Industry Description
This industry comprises establishments primarily engaged in operating studios and facilities for the broadcasting of programs on a subscription or fee basis. The broadcast programming is typically narrowcast in nature (e.g., limited format, such as news, sports, education, or youth-oriented). These establishments produce programming in their own facilities or acquire programming from external sources. The programming material is usually delivered to a third party, such as cable systems or direct-to-home satellite systems, for transmission to viewers.
Cross-References. Establishments primarily engaged in--
Business Examples
Common types of business activities within NAICS 515210 - Cable and Other Subscription Programming are:
- Networks, cable television
- Cable television networks
- Specialty television (e.g., music, sports, news) cable networks
- Pay-per-view cable programming
- Satellite television networks
- Subscription television networks
- Cable broadcasting networks
- Television subscription services
- Pay television networks
IBISWorld Industry Research Report
Cable Networks in the US (51521)
Revenue 2022
$94.1bn
Growth 2022
0.08%
Key Trends
Streaming platforms moved to offer original content, which have enabled these platforms to become a primary competitor to the industry
The emergence of streaming services has had mixed effects on the industry
Advertising expenditure is a major source of revenue for the industry
Products and Services
Similar Industries
For some business types, there may be a similar industry to 515210 - Cable and Other Subscription Programming that is a better classification match. Establishments primarily engaged in:
-
NAICS Cross Reference
Retailing merchandise by electronic media, such as television--are classified in Industry 454110, Electronic Shopping and Mail-Order Houses.
IBISWorld industry research report
-
NAICS Cross Reference
Producing taped television program materials--are classified in Industry 512110, Motion Picture and Video Production;
IBISWorld industry research report
-
NAICS Cross Reference
Producing and transmitting television programs to affiliated stations--are classified in Industry 515120, Television Broadcasting;
IBISWorld industry research report
-
NAICS Cross Reference
Furnishing cable and other pay television services--are classified in U.S. Industry 517311, Wired Telecommunications Carriers; and
IBISWorld industry research report
NAICS Hierarchy 515210 - Cable and Other Subscription Programming
NAICS Code 515210 - Cable and Other Subscription Programming sits in the 2-digit Cable and Other Subscription Programming sector. NAICS codes can be 2- to 6-digits and the further along the hierarchy, the more detailed and specific the category will be. Learn more about the structure of NAICS codes
2 Digits: 51
Sector Title: Information
3 Digits 4 Digits 5 Digits 6 Digits
-
-
5111 Newspaper, Periodical, Book, and Directory Publishers
-
51111 Newspaper Publishers
-
51112 Periodical Publishers
-
51113 Book Publishers
-
51114 Directory and Mailing List Publishers
-
51119 Other Publishers
-
-
5112 Software Publishers
-
51121 Software Publishers
-
-
-
-
5121 Motion Picture and Video Industries
-
51211 Motion Picture and Video Production
-
51212 Motion Picture and Video Distribution
-
51213 Motion Picture and Video Exhibition
-
51219 Postproduction Services and Other Motion Picture and Video Industries
-
-
5122 Sound Recording Industries
-
51223 Music Publishers
-
51224 Sound Recording Studios
-
51225 Record Production and Distribution
-
51229 Other Sound Recording Industries
-
-
-
-
5151 Radio and Television Broadcasting
-
51511 Radio Broadcasting
-
51512 Television Broadcasting
-
-
5152 Cable and Other Subscription Programming
-
51521 Cable and Other Subscription Programming
-
-
-
-
5173 Wired and Wireless Telecommunications Carriers
-
51731 Wired and Wireless Telecommunications Carriers
-
-
5174 Satellite Telecommunications
-
51741 Satellite Telecommunications
-
-
5179 Other Telecommunications
-
51791 Other Telecommunications
-
-
-
-
5182 Data Processing, Hosting, and Related Services
-
51821 Data Processing, Hosting, and Related Services
-
-
-
-
5191 Other Information Services
-
51911 News Syndicates
-
51912 Libraries and Archives
-
51913 Internet Publishing and Broadcasting and Web Search Portals
-
51919 All Other Information Services
-
-
NAICS Resources
Can't find the NAICS Code you are looking for? Full NAICS Code Directory
