Industry Statistics and Trends
Sport, Amusement & Recreation Activities in Europe key trends
Increased health awareness is driving growth in the sports and fitness industries.
As Europeans become more health-conscious, gym memberships are rising and traditional fitness facilities are expanding to include wellness services like yoga and meditation to attract consumers.
At-home digital entertainment competes strongly with sports and leisure activities.
The rise in young people's video game and phone usage is causing a decline in traditional sports participation and interest in sports events and recreational activities.
Tech investment in sports and amusement is increasing.
As fan expectations increase, operators are using AI and VR technologies to improve customer experiences, streamline operations and bring innovation to entertainment offerings.
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Sport, Amusement & Recreation Activities in Europe
Industry Revenue
Total value and annual change from 2011-2029. Includes 5-year outlook.
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Sport, Amusement & Recreation Activities in Europe market size (2019-2024)
Industry revenue has declined at a CAGR of 5.9 % over the past five years, to reach an estimated €188.2bn in 2024.
Trends and Insights
Sports are well-embedded in the European culture
- As a result of strict restrictions for long periods in 2020 and 2021 due to COVID-19, many sporting events were cancelled or postponed, while audience numbers at stadiums were severely limited. Fitness facilities faced restrictions on the number of people allowed. A plunge in tourism also heavily disrupted demand for amusement parks and events.
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Sport, Amusement & Recreation Activities in Europe outlook (2024-2029)
Market size is projected to grow over the next five years.
Consumers will continue to seek healthier lifestyles and exciting experiences
- The health trend across Europe will continue, fostering a growing demand for fitness and sports activities. Club and gym membership will expand, especially at facilities offering innovative services.
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Revenue
€188.2bn
Employees
2m
Wages
€XX.Xbn
European Leaders & Laggards
Top 5 Countries
Bottom 5 Countries
* CAGR values are for the years 2019-2024.
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Biggest companies in the Sport, Amusement & Recreation Activities in Europe
| Company | Market Share (%)
2024 | Revenue (€m)
2024 | Profit (€m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Euro Disney Associes SAS | 2,570.9 | 50.6 | 2.0 | |
Merlin Entertainments Ltd | 2,430.6 | 443.6 | 18.2 | |
FC Barcelona | 1,309.4 | -160.0 | -12.2 |
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Sport, Amusement & Recreation Activities in Europe
Products & Services Segmentation
Industry revenue broken down by key product and services lines.
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Top Questions Answered in this Report
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What is the market size of the Sport, Amusement & Recreation Activities industry in Europe in 2024?
The market size of the Sport, Amusement & Recreation Activities industry in Europe is €188.2bn in 2024.
How many businesses are there in the Sport, Amusement & Recreation Activities in Europe industry in 2024?
There are 501k businesses in the Sport, Amusement & Recreation Activities industry in Europe, which has declined at a CAGR of 0.1 % between 2019 and 2024.
Has the Sport, Amusement & Recreation Activities industry in Europe grown or declined over the past 5 years?
The market size of the Sport, Amusement & Recreation Activities industry in Europe has been declining at a CAGR of 5.9 % between 2019 and 2024.
What is the forecast growth of the Sport, Amusement & Recreation Activities industry in Europe over the next 5 years?
Over the next five years, the Sport, Amusement & Recreation Activities industry in Europe is expected to grow.
What does the Sport, Amusement & Recreation Activities in Europe include?
Sports facilities and Sport clubs are part of the Sport, Amusement & Recreation Activities industry.
How competitive is the Sport, Amusement & Recreation Activities industry in Europe?
The level of competition is high and increasing in the Sport, Amusement & Recreation Activities industry in Europe.
Related Industries
This industry is covered in 37 countries
Table of Contents
About this industry
Industry definition
This industry comprises the operation of sports and fitness facilities, sports clubs and amusement parks and theme parks. It includes the activities of independent athletes, owners of racing participants and operators of arenas and stadiums. Sports events promotion activities are also included. Amusement parks and theme parks include the operation of a variety of attractions like mechanical rides, water rides, games, shows, theme exhibits and picnic grounds.
Related Terms
GATE RECEIPTSPAY-PER-VIEWNOUVEAU STADIAWhat's included in this industry?
Sports facilitiesSport clubsFitness facilitiesAmusement parks and theme parksOther sports, amusement and recreation activitiesCompanies
Euro Disney Associes SASMerlin Entertainments LtdFC BarcelonaIndustry Code
93 - Sports activities and amusement and recreation activities in Europe
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Performance
Key Takeaways
Sports are well-embedded in the European culture
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Revenue Highlights
Trends
- Revenue
- 2024 Revenue Growth
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue in the Sport, Amusement & Recreation Activities in Europe industry (2011 -2029)
- Employees in the Sport, Amusement & Recreation Activities in Europe industry (2011 -2029)
- Business in the Sport, Amusement & Recreation Activities in Europe industry (2011 -2029)
- Profit in the Sport, Amusement & Recreation Activities in Europe industry (2011 -2029)
Analysis
What's driving current industry performance in the Sport, Amusement & Recreation Activities in Europe industry?
Outlook
Analysis
What's driving the Sport, Amusement & Recreation Activities in Europe industry outlook?
Volatility
Analysis
What influences volatility in the Sport, Amusement & Recreation Activities in Europe industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Sport, Amusement & Recreation Activities in Europe industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
Young Europeans under 25 are prioritising healthier, active lifestyles. This rise in health consciousness offers significant opportunities for the sports and recreation industry, with digital integration as a key factor in maintaining engagement.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Sport, Amusement & Recreation Activities in Europe industry's products and services performing?
Analysis
What are innovations in the Sport, Amusement & Recreation Activities in Europe industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Sport, Amusement & Recreation Activities in Europe industry?
International Trade
Highlights
- Total Imports into Europe
- Total Exports into Europe
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2024)
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Revenue by Region (2024)
- Share of Total Industry Enterprises by Region (2024)
- Share of Total Industry Employment by Region (2024)
- Share of Total Industry Wages by Region (2024)
Industry Geographic Breakdown
Data Tables
Values and annual change provided for 37 European countries:
- Revenue (2024)
- IVA (2024)
- Enterprises (2024)
- Employment (2024)
- Exports (2024)
- Imports (2024)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
Companies investing in facilities and experiences stand out. While many companies operate in the industry and limit market concentration, successful operators gain an edge by offering unique, high-quality experiences and maintaining excellent facilities.
Supply Chain
Charts
Buyer and supply industries
Companies
Market Share
Charts
- Industry Market Share by Company (2019-2024)
Companies
Data Tables
Top 10 companies by market share:
- Market share (2024)
- Revenue (2024)
- Profit (2024)
- Profit Margin (2024)
Data Tables
- Countries of operation for Euro Disney Associes SAS
- Countries of operation for Merlin Entertainments Ltd
- Countries of operation for FC Barcelona
- Countries of operation for FC Bayern Munchen AG
- Countries of operation for Real Madrid CF
- Countries of operation for Manchester City Football Club Ltd
- Countries of operation for The Liverpool Football Club and Athletic Grounds Ltd
- Countries of operation for Manchester United plc
- Countries of operation for David Lloyd Leisure Ltd
- Countries of operation for Parques Reunidos Servicios Centrales SA
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
Regulation is key in Europe's sports and recreation sector. Regulatory policies govern everything from sports competitions and athlete compensation to the operation of amusement park rides across Europe. They also ensure safety, fair competition and sustainable practices.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Sport, Amusement & Recreation Activities in Europe industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
Investment and competition are squeezing profits in sports and leisure. These businesses are investing heavily in equipment and talent to attract consumers and compete with at-home entertainment options.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Sport, Amusement & Recreation Activities in Europe industry?
Key Ratios
Data tables
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
- Revenue per Employee (2014-2029)
- Wages/Revenue (2014-2029)
- Employees per Establishment (2014-2029)
- Average Wage (2014-2029)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and boottom five countries listed for each:
- Revenue Growth (2024)
- Business Growth (2024)
- Job Growth (2024)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2024)
- Imports/Demand (2024)
- Exports/Revenue (2024)
- Revenue per Employee (2024)
- Wages/Revenue (2024)
- Employees per Establishment (2024)
- Average Wage (2024)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
Where does IBISWorld source its data?
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