Industry Statistics and Trends
Market size and recent performance (2014-2029)
Industry revenue has declined at a CAGR of 1.2 % over the past five years, to reach an estimated $22.7bn in 2024.
Trends and Insights
There has been a significant rise in new entrants to the industry
- Trade shows and exhibitions are typical among practically all sectors of the economy, so clients are highly varied and range from small-scale consumer product retailers to cutting-edge information technology companies.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Event organizers will experience positive growth
- Due to the long-term benefits of operating convention centers, private investment in the industry is expected to increase, benefiting growth. Greater distance from the previous turbulence will encourage the entry of new companies, including the reentry of companies that left the industry during the pandemic.
Biggest companies in the Trade Show and Conference Planning in the US
| Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Freeman Company LLC | 3,001.5 | 297.0 | 9.9 | |
Viad Corp | 688.0 | 75.9 | 11.0 | |
George P. Johnson Company | 639.2 | 63.3 | 9.9 |
To view the market share and analysis for all 3 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Sponsorships, entertainment and advertising sales, Shipping, logistics and other services and Registration, analytics and show services. Sponsorships, entertainment and advertising sales is the largest segment of the Trade Show and Conference Planning in the US.
Trends and Insights
Exhibit sales and design services bring in the largest portion of revenue
- This segment includes the sale of floor space at trade shows, conferences, conventions or expositions for the purpose of modeling products or services by clients.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
Trade show and conference planners organize, promote and manage events, such as business and trade shows, conventions, conferences and meetings. They may also manage and provide staff to operate the facilities in which these events take place. This industry does not include operators that organize, promote or manage live performing arts, sports events or festivals; these services are classified under the Concert and Event Promotion industry (IBISWorld report 71133).
What's included in this industry?
Automobile show managing, organizing or promotingConvention managing, organizing or promotingCraft fair managing, organizing or promotingFlower show managing, organizing or promotingHome show managing, organizing or promotingTrade show managing, organizing or promotingConvention promoting with or without facilitiesTrade show promoting with or without facilitiesCompanies
Freeman Company LLCViad CorpGeorge P. Johnson CompanyPurchase this report to view all 3 major companies in this industry.
Related Terms
TRADE SHOWBUSINESS-TO-BUSINESSBUSINESS-TO-CONSUMERIndustry Code
NAICS 56192 - Trade Show and Conference Planning in the US
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
The COVID-19 pandemic caused a significant downturn in trade shows and conference planning. Shutdowns disrupted events, leading to a sharp decline in revenue.
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Companies with money to spare will be more motivated to spend money on display design. Exhibit sales and design services continue to bring in the greatest revenue.
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Locations with tourism appeal have many hotels and potential venues for trade shows and conferences. The tourism industry drives the high concentration of conference planners...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each state
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each state in 2024
- Number and share of revenue each state accounts for in 2024
- Number and share of wages each state accounts for in 2024
- Number and share of employees in each state in 2024
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Many new companies have emerged due to low competition and limited entry barriers. Many businesses have also returned following a brief downturn during the pandemic.
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
The Freeman Company controls the largest share of the market. The company boasts a large team of around 36,000 employees and can manage large-scale operations.
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Freeman Company LLC's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Viad Corp's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of George P. Johnson Company's performance by revenue, market share and profit margin from 2018 through 2024
Detailed analysis
- Description and key data for Freeman Company LLC, and factors influencing its performance in the industry
- Description and key data for Viad Corp, and factors influencing its performance in the industry
- Description and key data for George P. Johnson Company, and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Corporate profit is growing, suggesting companies will spend more on trade shows and conferences for self-promotion. The rise in advertising expenditure also reflects this in...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Trade shows with elaborate displays can be pricey. With these trade shows and conferences, exhibitors can get more exposure, so planners can charge more for services and maxi...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Industry Multiples (2017-2022)
- Industry Tax Structure (2017-2022)
- Income Statement (2017-2022)
- Balance Sheet (2017-2022)
- Liquidity Ratios (2017-2022)
- Coverage Ratios (2017-2022)
- Leverage Ratios (2017-2022)
- Operating Ratios (2017-2022)
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Trade Show and Conference Planning in the US industry in United States in 2024?
The market size of the Trade Show and Conference Planning in the US industry in United States is $22.7bn in 2024.
How many businesses are there in the Trade Show and Conference Planning in the US industry in 2024?
There are 45,872 businesses in the Trade Show and Conference Planning in the US industry in United States, which has grown at a CAGR of 2.8 % between 2019 and 2024.
Has the Trade Show and Conference Planning in the US industry in United States grown or declined over the past 5 years?
The market size of the Trade Show and Conference Planning in the US industry in United States has been declining at a CAGR of 1.2 % between 2019 and 2024.
What is the forecast growth of the Trade Show and Conference Planning in the US industry in United States over the next 5 years?
Over the next five years, the Trade Show and Conference Planning in the US industry in United States is expected to grow.
What are the biggest companies in the Trade Show and Conference Planning in the US market in United States?
The biggest companies operating in the Trade Show and Conference Planning market in United States are Freeman Company LLC, Viad Corp and George P. Johnson Company
What does the Trade Show and Conference Planning in the US in United States include?
Automobile show managing, organizing or promoting and Convention managing, organizing or promoting are part of the Trade Show and Conference Planning in the US industry.
Which companies have the highest market share in the Trade Show and Conference Planning in the US in United States?
The company holding the most market share in United States is Freeman Company LLC.
How competitive is the Trade Show and Conference Planning in the US industry in United States?
The level of competition is high and increasing in the Trade Show and Conference Planning in the US industry in United States.
Related Industries
Widen your competitive advantage with related industries
Competitors
- Convention & Visitor Bureaus in the US
- Concert & Event Promotion in the US
Complementors
- Tour Operators in the US
- Casino Hotels in the US
International industries
- Trade Show & Event Planning in Canada
- Event Promotion and Management Services in Australia
- Conference Centres Letting & Operating in the UK
- Convention & Exhibition Services in China
View all industries in United States
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
- US Census Bureau
- US Bureau of Labor Statistics
- US International Trade Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
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