Industry Description
This U.S. industry comprises establishments primarily engaged in publishing greeting cards.
Cross-References. Establishments primarily engaged in--
Business Examples
Common types of business activities within NAICS 511191 - Greeting Card Publishers are:
- Greeting card publishers (except exclusive Internet publishing)
- Publishers, greeting card, combined with printing
- Greeting card publishers and printing combined
- Publishers (except exclusive Internet publishing), greeting card
IBISWorld Industry Research Report
Greeting Cards & Other Publishing in the US (51119)
Revenue 2025
$5.6bn
Growth 2025
-1.12%
Key Trends
The COVID-19 pandemic has significantly reduced business and social activity, resulting in the industry's worst performance since the recession
Many digital technologies have led consumers to consider industry products as obsolete
The industry's landscape will continue to change considerably
Products and Services
Similar Industries
For some business types, there may be a similar industry to 511191 - Greeting Card Publishers that is a better classification match. Establishments primarily engaged in:
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NAICS Cross Reference
Printing greeting cards without publishing--are classified in Industry 32311, Printing.
IBISWorld industry research report
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NAICS Cross Reference
Publishing greeting cards exclusively on the Internet--are classified in Industry 519130, Internet Publishing and Broadcasting and Web Search Portals; and
IBISWorld industry research report
NAICS Hierarchy 511191 - Greeting Card Publishers
NAICS Code 511191 - Greeting Card Publishers sits in the 2-digit Greeting Card Publishers sector. NAICS codes can be 2- to 6-digits and the further along the hierarchy, the more detailed and specific the category will be. Learn more about the structure of NAICS codes
2 Digits: 51
Sector Title: Information
3 Digits 4 Digits 5 Digits 6 Digits
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5111 Newspaper, Periodical, Book, and Directory Publishers
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51111 Newspaper Publishers
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51112 Periodical Publishers
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51113 Book Publishers
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51114 Directory and Mailing List Publishers
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51119 Other Publishers
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5112 Software Publishers
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51121 Software Publishers
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5121 Motion Picture and Video Industries
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51211 Motion Picture and Video Production
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51212 Motion Picture and Video Distribution
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51213 Motion Picture and Video Exhibition
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51219 Postproduction Services and Other Motion Picture and Video Industries
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5122 Sound Recording Industries
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51223 Music Publishers
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51224 Sound Recording Studios
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51225 Record Production and Distribution
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51229 Other Sound Recording Industries
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5151 Radio and Television Broadcasting
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51511 Radio Broadcasting
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51512 Television Broadcasting
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5152 Cable and Other Subscription Programming
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51521 Cable and Other Subscription Programming
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5173 Wired and Wireless Telecommunications Carriers
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51731 Wired and Wireless Telecommunications Carriers
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5174 Satellite Telecommunications
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51741 Satellite Telecommunications
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5179 Other Telecommunications
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51791 Other Telecommunications
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5182 Data Processing, Hosting, and Related Services
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51821 Data Processing, Hosting, and Related Services
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5191 Other Information Services
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51911 News Syndicates
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51912 Libraries and Archives
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51913 Internet Publishing and Broadcasting and Web Search Portals
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51919 All Other Information Services
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NAICS Resources
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