Identity Theft Protection Services in the US - Market Research Report (2014-2029)
New York, United States
Last Updated: August 2024
NAICS OD4588Revenue
$5.4bn
Past 5-Year Growth
Profit
$XXX.Xm
Employees
16,695
Businesses
4,268
Wages
$X.Xbn
Identity Theft Protection Services in the US industry analysis
Rising consumer spending and pandemic-related scams have driven demand for identity protection services. Despite economic challenges, people are more inclined to spend on discretionary items like these services. The rapid growth of e-commerce and smartphone adoption has accentuated concerns about online data security as breaches become increasingly common. The industry's landscape has shifted dramatically due to technological progression and evolving consumer behavior patterns during the pandemic. Over the past five years, revenue has grown at a CAGR of 5.3% and is expected to reach $5.4 billion in 2024, including a projected 3.3% increase in 2024.
Trends and Insights
- Several high-profile data breaches and growing e-commerce sales have increased demand for industry services. Industry establishments have hiked as new entrants seek to capitalize on the growing consumer demand.
- Credit card theft has slipped due to AI-powered bank monitoring and digital wallets like Apple Pay. These technologies swiftly flag suspicious transactions and securely encrypt payment data.
- The Identity Theft Protection Services relies heavily on technology and clusters in regions with access to skilled software engineers. Companies tend to locate near prestigious universities and other tech firms to attract top talent.
- Companies in the industry compete on brand name, pricing and services offered. Businesses need a good reputation and fair pricing to stand out. Effective differentiation hinges on maintaining a strong brand and offering competitive prices and services.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 5.3 % over the past five years, to reach an estimated $5.4bn in 2024.
Trends and Insights
Consumer spending and pandemic-related scams drive identity protection service demand
- The US economy's recovery from the pandemic and high inflation has increased consumer spending. This economic growth means consumers are more likely to spend on discretionary products and services, including identity protection services.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
High-profile hacks and growing demand will influence industry performance
- High-profile hacking incidents will drive demand for identity theft protection services. Major breaches have affected companies like Facebook, Microsoft, Capital One, Canva and Marriott International. As consumers become more aware of these risks, they seek robust solutions to safeguard their personal information.
Biggest companies in the Identity Theft Protection Services in the US
| Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Nortonlifelock Inc. | 706.1 | 293.2 | 41.5 |
To view the market share and analysis for all 1 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Credit card number protection, Debit card number protection and Social security number protection. Credit card number protection is the largest segment of the Identity Theft Protection Services in the US.
Trends and Insights
The breaches of credit card numbers have slipped with stricter bank monitoring and digital wallets
- Credit card number theft involves unauthorized access and use of someone’s credit card information for fraudulent purchases or transactions. It accounts for about one-third of all identity theft cases, mainly due to the proliferation of online commerce.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- There are no industries to display.
Complementors
- Credit Card Issuing in the US
- Property, Casualty and Direct Insurance in the US
- Credit Bureaus & Rating Agencies in the US
- Security Software Publishing in the US
International industries
- Software Publishing in Canada
- Software Publishing in Australia
- Software Publishing in the UK
- Cyber Security Software Development in the UK
- Software Publishing in Ireland
Table of Contents
About this industry
Industry definition
Companies in this industry primarily provide credit monitoring and alert services and recovery services in the event of identity theft. Companies frequently use monitoring software to track unauthorized credit and other personal information use.
What's included in this industry?
Credit monitoringIdentity theft threat assessmentIdentity theft responseIdentity theft insuranceCompanies
Nortonlifelock Inc.Purchase this report to view all 1 major companies in this industry.
Related Terms
IDENTITY THEFTIDENTITY FRAUDHACKERMOBILE ALERTPOINT-OF-SALE SYSTEMIndustry Code
NAICS 81299 - Identity Theft Protection Services in the US
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Several high-profile data breaches and growing e-commerce sales have increased demand for industry services. Industry establishments have hiked as new entrants seek to capita...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Credit card theft has slipped due to AI-powered bank monitoring and digital wallets like Apple Pay. These technologies swiftly flag suspicious transactions and securely encry...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
The Identity Theft Protection Services relies heavily on technology and clusters in regions with access to skilled software engineers. Companies tend to locate near prestigio...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each state
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each state in 2024
- Number and share of revenue each state accounts for in 2024
- Number and share of wages each state accounts for in 2024
- Number and share of employees in each state in 2024
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Companies in the industry compete on brand name, pricing and services offered. Businesses need a good reputation and fair pricing to stand out. Effective differentiation hing...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Major companies consolidate to satisfy the growing demand for services. Consolidation enables companies to expand business operations and expand market share.
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Nortonlifelock Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
Detailed analysis
- Description and key data for Nortonlifelock Inc., and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
The industry adheres to the Uniform Certificate of Authority Application (UCAA). The UCAA has three applications enabling operators to gain certificates to operate in their u...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Reliance on technology has opened up opportunities for highly skilled employees. Wages have grown as the need for employees with data analysis skills has grown.
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Industry Multiples (2017-2022)
- Industry Tax Structure (2017-2022)
- Income Statement (2017-2022)
- Balance Sheet (2017-2022)
- Liquidity Ratios (2017-2022)
- Coverage Ratios (2017-2022)
- Leverage Ratios (2017-2022)
- Operating Ratios (2017-2022)
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
- US Census Bureau
- US Bureau of Labor Statistics
- US International Trade Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Identity Theft Protection Services in the US industry in United States in 2024?
The market size of the Identity Theft Protection Services in the US industry in United States is $5.4bn in 2024.
How many businesses are there in the Identity Theft Protection Services in the US industry in 2024?
There are 4,268 businesses in the Identity Theft Protection Services in the US industry in United States, which has grown at a CAGR of 7.4 % between 2019 and 2024.
Has the Identity Theft Protection Services in the US industry in United States grown or declined over the past 5 years?
The market size of the Identity Theft Protection Services in the US industry in United States has been growing at a CAGR of 5.3 % between 2019 and 2024.
What is the forecast growth of the Identity Theft Protection Services in the US industry in United States over the next 5 years?
Over the next five years, the Identity Theft Protection Services in the US industry in United States is expected to grow.
What are the biggest companies in the Identity Theft Protection Services in the US market in United States?
The biggest company operating in the Identity Theft Protection Services market in United States is Nortonlifelock Inc.
What does the Identity Theft Protection Services in the US in United States include?
Credit monitoring and Identity theft threat assessment are part of the Identity Theft Protection Services in the US industry.
Which companies have the highest market share in the Identity Theft Protection Services in the US in United States?
The company holding the most market share in United States is Nortonlifelock Inc..
How competitive is the Identity Theft Protection Services in the US industry in United States?
The level of competition is high and increasing in the Identity Theft Protection Services in the US industry in United States.
