$1.6bn
$XX.Xbn
39,171
26,895
$XXX.Xm
Tattoos have become unprecedentedly popular over the past decade, especially over the five years to 2023. Long obtained chiefly by members of subcultures, the stigma surrounding tattoos has largely faded. As a result, tattoo artists' customer base has expanded significantly, as has the revenue generated per customer. But industry revenue plunged in 2020 amid COVID-19, as tattoo parlors were forced to suspend business operations to comply with mandated safety regulations temporarily. As these restrictions have been lifted, increased disposable income and tremendous pent-up demand have sent industry revenue soaring. Over the five years to 2023, industry revenue is estimated to grow at a CAGR of 2.4% to $1.6 billion, including an estimated 4.6% rise in 2023.Demand for tattoos is driven primarily by demographic and cultural trends rather than economic forces. Tattoo parlors generally weather downturns far better than providers of other expensive discretionary goods and services. Despite having the hallmarks of a luxury service, the fact that they entail permanent body modification makes industry services a spending category unto themselves. For example, one Pew Research survey found that among those deciding on a tattoo parlor, only 8.0% considered price a priority. As a result, the industry is expected to primarily sustain its growth regardless of income and consumer spending trends, barring an unforeseeable and dramatic cultural shift. Furthermore, profit in this industry is high and has grown over the past five years.Over the five years to 2028, industry revenue is projected to grow at a CAGR of 2.5% to $1.8 billion. Revenue growth will remain strong because of tattoos' continued mainstream acceptance and per capita disposable income growth. Notably, as the last regulatory prohibitions on the industry are removed, participation will likely continue to surge, and the nature of the industry may change now that it has become a big business.
Industry revenue has grown at a CAGR of 0.5 % over the past five years, to reach an estimated $1.6bn in 2024.
Market size is projected to grow over the next five years.
Company | Market Share (%)
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There are no companies that hold a large enough market share in the Tattoo Artists in the US industry for IBISWorld to include in this product.
Industry revenue is measured across several distinct product and services lines, including Custom-designed tattoos, Predesigned tattoos and Body piercing. Custom-designed tattoos is the largest segment of the Tattoo Artists in the US.
Custom-designed tattoos compromise the bulk of revenue
This industry includes establishments that provide tattoo services by injecting ink under the skin and permanently altering the coloration of the skin. This industry also includes tattoo-related maintenance, design and modification services, but it does not include laser tattoo-removal services.
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NAICS 81219 - Tattoo Artists in the US
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
The growth in the number of people with tattoos is being driven by several factors, including the increasing popularity of tattoos among millennials and Gen Z, the growing acc...
Learn about an industry's products and services, markets and trends in international trade.
Consumers most commonly choose to ink their arms, which serve as the location for an estimated 33.0% of tattoos based on the most recent available data on tattoo placement pub...
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Since most industry players are small-scale, they cater to their immediate local markets. In theory, the more residents, the more robust demand for tattoo artists to service ...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Competition in the tattoo industry can be fierce, and artists need to find ways to differentiate themselves from others. Developing a unique artistic style or specializing in...
Learn about the performance of the top companies in the industry.
Tattoos are no longer limited to niche subcultures; they have become mainstream and widely accepted. Major players in the industry should stay attuned to evolving trends, sty...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Tattoo artists are increasingly required to have formal training and certification. In some states, tattoo artists are also required to be licensed. This leads to a more prof...
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Adopting efficient business practices, negotiating favorable supplier contracts, tracking expenses, and implementing budgeting strategies can help control costs and improve ov...
Including values and annual change:
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Key data sources in the US include:
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The market size of the Tattoo Artists in the US industry in United States is $1.6bn in 2024.
There are 26,895 businesses in the Tattoo Artists in the US industry in United States, which has grown at a CAGR of 2.4 % between 2019 and 2024.
The market size of the Tattoo Artists in the US industry in United States has been growing at a CAGR of 0.5 % between 2019 and 2024.
Over the next five years, the Tattoo Artists in the US industry in United States is expected to grow.
Custom-designed tattoos and Predesigned tattoos are part of the Tattoo Artists in the US industry.
The level of competition is moderate and steady in the Tattoo Artists in the US industry in United States.