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Children's & Infants' Clothing Stores in the US - Market Research Report (2014-2029)

Christian Perdomo Christian Perdomo New York, United States Last Updated: April 2024 NAICS 44813

Revenue

$9.6bn

2024

$9.6bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

65,730

Businesses

17,051

Wages

$X.Xbn

Children's & Infants' Clothing Stores in the US industry analysis

The Children's and Infants' Clothing Stores industry faces a considerable drop — a notable shift from its once robust and steady growth. This downturn reflects changing consumer trends, shifting demographics, the influence of e-commerce and enduring economic variables. Traditional retail, especially mall-based stores, are bearing the brunt of this downturn, with many closings or resorting to sales and discounts to attract buyers. Meanwhile, companies that embraced e-commerce early have managed to maintain a steadier course. Industry revenue has declined at a CAGR of 2.5% over the past five years and is expected to total $9.6 billion in 2024 when revenue will drop by an estimated 0.3%.

Trends and Insights

  • Children's and infants' clothing stores are adapting to sustainable trends. In response to rising environmental consciousness and changing societal norms, these stores have initiated a shift towards organic, sustainable and gender-neutral clothing while also adapting to the e-commerce revolution.
  • Inflation harms girls' clothing sales. Despite its popularity, the girls' clothing segment sees a drop in shopping patterns because of heightened inflationary pressures, which dampen consumers' fiscal flexibility.
  • Children's and infants' clothing stores largely follow the population of the United States. This is similar to most retailing industries because consumers are the primary market.
  • Providing family-friendly discounts heightens internal competition. Children's and infants' clothing stores that price their goods to appeal to the average family will improve their position internally within the market.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has declined at a CAGR of 2.5 % over the past five years, to reach an estimated $9.6bn in 2024.

Trends and Insights

Children's clothing stores adapt to organic, sustainable and gender-neutral trends

  • In response to growing environmental consciousness, children's and infants' clothing stores have been increasingly stocking sustainable and organic clothing, aligning with consumer preferences for eco-friendly products.
  • Additional trends and insights available with purchase
Children's & Infants' Clothing Stores in the US
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Personalized products will boost loyalty and profitability in children's clothing stores

  • As consumers increasingly seek unique and personalized products, children and infants' clothing stores will be compelled to meet this rising demand.

Biggest companies in the Children's & Infants' Clothing Stores in the US

Company
Market Share (%)
2024
Revenue ($m)
2024
Profit ($m)
2024
Profit Margin (%)
2024
Carter’s, Inc.
1,497.1
166.0
11.1
Childrens Place, inc.
1,428.2
0.5
0.0
Ascena Retail Group, Inc.
952.8
-123.9
-13.0

To view the market share and analysis for all 3 top companies in this industry, view purchase options.

Products & Services Segmentation

Children's & Infants' Clothing Stores in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Girls' clothing, Infants' and toddlers' clothing and Boys' clothing. Girls' clothing is the largest segment of the Children's & Infants' Clothing Stores in the US.

Trends and Insights

Heightened inflationary pressures dampen consumers' fiscal flexibility toward girls' clothing

  • This segment generates revenue by selling girls' clothing, including items like dresses, pants and tops. These products are available in a variety of styles, colors and sizes.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Children's and infants' clothing stores include specialized retailers that sell a wide range of infant and children's wear, like dresses, jackets, jumpsuits, sleepwear and more. Supplementary services include basic alterations like hemming, taking in or letting out seams and lengthening or shortening sleeves. Sales from department stores and online-only retailers are excluded from the industry.

What's included in this industry?

Retailing girls' clothingRetailing boys' clothingRetailing infant and toddler clothingRetailing girls, boys and infants' footwear and accessories

Companies

Carter’s, Inc.Childrens Place, inc.Ascena Retail Group, Inc.

Purchase this report to view all 3 major companies in this industry.

Related Terms

BABY BOOMERSTWEENPLAYWEARINFANTTODDLERE-COMMERCE

Industry Code

NAICS 2017

NAICS 44813 - Children's & Infants' Clothing Stores in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Children's and infants' clothing stores are adapting to sustainable trends. In response to rising environmental consciousness and changing societal norms, these stores have i...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Inflation harms girls' clothing sales. Despite its popularity, the girls' clothing segment sees a drop in shopping patterns because of heightened inflationary pressures, whic...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Children's and infants' clothing stores largely follow the population of the United States. This is similar to most retailing industries because consumers are the primary mar...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each state in 2024
  • Number and share of revenue each state accounts for in 2024
  • Number and share of wages each state accounts for in 2024
  • Number and share of employees in each state in 2024

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Providing family-friendly discounts heightens internal competition. Children's and infants' clothing stores that price their goods to appeal to the average family will improv...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Three firms dominate a market portion above 5.0%. Companies like Carter's have established a strong market presence through beneficial marketability and significant capital a...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Carter’s, Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Childrens Place, inc.'s performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Ascena Retail Group, Inc.'s performance by revenue, market share and profit margin from 2018 through 2024

Detailed analysis

  • Description and key data for Carter’s, Inc., and factors influencing its performance in the industry
  • Description and key data for Childrens Place, inc., and factors influencing its performance in the industry
  • Description and key data for Ascena Retail Group, Inc., and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Children's and infants' clothing stores must adhere to common labor and safety regulations. However, they aren't subject to many other specific or significant regulations.

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Stores are improving their online presence. They are doing this through digital marketing strategies, better user experiences, online deals and customer engagement on social ...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2017-2022)
  • Industry Tax Structure (2017-2022)
  • Income Statement (2017-2022)
  • Balance Sheet (2017-2022)
  • Liquidity Ratios (2017-2022)
  • Coverage Ratios (2017-2022)
  • Leverage Ratios  (2017-2022)
  • Operating Ratios (2017-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Children's & Infants' Clothing Stores in the US industry in United States in 2024?

The market size of the Children's & Infants' Clothing Stores in the US industry in United States is $9.6bn in 2024.

How many businesses are there in the Children's & Infants' Clothing Stores in the US industry in 2024?

There are 17,051 businesses in the Children's & Infants' Clothing Stores in the US industry in United States, which has grown at a CAGR of 4.6 % between 2019 and 2024.

Has the Children's & Infants' Clothing Stores in the US industry in United States grown or declined over the past 5 years?

The market size of the Children's & Infants' Clothing Stores in the US industry in United States has been declining at a CAGR of 2.5 % between 2019 and 2024.

What is the forecast growth of the Children's & Infants' Clothing Stores in the US industry in United States over the next 5 years?

Over the next five years, the Children's & Infants' Clothing Stores in the US industry in United States is expected to grow.

What are the biggest companies in the Children's & Infants' Clothing Stores in the US market in United States?

The biggest companies operating in the Children's & Infants' Clothing Stores market in United States are Carter’s, Inc., Childrens Place, inc. and Ascena Retail Group, Inc.

What does the Children's & Infants' Clothing Stores in the US in United States include?

Retailing girls' clothing and Retailing boys' clothing are part of the Children's & Infants' Clothing Stores in the US industry.

Which companies have the highest market share in the Children's & Infants' Clothing Stores in the US in United States?

The company holding the most market share in United States is Carter’s, Inc..

How competitive is the Children's & Infants' Clothing Stores in the US industry in United States?

The level of competition is high and steady in the Children's & Infants' Clothing Stores in the US industry in United States.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • Family Clothing Stores in the US
  • Department Stores in the US
  • Used Goods Stores in the US
  • E-Commerce & Online Auctions in the US
  • Mail Order in the US
  • Handbag, Luggage & Accessory Stores in the US

Complementors

  • There are no industries to display.

International industries

  • Children's & Infants' Clothing Stores in Canada
  • Clothing Retailing in Australia
  • Clothing Retailing in New Zealand
  • Clothing Retailing in the UK
  • Clothing Retailing in Ireland

View all industries in United States

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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