Industry Statistics and Trends
Gambling Activities in Europe key trends
Gambling regulations vary and are tightening up across Europe.
From licensing to advert restrictions, nations are stepping up measures to tackle gambling addiction, making sure gambling is safer and more secure for everyone involved.
Mobile gambling is driving online betting growth in Europe.
As more and more Europeans bet on the go, companies need to optimise their mobile offerings for standout user experiences.
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Gambling Activities in Europe
Industry Revenue
Total value and annual change from 2011-2029. Includes 5-year outlook.
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Gambling Activities in Europe market size (2019-2024)
Industry revenue has declined at a CAGR of 5.0 % over the past five years, to reach an estimated €136.5bn in 2024.
Trends and Insights
Gambling addiction is a growing issue across Europe
- According to the European Gaming and Betting Association (EGBA), gambling addiction afflicts 0.3% to 6.4% of European adults.
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Gambling Activities in Europe outlook (2024-2029)
Market size is projected to grow over the next five years.
Digitalisation will drive online gambling uptake in Europe, with mobile gambling leading the way
- Countries like the UK and Sweden have seen a pronounced increase in online gambling and the trend will continue. In response, companies are diversifying their product offerings to meet this trend. The versatility of online platforms makes it easier to introduce new games and engage players.
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Revenue
€136.5bn
Employees
682k
Wages
€XX.Xbn
European Leaders & Laggards
Top 5 Countries
Bottom 5 Countries
* CAGR values are for the years 2019-2024.
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Biggest companies in the Gambling Activities in Europe
| Company | Market Share (%)
2024 | Revenue (€m)
2024 | Profit (€m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Entain plc | 5,354.6 | 675.0 | 12.6 | |
Flutter Entertainment plc | 9,586.7 | 841.0 | 8.8 | |
Bet365 Group Ltd | 4,252.9 | 10.0 | 0.2 |
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Gambling Activities in Europe
Products & Services Segmentation
Industry revenue broken down by key product and services lines.
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Top Questions Answered in this Report
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What is the market size of the Gambling Activities industry in Europe in 2024?
The market size of the Gambling Activities industry in Europe is €136.5bn in 2024.
How many businesses are there in the Gambling Activities in Europe industry in 2024?
There are 24,468 businesses in the Gambling Activities industry in Europe, which has declined at a CAGR of 0.2 % between 2019 and 2024.
Has the Gambling Activities industry in Europe grown or declined over the past 5 years?
The market size of the Gambling Activities industry in Europe has been declining at a CAGR of 5.0 % between 2019 and 2024.
What is the forecast growth of the Gambling Activities industry in Europe over the next 5 years?
Over the next five years, the Gambling Activities industry in Europe is expected to grow.
What does the Gambling Activities in Europe include?
Gambling halls and coin-operated machines and Lotteries are part of the Gambling Activities industry.
Which countries have the most businesses in the Gambling Activities industry in Europe?
The European country with the most businesses in the Gambling Activities industry is United Kingdom.
How competitive is the Gambling Activities industry in Europe?
The level of competition is high and increasing in the Gambling Activities industry in Europe.
Related Industries
This industry is covered in 37 countries
Table of Contents
About this industry
Industry definition
This industry includes companies that operate casinos, bingo halls, betting shops, video gaming terminals, gambling websites and lotteries. Industry revenue is measured as net revenue, or the difference between the amount wagered by customers and the amount paid out to them for wins and cancellations on bets.
Related Terms
BookieVirtual RealityHigh RollerWhat's included in this industry?
Gambling halls and coin-operated machinesLotteriesVirtual gambling websitesCasinosBookmaking and betting operationsCompanies
Entain plcFlutter Entertainment plcBet365 Group LtdIndustry Code
92 - Gambling and betting activities in Europe
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Performance
Key Takeaways
Gambling addiction is a growing issue across Europe
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Revenue Highlights
Trends
- Revenue
- 2024 Revenue Growth
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue in the Gambling Activities in Europe industry (2011 -2029)
- Employees in the Gambling Activities in Europe industry (2011 -2029)
- Business in the Gambling Activities in Europe industry (2011 -2029)
- Profit in the Gambling Activities in Europe industry (2011 -2029)
Analysis
What's driving current industry performance in the Gambling Activities in Europe industry?
Outlook
Analysis
What's driving the Gambling Activities in Europe industry outlook?
Volatility
Analysis
What influences volatility in the Gambling Activities in Europe industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Gambling Activities in Europe industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
VR is shifting Europe's betting scene to a new level. By offering a virtual casino-like environment, bookmakers are increasing user engagement, leading to higher profit and greater customer loyalty.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Gambling Activities in Europe industry's products and services performing?
Analysis
What are innovations in the Gambling Activities in Europe industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Gambling Activities in Europe industry?
International Trade
Highlights
- Total Imports into Europe
- Total Exports into Europe
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2024)
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Revenue by Region (2024)
- Share of Total Industry Enterprises by Region (2024)
- Share of Total Industry Employment by Region (2024)
- Share of Total Industry Wages by Region (2024)
Industry Geographic Breakdown
Data Tables
Values and annual change provided for 37 European countries:
- Revenue (2024)
- IVA (2024)
- Enterprises (2024)
- Employment (2024)
- Exports (2024)
- Imports (2024)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
Market share in Europe’s gambling industry is driven by digital innovation. Operators gaining competitive advantage have deployed effective digital strategies, leveraging technology to enhance user experience and engagement.
Supply Chain
Charts
Buyer and supply industries
Companies
Market Share
Charts
- Industry Market Share by Company (2019-2024)
Companies
Data Tables
Top 10 companies by market share:
- Market share (2024)
- Revenue (2024)
- Profit (2024)
- Profit Margin (2024)
Data Tables
- Countries of operation for Entain plc
- Countries of operation for Flutter Entertainment plc
- Countries of operation for Bet365 Group Ltd
- Countries of operation for 888 Holdings plc
- Countries of operation for Merkur.com AG
- Countries of operation for Kindred Group plc
- Countries of operation for Westdeutsche Lotterie GmbH & Co OHG
- Countries of operation for Betfred Group Ltd
- Countries of operation for Camelot UK Lotteries Ltd
- Countries of operation for The Rank Group plc
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
Europe’s betting industry is strictly regulated with diverse policies. Government rules in Europe distinctly oversee the gambling and betting industry, with regulations varying widely across different countries, ensuring fair play, preventing addiction, and guarding against financial fraud or money laundering.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Gambling Activities in Europe industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
Online gambling's growth boosts profitability despite economic challenges. Tech advancements and digitisation are key drivers, with lower overheads and market expansion allowing companies to expand their profit margin.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Gambling Activities in Europe industry?
Key Ratios
Data tables
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
- Revenue per Employee (2014-2029)
- Wages/Revenue (2014-2029)
- Employees per Establishment (2014-2029)
- Average Wage (2014-2029)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and boottom five countries listed for each:
- Revenue Growth (2024)
- Business Growth (2024)
- Job Growth (2024)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2024)
- Imports/Demand (2024)
- Exports/Revenue (2024)
- Revenue per Employee (2024)
- Wages/Revenue (2024)
- Employees per Establishment (2024)
- Average Wage (2024)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
Where does IBISWorld source its data?
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Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
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