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Sport, Amusement & Recreation Activities in Europe - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)

ISIC 93 March 2024 Spotlight Report

Revenue

€188.2bn

2019-2024 5.9 %
2024-2029 X.X %

Employees

2m

2019-2024 0.1 %
2024-2029 X.X %

Businesses

501k

2019-2024 0.1 %
2024-2029 X.X %

Wages

€XX.Xbn

2019-2024 X.X %
2024-2029 X.X %

Sport, Amusement & Recreation Activities in Europe industry analysis

Europe's Sports, Amusement and Recreation Activities industry is a significant pillar of the continent's ever-evolving culture. This industry is profoundly enriched by an all-thrilling sports culture, complemented by robust tourism and high-income levels. Governments accentuate this growth by investing heavily in infrastructural facilities and promoting active involvement in various sports activities. However, significant operational disruptions from the COVID-19 pandemic and the recent inflationary environment have hindered industry performance. Revenue is expected to contract at a compound annual rate of 5.9% to €188.2 billion over the five years through 2024, including a 1% drop in the current year.

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Industry Statistics and Trends

Sport, Amusement & Recreation Activities in Europe key trends

Increased health awareness is driving growth in the sports and fitness industries.

 

As Europeans become more health-conscious, gym memberships are rising and traditional fitness facilities are expanding to include wellness services like yoga and meditation to attract consumers.

At-home digital entertainment competes strongly with sports and leisure activities.

 

The rise in young people's video game and phone usage is causing a decline in traditional sports participation and interest in sports events and recreational activities.

Tech investment in sports and amusement is increasing.

 

As fan expectations increase, operators are using AI and VR technologies to improve customer experiences, streamline operations and bring innovation to entertainment offerings.

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Sport, Amusement & Recreation Activities in Europe

Industry Revenue

Total value and annual change from 2011-2029. Includes 5-year outlook.

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Sport, Amusement & Recreation Activities in Europe market size (2019-2024)

Industry revenue has declined at a CAGR of 5.9 % over the past five years, to reach an estimated €188.2bn in 2024.

Trends and Insights

Sports are well-embedded in the European culture

  • As a result of strict restrictions for long periods in 2020 and 2021 due to COVID-19, many sporting events were cancelled or postponed, while audience numbers at stadiums were severely limited. Fitness facilities faced restrictions on the number of people allowed. A plunge in tourism also heavily disrupted demand for amusement parks and events.

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Sport, Amusement & Recreation Activities in Europe outlook (2024-2029)

Market size is projected to grow over the next five years.

Consumers will continue to seek healthier lifestyles and exciting experiences

  • The health trend across Europe will continue, fostering a growing demand for fitness and sports activities. Club and gym membership will expand, especially at facilities offering innovative services.

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Revenue

€188.2bn

2019-2024 5.9 %
2024-2029 X.X %

Employees

2m

2019-2024 0.1 %
2024-2029 X.X %

Wages

€XX.Xbn

2019-2024 X.X %
2024-2029 X.X %

European Leaders & Laggards

Europe Job Growth CAGR: 0.1 % *
  • Job Growth

Top 5 Countries

    Bottom 5 Countries

      * CAGR values are for the years 2019-2024.

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      Biggest companies in the Sport, Amusement & Recreation Activities in Europe

      Company
      Market Share (%)
      2024
      Revenue (€m)
      2024
      Profit (€m)
      2024
      Profit Margin (%)
      2024
      Euro Disney Associes SAS
      2,570.9
      50.6
      2.0
      Merlin Entertainments Ltd
      2,430.6
      443.6
      18.2
      FC Barcelona
      1,309.4
      -160.0
      -12.2

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      Sport, Amusement & Recreation Activities in Europe

      Products & Services Segmentation

      Industry revenue broken down by key product and services lines.

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      Top Questions Answered in this Report

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      What is the market size of the Sport, Amusement & Recreation Activities industry in Europe in 2024?

      The market size of the Sport, Amusement & Recreation Activities industry in Europe is €188.2bn in 2024.

      How many businesses are there in the Sport, Amusement & Recreation Activities in Europe industry in 2024?

      There are 501k businesses in the Sport, Amusement & Recreation Activities industry in Europe, which has declined at a CAGR of 0.1 % between 2019 and 2024.

      Has the Sport, Amusement & Recreation Activities industry in Europe grown or declined over the past 5 years?

      The market size of the Sport, Amusement & Recreation Activities industry in Europe has been declining at a CAGR of 5.9 % between 2019 and 2024.

      What is the forecast growth of the Sport, Amusement & Recreation Activities industry in Europe over the next 5 years?

      Over the next five years, the Sport, Amusement & Recreation Activities industry in Europe is expected to grow.

      What does the Sport, Amusement & Recreation Activities in Europe include?

      Sports facilities and Sport clubs are part of the Sport, Amusement & Recreation Activities industry.

      How competitive is the Sport, Amusement & Recreation Activities industry in Europe?

      The level of competition is high and increasing in the Sport, Amusement & Recreation Activities industry in Europe.

      Related Industries

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      Table of Contents

      About this industry

      Industry definition

      This industry comprises the operation of sports and fitness facilities, sports clubs and amusement parks and theme parks. It includes the activities of independent athletes, owners of racing participants and operators of arenas and stadiums. Sports events promotion activities are also included. Amusement parks and theme parks include the operation of a variety of attractions like mechanical rides, water rides, games, shows, theme exhibits and picnic grounds.

      Related Terms

      GATE RECEIPTSPAY-PER-VIEWNOUVEAU STADIA

      What's included in this industry?

      Sports facilitiesSport clubsFitness facilitiesAmusement parks and theme parksOther sports, amusement and recreation activities

      Companies

      Euro Disney Associes SASMerlin Entertainments LtdFC Barcelona

      Industry Code

      ISIC 2006

      93 - Sports activities and amusement and recreation activities in Europe

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      Performance

      Key Takeaways

      Sports are well-embedded in the European culture

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      Revenue Highlights

      Trends
      • Revenue
      • 2024 Revenue Growth
      • Revenue Volatility

      Employment Highlights

      Trends
      • Employees
      • Employees per Business
      • Revenue per Employee

      Business Highlights

      Trends
      • Businesses
      • Employees per Business
      • Revenue per Business

      Profit Highlights

      Trends
      • Total Profit
      • Profit Margin
      • Profit per Business

      Current Performance

      Charts
      • Revenue in the Sport, Amusement & Recreation Activities in Europe industry (2011 -2029)
      • Employees in the Sport, Amusement & Recreation Activities in Europe industry (2011 -2029)
      • Business in the Sport, Amusement & Recreation Activities in Europe industry (2011 -2029)
      • Profit in the Sport, Amusement & Recreation Activities in Europe industry (2011 -2029)
      Analysis

      What's driving current industry performance in the Sport, Amusement & Recreation Activities in Europe industry?


      Outlook

      Analysis

      What's driving the Sport, Amusement & Recreation Activities in Europe industry outlook?


      Volatility

      Analysis

      What influences volatility in the Sport, Amusement & Recreation Activities in Europe industry?

      Charts
      • Industry Volatility vs. Revenue Growth Matrix

      Life Cycle

      Analysis

      What determines the industry life cycle stage in the Sport, Amusement & Recreation Activities in Europe industry?

      Charts
      • Industry Life Cycle Matrix

      Products and Markets

      Highlights

      Trends
      • Largest Market
      • Product Innovation

      Key Takeaways

      Young Europeans under 25 are prioritising healthier, active lifestyles. This rise in health consciousness offers significant opportunities for the sports and recreation industry, with digital integration as a key factor in maintaining engagement.

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      Products and Services

      Charts
      • Products and Services Segmentation
      Analysis

      How are the Sport, Amusement & Recreation Activities in Europe industry's products and services performing?

      Analysis

      What are innovations in the Sport, Amusement & Recreation Activities in Europe industry's products and services?


      Major Markets

      Charts
      • Major Market Segmentation
      Analysis

      What influences demand in the Sport, Amusement & Recreation Activities in Europe industry?


      International Trade

      Highlights

      • Total Imports into Europe
      • Total Exports into Europe
      Heat maps
      • Industry Concentration of Imports by Country
      • Industry Concentration of Exports by Country
      Data Tables

      Value and annual change (%) included

      • Number of Imports and Exports by European Country (2024)

      Geographic Breakdown

      Business Locations

      Heat maps
      • Share of Total Industry Revenue by Region (2024)
      • Share of Total Industry Enterprises by Region (2024)
      • Share of Total Industry Employment by Region (2024)
      • Share of Total Industry Wages by Region (2024)

      Industry Geographic Breakdown

      Data Tables

      Values and annual change provided for 37 European countries:

      • Revenue (2024)
      • IVA (2024)
      • Enterprises (2024)
      • Employment (2024)
      • Exports (2024)
      • Imports (2024)

      Competitive Forces

      Highlights

      Trends
      • Concentration
      • Competition
      • Barriers to Entry
      • Substitutes
      • Buyer Power
      • Supplier Power

      Key Takeaways

      Companies investing in facilities and experiences stand out. While many companies operate in the industry and limit market concentration, successful operators gain an edge by offering unique, high-quality experiences and maintaining excellent facilities.

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      Supply Chain

      Charts

      Buyer and supply industries

      Companies

      Market Share

      Charts
      • Industry Market Share by Company (2019-2024)

      Companies

      Data Tables

      Top 10 companies by market share:

      • Market share (2024)
      • Revenue (2024)
      • Profit (2024)
      • Profit Margin (2024)

      Data Tables
      • Countries of operation for Euro Disney Associes SAS
      • Countries of operation for Merlin Entertainments Ltd
      • Countries of operation for FC Barcelona
      • Countries of operation for FC Bayern Munchen AG
      • Countries of operation for Real Madrid CF
      • Countries of operation for Manchester City Football Club Ltd
      • Countries of operation for The Liverpool Football Club and Athletic Grounds Ltd
      • Countries of operation for Manchester United plc
      • Countries of operation for David Lloyd Leisure Ltd
      • Countries of operation for Parques Reunidos Servicios Centrales SA

      External Environment

      Highlights

      Trends
      • Regulation & Policy
      • Assistance

      Key Takeaways

      Regulation is key in Europe's sports and recreation sector. Regulatory policies govern everything from sports competitions and athlete compensation to the operation of amusement park rides across Europe. They also ensure safety, fair competition and sustainable practices.

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      External Drivers

      Analysis

      What demographic and macroeconomic factors impact the Sport, Amusement & Recreation Activities in Europe industry?

      Financial Benchmarks

      Highlights

      Trends
      • Profit Margin
      • Average Wage
      • Largest Cost

      Key Takeaways

      Investment and competition are squeezing profits in sports and leisure. These businesses are investing heavily in equipment and talent to attract consumers and compete with at-home entertainment options.

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      Cost Structure

      Charts
      • Share of Economy vs. Investment Matrix
      • Industry Cost Structure Benchmarks:
        • Marketing
        • Depreciation
        • Profit
        • Purchases
        • Wages
        • Rent
        • Utilities
        • Other
      Analysis

      What trends impact cost in the Sport, Amusement & Recreation Activities in Europe industry?


      Key Ratios

      Data tables
      • IVA/Revenue (2014-2029)
      • Imports/Demand (2014-2029)
      • Exports/Revenue (2014-2029)
      • Revenue per Employee (2014-2029)
      • Wages/Revenue (2014-2029)
      • Employees per Establishment (2014-2029)
      • Average Wage (2014-2029)

      Country Benchmarks

      European Leaders & Laggards

      Data Tables

      Top and boottom five countries listed for each:

      • Revenue Growth (2024)
      • Business Growth (2024)
      • Job Growth (2024)

      European Country Performance

      Data Tables

      Rankings available for 37 countries. Statistics ranked include:

      • IVA/Revenue (2024)
      • Imports/Demand (2024)
      • Exports/Revenue (2024)
      • Revenue per Employee (2024)
      • Wages/Revenue (2024)
      • Employees per Establishment (2024)
      • Average Wage (2024)

      Structural Comparison

      Data Tables

      Trends in 37 countries benchmarked against trends in Europe

      • Concentration
      • Competition
      • Barriers to Entry
      • Buyer Power
      • Supplier Power
      • Volatility
      • Capital Intensity
      • Innovation
      • Life Cycle

      Key Statistics

      Industry Data

      Data Tables

      Including values and annual change:

      • Revenue (2014-2029)
      • IVA (2014-2029)
      • Establishments (2014-2029)
      • Enterprises (2014-2029)
      • Employment (2014-2029)
      • Exports (2014-2029)
      • Imports (2014-2029)
      • Wages (2014-2029)

      Methodology

      Where does IBISWorld source its data?

      IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.

      Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights. 

      IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.

      To learn more about specific data sources used by IBISWorld's analysts globally, including how industry data forecasts are produced, visit our Help Center.