %

Employees

115k

2019-2024 3.4 %
2024-2029 X.X %

Wages

€X.Xbn

2019-2024 X.X %
2024-2029 X.X %

European Leaders & Laggards

Europe Job Growth CAGR: 3.4 % *
  • Job Growth

Top 5 Countries

  1. Slovakia +47.3%
  2. Belgium +7.1%
  3. Russia +6.5%
  4. Netherlands +6.4%
  5. Poland +4.7%

Bottom 5 Countries

  1. Greece -20.9%
  2. Lithuania -8.3%
  3. Hungary -8.2%
  4. Estonia -7.8%
  5. Latvia -7.5%

* CAGR values are for the years 2019-2024.

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Biggest companies in the Radio Broadcasting in Europe

Company
Market Share (%)
2024
Revenue (€m)
2024
Profit (€m)
2024
Profit Margin (%)
2024
Arbeitsgemeinschaft der öffentlich-rechtlichen Rundfunkanstalten der B
6,928.9
N/A
N/A
British Broadcasting Corporation
5,308.0
52.6
1.0
Société Nationale de Radiodiffusion Radio France
668.2
3.1
0.5

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Radio Broadcasting in Europe

Products & Services Segmentation

Industry revenue broken down by key product and services lines.

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Top Questions Answered in this Report

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What is the market size of the Radio Broadcasting industry in Europe in 2024?

The market size of the Radio Broadcasting industry in Europe is €10.7bn in 2024.

How many businesses are there in the Radio Broadcasting in Europe industry in 2024?

There are 8,208 businesses in the Radio Broadcasting industry in Europe, which has declined at a CAGR of 4.3 % between 2019 and 2024.

Has the Radio Broadcasting industry in Europe grown or declined over the past 5 years?

The market size of the Radio Broadcasting industry in Europe has been declining at a CAGR of 2.9 % between 2019 and 2024.

What is the forecast growth of the Radio Broadcasting industry in Europe over the next 5 years?

Over the next five years, the Radio Broadcasting industry in Europe is expected to grow.

What does the Radio Broadcasting in Europe include?

Music Radio and Sport Radio are part of the Radio Broadcasting industry.

Which countries have the most businesses in the Radio Broadcasting industry in Europe?

The European country with the most businesses in the Radio Broadcasting industry is Russia.

How competitive is the Radio Broadcasting industry in Europe?

The level of competition is moderate and steady in the Radio Broadcasting industry in Europe.

Related Industries

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Table of Contents

About this industry

Industry definition

Participants in this industry broadcast and transmit radio programmes to the public, affiliates or subscribers. Broadcasts are transmitted via analogue or digital signals, the internet and cable or satellite systems. However, operators in the industry do not produce, promote or distribute taped recordings of radio programmes. The industry includes the production of content for live broadcasts, but not pre-recorded broadcast content.

Related Terms

DIGITAL BROADCASTINGANALOGUE BROADCASTINGONLINE BROADCASTING

What's included in this industry?

Music RadioSport RadioTalk Radio

Companies

Arbeitsgemeinschaft der öffentlich-rechtlichen Rundfunkanstalten der BBritish Broadcasting CorporationSociété Nationale de Radiodiffusion Radio France

Industry Code

ISIC 2006

601 - Radio broadcasting in Europe

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Performance

Key Takeaways

Radio listenership has reached an equilibrium

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Revenue Highlights

Trends
  • Revenue
  • 2024 Revenue CAGR
  • Revenue Volatility

Employment Highlights

Trends
  • Employees
  • Employees per Business
  • Revenue per Employee

Business Highlights

Trends
  • Businesses
  • Employees per Business
  • Revenue per Business

Profit Highlights

Trends
  • Total Profit
  • Profit Margin
  • Profit per Business

Current Performance

Charts
  • Revenue in the Radio Broadcasting in Europe industry (2011 -2029)
  • Employees in the Radio Broadcasting in Europe industry (2011 -2029)
  • Business in the Radio Broadcasting in Europe industry (2011 -2029)
  • Profit in the Radio Broadcasting in Europe industry (2011 -2029)
Analysis

What's driving current industry performance in the Radio Broadcasting in Europe industry?


Outlook

Analysis

What's driving the Radio Broadcasting in Europe industry outlook?


Volatility

Analysis

What influences volatility in the Radio Broadcasting in Europe industry?

Charts
  • Industry Volatility vs. Revenue Growth Matrix

Life Cycle

Analysis

What determines the industry life cycle stage in the Radio Broadcasting in Europe industry?

Charts
  • Industry Life Cycle Matrix

Products and Markets

Highlights

Trends
  • Largest Market
  • Product Innovation

Key Takeaways

Music is the main draw for radio listeners. Despite competition from streaming platforms, 73% of radio users tune in primarily for music, leading stations to evolve into music discovery platforms with additional content.

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Products and Services

Charts
  • Products and Services Segmentation
Analysis

How are the Radio Broadcasting in Europe industry's products and services performing?

Analysis

What are innovations in the Radio Broadcasting in Europe industry's products and services?


Major Markets

Charts
  • Major Market Segmentation
Analysis

What influences demand in the Radio Broadcasting in Europe industry?


International Trade

Highlights

  • Largest Importer
  • Smallest Importer
  • Total Imports into Europe
  • Largest Exporter
  • Smallest Exporter
  • Total Exports into Europe
Heat maps
  • Industry Concentration of Imports by Country
  • Industry Concentration of Exports by Country
Data Tables

Value and annual change (%) included

  • Number of Imports and Exports by European Country (2024)

Geographic Breakdown

Business Locations

Heat maps
  • Share of Total Industry Revenue by Region (2024)
  • Share of Total Industry Enterprises by Region (2024)
  • Share of Total Industry Employment by Region (2024)
  • Share of Total Industry Wages by Region (2024)

Industry Geographic Breakdown

Data Tables

Values and annual change provided for 37 European countries:

  • Revenue (2024)
  • IVA (2024)
  • Enterprises (2024)
  • Employment (2024)
  • Exports (2024)
  • Imports (2024)

Competitive Forces

Highlights

Trends
  • Concentration
  • Competition
  • Barriers to Entry
  • Substitutes
  • Buyer Power
  • Supplier Power

Key Takeaways

Public broadcasters dominate domestic markets. Across the continent, the market is fragmented by national borders, but domestically, public broadcasters often dominate.

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Supply Chain

Charts

Buyer and supply industries

Companies

Market Share

Charts
  • Industry Market Share by Company (2019-2024)

Companies

Data Tables

Top 9 companies by market share:

  • Market share (2024)
  • Revenue (2024)
  • Profit (2024)
  • Profit Margin (2024)

Data Tables
  • Countries of operation for Arbeitsgemeinschaft der öffentlich-rechtlichen Rundfunkanstalten der B
  • Countries of operation for British Broadcasting Corporation
  • Countries of operation for Société Nationale de Radiodiffusion Radio France
  • Countries of operation for Global Media & Entertainment Ltd
  • Countries of operation for Rai - Radiotelevisione Italiana SpA
  • Countries of operation for NRJ Group SA
  • Countries of operation for RTL Group SA
  • Countries of operation for Sveriges Radio AB
  • Countries of operation for Corporación de Radio y Televisión Española SA

External Environment

Highlights

Trends
  • Regulation & Policy
  • Assistance

Key Takeaways

National licenses are needed to broadcast radio. There is a limited number of radio waves available, so broadcasts are licensed out by national regulators.

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External Drivers

Analysis

What demographic and macroeconomic factors impact the Radio Broadcasting in Europe industry?

Financial Benchmarks

Highlights

Trends
  • Profit Margin
  • Average Wage
  • Largest Cost

Key Takeaways

Radio's profitability declines amid competition and funding cuts. This results from reduced listener numbers, decreased advertiser demand, and shrinking state funding, forcing broadcasters to resort to cost-cutting measures.

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Cost Structure

Charts
  • Share of Economy vs. Investment Matrix
  • Industry Cost Structure Benchmarks:
    • Marketing
    • Depreciation
    • Profit
    • Purchases
    • Wages
    • Rent
    • Utilities
    • Other
Analysis

What trends impact cost in the Radio Broadcasting in Europe industry?


Key Ratios

Data tables
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)
  • Revenue per Employee (2014-2029)
  • Wages/Revenue (2014-2029)
  • Employees per Establishment (2014-2029)
  • Average Wage (2014-2029)

Country Benchmarks

European Leaders & Laggards

Data Tables

Top and boottom five countries listed for each:

  • Revenue Growth (2024)
  • Business Growth (2024)
  • Job Growth (2024)

European Country Performance

Data Tables

Rankings available for 37 countries. Statistics ranked include:

  • IVA/Revenue (2024)
  • Imports/Demand (2024)
  • Exports/Revenue (2024)
  • Revenue per Employee (2024)
  • Wages/Revenue (2024)
  • Employees per Establishment (2024)
  • Average Wage (2024)

Structural Comparison

Data Tables

Trends in 37 countries benchmarked against trends in Europe

  • Concentration
  • Competition
  • Barriers to Entry
  • Buyer Power
  • Supplier Power
  • Volatility
  • Capital Intensity
  • Innovation
  • Life Cycle

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Methodology

Where does IBISWorld source its data?

IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights. 

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.

To learn more about specific data sources used by IBISWorld's analysts globally, including how industry data forecasts are produced, visit our Help Center.