Industry Statistics and Rankings
How does this industry perform in Italy compared to Europe?
Country Benchmarking
Industry Data Italy
Ranking are out of 37 European countries for which IBISWorld provides country-level factsheets.
Revenue
#7 In EuropeBusiness
#5 In EuropeEmployees
#9 In EuropeWages
#9 In EuropeRadio broadcasting has undergone a steady decline over the past few decades by a shrinking listenership that has somewhat slowed in recent years, with audience numbers stabilising. In the past, radio stations enjoyed almost exclusive access to the audience's ears, offering them a variety of music and audio entertainment. However, with competition from podcasts and music streaming platforms soaring, many people are opting for these alternative media. Yet, a significant portion of the population still tunes into their radios during their commutes or work hours. Over the five years through 2024, radio broadcasting revenue is projected to have fallen at a compound annual rate of 2.9%, including an estimated 4.5% dip in 2024 alone to sit at a projected €10.7 billion.
Enterprises
Number of businesses in 2024
Biggest companies in the Radio Broadcasting in Italy
| Company | Market Share (%)
2024 | Revenue (€m)
2024 | Profit (€m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Rai - Radiotelevisione Italiana SpA | 2,509.6 | 12.9 | 0.5 |
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Top Questions Answered in this Report
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What is the market size of the Radio Broadcasting industry in Italy in 2024?
The market size of the Radio Broadcasting industry in Italy is €266.9m in 2024.
How many businesses are there in the Radio Broadcasting in Italy industry in 2024?
There are 623 businesses in the Radio Broadcasting industry in Italy, which has declined at a CAGR of 1.9 % between 2019 and 2024.
Has the Radio Broadcasting industry in Italy grown or declined over the past 5 years?
The market size of the Radio Broadcasting industry in Italy has been declining at a CAGR of 3.3 % between 2019 and 2024.
What is the forecast growth of the Radio Broadcasting industry in Italy over the next 5 years?
Over the next five years, the Radio Broadcasting industry in Italy is expected to grow.
What are the biggest companies in the Radio Broadcasting market in Italy?
The biggest company operating in the Radio Broadcasting market in Italy is Rai - Radiotelevisione Italiana SpA
What does the Radio Broadcasting in Italy include?
Music Radio and Sport Radio are part of the Radio Broadcasting industry.
Which companies have the highest market share in the Radio Broadcasting in Italy?
The company holding the most market share in Italy is Rai - Radiotelevisione Italiana SpA.
How competitive is the Radio Broadcasting industry in Italy?
The level of competition is moderate and steady in the Radio Broadcasting industry in Italy.
Related Industries
This industry is covered in 37 countries
Domestic industries
Competitors
- Film, Video & Television Programme Production in Italy
Complementors
- Sound Recording & Music Publishing in Italy
- Wired Telecommunications Services in Italy
- Satelitte Telecommunications Services in Italy
Table of Contents
About this industry
Industry definition
Participants in this industry broadcast and transmit radio programmes to the public, affiliates or subscribers. Broadcasts are transmitted via analogue or digital signals, the internet and cable or satellite systems. However, operators in the industry do not produce, promote or distribute taped recordings of radio programmes. The industry includes the production of content for live broadcasts, but not pre-recorded broadcast content.
Related Terms
DIGITAL BROADCASTINGANALOGUE BROADCASTINGONLINE BROADCASTINGWhat's included in this industry?
Music RadioSport RadioTalk RadioCompanies
Rai - Radiotelevisione Italiana SpAIndustry Code
601 - Radio broadcasting in Italy
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Performance
Revenue Highlights
Trends
- Revenue
- 2024 Revenue Growth
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue
- Employees
- Business
- Profit
Analysis
What's driving current industry performance in the Radio Broadcasting in Italy industry?
Outlook
Analysis
What's driving the Radio Broadcasting in Italy industry outlook?
Volatility
Analysis
What influences volatility in the Radio Broadcasting in Italy industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Radio Broadcasting in Italy industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
Music is the main draw for radio listeners. Despite competition from streaming platforms, 73% of radio users tune in primarily for music, leading stations to evolve into music discovery platforms with additional content.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Radio Broadcasting in Italy industry's products and services performing?
Analysis
What are innovations in the Radio Broadcasting in Italy industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Radio Broadcasting in Italy industry?
International Trade
Highlights
- Total Imports into Italy
- Total Exports into Italy
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2024)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
Public broadcasters dominate domestic markets. Across the continent, the market is fragmented by national borders, but domestically, public broadcasters often dominate.
Supply Chain
Charts
Buyer and supply industries
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Establishments by Region (2024)
Data Tables
- Number of Establishments by Region (2024)
Charts
- Share of Establishments vs. Population of Each Region
Analysis
What regions are businesses in the Radio Broadcasting in Italy located?
Companies
Data Tables
Top 1 companies by market share:
- Market share (2024)
- Revenue (2024)
- Profit (2024)
- Profit margin (2024)
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
National licenses are needed to broadcast radio. There is a limited number of radio waves available, so broadcasts are licensed out by national regulators.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Radio Broadcasting in Italy industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
Radio's profitability declines amid competition and funding cuts. This results from reduced listener numbers, decreased advertiser demand, and shrinking state funding, forcing broadcasters to resort to cost-cutting measures.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Radio Broadcasting in Italy industry?
Key Ratios
Data tables
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
- Revenue per Employee (2014-2029)
- Wages/Revenue (2014-2029)
- Employees per Establishment (2014-2029)
- Average Wage (2014-2029)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and boottom five countries listed for each:
- Revenue Growth (2024)
- Business Growth (2024)
- Job Growth (2024)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2024)
- Imports/Demand (2024)
- Exports/Revenue (2024)
- Revenue per Employee (2024)
- Wages/Revenue (2024)
- Employees per Establishment (2024)
- Average Wage (2024)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
Where does IBISWorld source its data?
IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
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