Vacuum, Fan & Small Household Appliance Manufacturing in the US - Market Research Report (2014-2029)
New York, United States
Last Updated: June 2024
NAICS 33521Revenue
$4.3bn
Past 5-Year Growth
Profit
$XXX.Xm
Employees
8,329
Businesses
157
Wages
$XXX.Xm
Vacuum, Fan & Small Household Appliance Manufacturing in the US industry analysis
Vacuums, fans and other small household appliances remain essential components of households across the country. The performance of small appliance manufacturers is linked to the performance of the housing market, as consumers enjoy replacing and upgrading appliances when they move into their new homes. Overall housing starts have been on the rise over the last five years, but the price of housing is climbing as well, pricing more consumers out of buying a home. Repeated interest rate hikes levied to combat rising inflation have made it more difficult for consumers to finance large purchases, pushing housing further out of reach. Altogether, revenue has been falling at a CAGR of 0.6% to $4.3 billion over the past five years, including an estimated increase of 0.6% in 2024 alone.
Trends and Insights
- Imports, mainly from China, still satisfy most of the US demand for small appliances. The strong dollar makes imports cheaper, while domestic manufacturers struggle with higher production costs.
- The smallest appliances account for the majority of demand. Coffeemakers, shavers and other small appliances are replaced more frequently than their costlier counterparts.
- The West houses the bulk of manufacturing facilities. Easy access to the Pacific Ocean and a large population make it the ideal spot to set up shop.
- Providing new and innovative features helps manufacturers differentiate themselves. Using these to generate brand recognition is key for long-term success across product lines.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has declined at a CAGR of 0.6 % over the past five years, to reach an estimated $4.3bn in 2024.
Trends and Insights
Downstream changes drag revenue down
- Success for small appliance manufacturers is tied to the housing market, as consumers purchase new appliances to use in their new homes.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Downstream demand for small appliances will grow
- Overall demand for small appliances from US consumers looks promising, though most of that demand will not be filled by domestic manufacturers. Still, rising consumer spending will benefit the industry over the coming years.
Biggest companies in the Vacuum, Fan & Small Household Appliance Manufacturing in the US
| Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Newell Brands Inc. | 1,056.9 | -175.8 | -16.6 | |
Techtronic Industries Co Ltd | 798.0 | 16.0 | 2.0 | |
Koninklijke Philips Nv | 548.4 | 90.9 | 16.6 |
To view the market share and analysis for all 5 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Small electric household appliances , Floor care equipment and Electric fans . Small electric household appliances is the largest segment of the Vacuum, Fan & Small Household Appliance Manufacturing in the US.
Trends and Insights
Small electric household appliances account for the bulk of revenue
- This segment consists of a wide variety of appliances, including blenders, coffeemakers, electric shavers and electric toothbrushes.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Copier & Optical Machinery Manufacturing in the US
- Heating & Air Conditioning Equipment Manufacturing in the US
- Major Household Appliance Manufacturing in the US
Complementors
- Appliance Repair in the US
International industries
- Global Household Cooking & Appliance Manufacturing
- Major Household Appliance Manufacturing in Canada
- Household Appliance Manufacturing in Australia
- Electrical Appliance Manufacturing in the UK
- Household Electrical Appliance Manufacturing in China
Table of Contents
About this industry
Industry definition
Operators in this industry primarily manufacture small electric appliances and housewares. Industry products include blenders, coffee makers, blow-dryers, portable heaters and electric floor-care equipment such as vacuum cleaners, floor waxers and polishers. The industry excludes manufacturers of major household appliances (e.g. refrigerators, convection ovens, dishwashers and microwaves) as well as air conditioners.
What's included in this industry?
Small electric household appliancesFloor care equipmentElectric fansCompanies
Newell Brands Inc.Techtronic Industries Co LtdKoninklijke Philips NvPurchase this report to view all 5 major companies in this industry.
Related Terms
OUTSOURCEOFFSHOREWHOLESALE BYPASSIndustry Code
NAICS 33521 - Vacuum, Fan & Small Household Appliance Manufacturing in the US
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Imports, mainly from China, still satisfy most of the US demand for small appliances. The strong dollar makes imports cheaper, while domestic manufacturers struggle with high...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
The smallest appliances account for the majority of demand. Coffeemakers, shavers and other small appliances are replaced more frequently than their costlier counterparts.
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2024
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
The West houses the bulk of manufacturing facilities. Easy access to the Pacific Ocean and a large population make it the ideal spot to set up shop.
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each state
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each state in 2024
- Number and share of revenue each state accounts for in 2024
- Number and share of wages each state accounts for in 2024
- Number and share of employees in each state in 2024
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Providing new and innovative features helps manufacturers differentiate themselves. Using these to generate brand recognition is key for long-term success across product line...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Leading manufacturers focus on sustainability to ensure future viability. Increased environmental restrictions and the rising cost of materials necessitate change.
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Newell Brands Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Techtronic Industries Co Ltd's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Koninklijke Philips Nv's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for 2 additional companies
Detailed analysis
- Description and key data for Newell Brands Inc., and factors influencing its performance in the industry
- Description and key data for Techtronic Industries Co Ltd, and factors influencing its performance in the industry
- Description and key data for Koninklijke Philips Nv, and factors influencing its performance in the industry
- Description, key data and performance trends for 2 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Import penetration dictates the flow of this industry. As import penetration into the manufacturing sector rises in the future, appliance manufacturers will feel the rising p...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Profit is squeezed by international competition. Domestic manufacturers have to maintain low prices because of prevalent low-cost imports, keeping a lid on profit.
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Industry Multiples (2017-2022)
- Industry Tax Structure (2017-2022)
- Income Statement (2017-2022)
- Balance Sheet (2017-2022)
- Liquidity Ratios (2017-2022)
- Coverage Ratios (2017-2022)
- Leverage Ratios (2017-2022)
- Operating Ratios (2017-2022)
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
- US Census Bureau
- US Bureau of Labor Statistics
- US International Trade Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Vacuum, Fan & Small Household Appliance Manufacturing in the US industry in United States in 2024?
The market size of the Vacuum, Fan & Small Household Appliance Manufacturing in the US industry in United States is $4.3bn in 2024.
How many businesses are there in the Vacuum, Fan & Small Household Appliance Manufacturing in the US industry in 2024?
There are 157 businesses in the Vacuum, Fan & Small Household Appliance Manufacturing in the US industry in United States, which has grown at a CAGR of 2.2 % between 2019 and 2024.
Has the Vacuum, Fan & Small Household Appliance Manufacturing in the US industry in United States grown or declined over the past 5 years?
The market size of the Vacuum, Fan & Small Household Appliance Manufacturing in the US industry in United States has been declining at a CAGR of 0.6 % between 2019 and 2024.
What is the forecast growth of the Vacuum, Fan & Small Household Appliance Manufacturing in the US industry in United States over the next 5 years?
Over the next five years, the Vacuum, Fan & Small Household Appliance Manufacturing in the US industry in United States is expected to grow.
What are the biggest companies in the Vacuum, Fan & Small Household Appliance Manufacturing in the US market in United States?
The biggest companies operating in the Vacuum, Fan & Small Household Appliance Manufacturing market in United States are Newell Brands Inc., Techtronic Industries Co Ltd and Koninklijke Philips Nv
What does the Vacuum, Fan & Small Household Appliance Manufacturing in the US in United States include?
Small electric household appliances and Floor care equipment are part of the Vacuum, Fan & Small Household Appliance Manufacturing in the US industry.
Which companies have the highest market share in the Vacuum, Fan & Small Household Appliance Manufacturing in the US in United States?
The company holding the most market share in United States is Newell Brands Inc..
How competitive is the Vacuum, Fan & Small Household Appliance Manufacturing in the US industry in United States?
The level of competition is moderate and steady in the Vacuum, Fan & Small Household Appliance Manufacturing in the US industry in United States.
