Industry Description
This industry comprises establishments primarily engaged in acquiring distribution rights and distributing film and video productions to motion picture theaters, television networks and stations, and exhibitors.
Cross-References. Establishments primarily engaged in--
Business Examples
Common types of business activities within NAICS 512120 - Motion Picture and Video Distribution are:
- Motion picture film distributors
- Film libraries, commercial distribution
- Tape distribution for television
- Motion picture film libraries
- Motion picture distribution exclusive of production
- Film distribution agencies
- Television show syndicators
- Animated cartoon distribution
- Film distribution, motion picture and video
IBISWorld Industry Research Report
Movie & Video Distribution in the US (51212)
Revenue 2025
$1.5bn
Growth 2025
0.55%
Key Trends
Digital distribution limits revenue growth by encouraging distributor bypass and allowing studios to provide content to customers easily
Many key markets for the industry have suffered from temporary closures and lagging pandemic recovery
Consumer demand for content available on mobile devices is expected to grow
Products and Services
Similar Industries
For some business types, there may be a similar industry to 512120 - Motion Picture and Video Distribution that is a better classification match. Establishments primarily engaged in:
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NAICS Cross Reference
Providing mass duplication and packaging of video tapes and discs--are classified in U.S. Industry 334614, Software and Other Prerecorded Compact Disc, Tape, and Record Reproducing;
IBISWorld industry research report
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NAICS Cross Reference
Merchant wholesale distribution of blank video cassette tapes and discs--are classified in Industry 423690, Other Electronic Parts and Equipment Merchant Wholesalers;
IBISWorld industry research report
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NAICS Cross Reference
Merchant wholesale distribution of prerecorded video cassette tapes and discs--are classified in Industry 423990, Other Miscellaneous Durable Goods Merchant Wholesalers;
IBISWorld industry research report
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NAICS Cross Reference
Selling video cassettes and discs to the general public--are classified in U.S. Industry 443142, Electronics Stores.
IBISWorld industry research report
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NAICS Cross Reference
Producing and distributing motion pictures and videos--are classified in Industry 512110, Motion Picture and Video Production;
IBISWorld industry research report
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NAICS Cross Reference
Providing motion picture footage (via film libraries) to producers--are classified in U.S. Industry 512199, Other Motion Picture and Video Industries;
IBISWorld industry research report
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NAICS Cross Reference
Renting video tapes and discs to the general public--are classified in U.S. Industry 532282, Video Tape and Disc Rental; and
IBISWorld industry research report
NAICS Hierarchy 512120 - Motion Picture and Video Distribution
NAICS Code 512120 - Motion Picture and Video Distribution sits in the 2-digit Motion Picture and Video Distribution sector. NAICS codes can be 2- to 6-digits and the further along the hierarchy, the more detailed and specific the category will be. Learn more about the structure of NAICS codes
2 Digits: 51
Sector Title: Information
3 Digits 4 Digits 5 Digits 6 Digits
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5111 Newspaper, Periodical, Book, and Directory Publishers
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51111 Newspaper Publishers
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51112 Periodical Publishers
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51113 Book Publishers
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51114 Directory and Mailing List Publishers
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51119 Other Publishers
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5112 Software Publishers
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51121 Software Publishers
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5121 Motion Picture and Video Industries
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51211 Motion Picture and Video Production
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51212 Motion Picture and Video Distribution
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51213 Motion Picture and Video Exhibition
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51219 Postproduction Services and Other Motion Picture and Video Industries
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5122 Sound Recording Industries
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51223 Music Publishers
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51224 Sound Recording Studios
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51225 Record Production and Distribution
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51229 Other Sound Recording Industries
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5151 Radio and Television Broadcasting
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51511 Radio Broadcasting
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51512 Television Broadcasting
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5152 Cable and Other Subscription Programming
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51521 Cable and Other Subscription Programming
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5173 Wired and Wireless Telecommunications Carriers
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51731 Wired and Wireless Telecommunications Carriers
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5174 Satellite Telecommunications
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51741 Satellite Telecommunications
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5179 Other Telecommunications
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51791 Other Telecommunications
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5182 Data Processing, Hosting, and Related Services
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51821 Data Processing, Hosting, and Related Services
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5191 Other Information Services
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51911 News Syndicates
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51912 Libraries and Archives
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51913 Internet Publishing and Broadcasting and Web Search Portals
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51919 All Other Information Services
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NAICS Resources
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