$678.4m
$XX.Xm
16,884
11,954
$XXX.Xm
Fueled by the rise of social media and influencer marketing, the Makeup Artists industry saw a surge in demand for makeup artists who could replicate the latest trends and cater to a more diverse clientele. Consumers increasingly turned to online tutorials and beauty gurus for inspiration, creating a dynamic environment where trends spread rapidly and innovation thrived. The industry endured a significant slowdown in 2020, as COVID-19 resulted in the cancellation of weddings and the shutdown of theatres, film and TV production, significant downstream markets for makeup artists. Nonetheless, the industry has experienced considerable growth from 2021 onward, driven by the resurgence of weddings and other events, which typically command higher fees than everyday makeup applications. Over the past five years, industry revenue has increased at a CAGR of 0.4% to reach $678.4 million, including a rise of 2.5% in 2024 alone. Industry profit has experienced volatility over the past five years, as the heavy presence of nonemployers has caused artists to compete on price.
Industry revenue has grown at a CAGR of 0.4 % over the past five years, to reach an estimated $678.4m in 2024.
Market size is projected to grow over the next five years.
There are no companies that hold a large enough market share in the Makeup Artists in the US industry for IBISWorld to include in this product.
Industry revenue is measured across several distinct product and services lines, including Foundation and face makeup, Eye makeup and Lip products. Foundation and face makeup is the largest segment of the Makeup Artists in the US.
Flawless faces are a top earner
Operators in this industry specialize in applying makeup to individuals for events and occasions.
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NAICS 812112 - Makeup Artists in the US
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The industry has experienced growth driven by the influence of social media trends and a growing emphasis on inclusivity. Social media platforms have exposed consumers to a b...
Learn about an industry's products and services, markets and trends in international trade.
Makeup artists are expanding their skill sets to work effectively with a broader range of skin tones, ethnicities and gender identities. This includes using a more comprehens...
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
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The ability to create engaging social media content showcasing their artistry is becoming crucial for makeup artists to build their brand and attract clients. Makeup artists ...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Advancements like AR/AI virtual try-on experiences and personalized makeup recommendations are changing how clients interact with makeup. Makeup artists must adapt their skil...
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Wage structures and earning potential differ greatly depending on whether a makeup artist works freelance or is employed at a salon or studio. Wage rates for makeup artists v...
Including values and annual change:
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Key data sources in the US include:
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These sources include:
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The market size of the Makeup Artists in the US industry in United States is $678.4m in 2024.
There are 11,954 businesses in the Makeup Artists in the US industry in United States, which has grown at a CAGR of 1.3 % between 2019 and 2024.
The market size of the Makeup Artists in the US industry in United States has been growing at a CAGR of 0.4 % between 2019 and 2024.
Over the next five years, the Makeup Artists in the US industry in United States is expected to grow.
Foundation and face makeup and Eye makeup are part of the Makeup Artists in the US industry.
The level of competition is high and increasing in the Makeup Artists in the US industry in United States.