$15.8bn
$XXX.Xm
20,513
90
$X.Xbn
Sanitary paper product manufacturers produce numerous paper goods, including toilet paper, paper towels, facial tissues, diapers, mensural pads and tampons. Sanitary paper products are considered non-discretionary goods, meaning consumers and businesses alike will buy them regardless of where the United States is in the business cycle, as they are essential for hygienic purposes. During the current period, COVID-19 caused an increase in demand for most products. Since consumers were required to stay home to stop the spread, goods like toilet paper, paper towels, napkins, diapers and tampons were in much higher demand.
Industry revenue has declined at a CAGR of 0.6 % over the past five years, to reach an estimated $15.8bn in 2024.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
---|---|---|---|---|
Kimberly-Clark Corporation | 4,750.0 | 714.5 | 15.0 | |
Procter & Gamble Co | 4,322.6 | 1,101.0 | 25.5 | |
Koch Industries Inc. | 1,387.8 | 197.7 | 14.2 |
To view the market share and analysis for all 4 top companies in this industry, view purchase options.
Industry revenue is measured across several distinct product and services lines, including Diapers and incontinence products, Feminine products and Paper towels and napkins. Diapers and incontinence products is the largest segment of the Sanitary Paper Product Manufacturing in the US.
Disposable diapers face falling demand, but there is a bright spot
This industry converts sanitary paper stock or wadding into sanitary paper products. These products include table napkins and tablecloths, toilet paper, paper towels, facial tissues, disposable diapers, sanitary napkins and tampons. Some companies produce their own sanitary paper, while others purchase paper from paper mills. Final products are sold to either wholesalers for distribution or directly to buyers.
Purchase this report to view all 4 major companies in this industry.
NAICS 322291 - Sanitary Paper Product Manufacturing in the US
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
The ongoing Canadian wildfires have created an opportunity for export growth. This expected boost in export activity in the coming years will be fruitful for manufacturers as...
Learn about an industry's products and services, markets and trends in international trade.
COVID-19 brought increased demand for many personal sanitary product segments. Toilet paper, facial tissues and paper towels all benefited from consumers staying home more.
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
The Southeast has a perfect location to upstream suppliers. The pulp mills in the Southeast have lower transportation time to the manufacturers, boosting efficiency.
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Acquisitions and expansions abroad have concentrated the market. Larger manufacturers are typically the only ones who can do this at scale.
Learn about the performance of the top companies in the industry.
The industry's largest manufacturers are well-established and vertically integrated. Both Proctor & Gamble Co. and the Kimberly-Clark Corporation were founded in the mid-19th...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Price fluctuations dampened demand for sanitary paper products. The ongoing wildfires in Canada have limited the supply of wood-based products to USMCA participants.
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Skyrocketing input costs have dampened profits. Wood pulp, gas and crude oil rose significantly due to supply chain issues.
Including values and annual change:
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Unlock comprehensive answers and precise data upon purchase. View purchase options.
The market size of the Sanitary Paper Product Manufacturing in the US industry in United States is $15.8bn in 2024.
There are 90 businesses in the Sanitary Paper Product Manufacturing in the US industry in United States, which has grown at a CAGR of 0.2 % between 2019 and 2024.
The market size of the Sanitary Paper Product Manufacturing in the US industry in United States has been declining at a CAGR of 0.6 % between 2019 and 2024.
Over the next five years, the Sanitary Paper Product Manufacturing in the US industry in United States is expected to grow.
The biggest companies operating in the Sanitary Paper Product Manufacturing market in United States are Kimberly-Clark Corporation, Procter & Gamble Co and Koch Industries Inc.
Manufacturing of disposable diapers, sanitary pads and tampons and Manufacturing of facial tissues, paper towels, hand towels, toilet paper, table napkins and other tissue products are part of the Sanitary Paper Product Manufacturing in the US industry.
The company holding the most market share in United States is Kimberly-Clark Corporation.
The level of competition is high and increasing in the Sanitary Paper Product Manufacturing in the US industry in United States.