BDO expands operations with acquisition of DemandGen International
On March 2nd, 2021, BDO announced its acquisition of DemandGen International (DemandGen), a digital marketing consulting firm based in San Ramon, California. The company is to be organized into BDO Digital, and will serve to enhance BDO Digital’s marketing technology and advisory capabilities. In a statement, the national managing partner for Advisory Services at BDO Jay Duke has indicated the acquisition was prompted by, “The unforeseen challenges facing businesses over the past year pushed leaders to quickly prioritize digital transformation.” Founded in 2007, DemandGen brings 14 years of experience in the digital marketing field, collaborating with high-profile industry players such as Adobe, Oracle, and Salesforce to perform over 600 engagements.
M&AIn response to volatile demand in the wake of the first COVID-19 surge, the company undertook a comprehensive cost reduction program, aimed at shoring up labor and supply costs.
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