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Billboard & Outdoor Advertising in South Carolina

Author.Name IBISWorld United States Last Updated: April 2025 NAICS SC54185

Billboard & Outdoor Advertising in South Carolina industry analysis

The Billboard & Outdoor Advertising industry in South Carolina is expected to grow an annualized x.x% to $x.x million over the five years to 2025, while the national industry will likely decline at -x.x% during the same period. Industry establishments increased an annualized x.x% to xxx locations. Industry employment has decreased an annualized -x.x% to xxx workers, while industry wages have decreased an annualized -x.x% to $x.x million.

Over the five years to 2030, the industry is expected to decline an annualized -x.x% to $x.x million, while the national industry is expected to decline -x.x%. Industry establishments are forecast to grow x.x% to xxx locations. Industry employment is expected to decrease an annualized -x.x% to xxx workers, while industry wages are forecast to decrease -x% to $x.x million.

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About the Billboard & Outdoor Advertising in South Carolina Market Research Report

What’s Included in the Billboard & Outdoor Advertising in South Carolina Market Research Report

Definition of the Billboard & Outdoor Advertising in South Carolina?

This industry is composed of companies that create and design advertising materials for public display, including printed, painted or electronic displays. Operators may place the displays on billboards, panels, within transit vehicles, shopping malls, retail stores and other display structures or sites.

What’s included in the Billboard & Outdoor Advertising in South Carolina?

The Billboard & Outdoor Advertising in South Carolina includes static billboard advertising, digital billboard advertising, mall display advertising, logo signs advertising, street furniture display advertising and transit advertising. Related terms covered in the Billboard & Outdoor Advertising in South Carolina industry report includes the largest standardized form of outdoor advertising, usually measuring 14 feet by 48 feet, the graphic and message of an advertisement, a measure of the worth and cost of a specific marketing campaign, the number of people that see an advertisement daily, the surface on which an advertisement is placed, the standard billboard size, measuring 12 feet by 24 feet and a written offer or bid to contract goods or services at a specified cost or rate.

Industry Performance of the Billboard & Outdoor Advertising industry in South Carolina

Benchmark the Billboard & Outdoor Advertising in South Carolina industry performance with all SC county and national performance.

Billboard & Outdoor Advertising in South Carolina

#19 in Highest Revenue 1.4% of state's GDP
Revenue (2025)
Annual Growth (2020-25)
Annual Growth (2025-30)

Billboard & Outdoor Advertising in the US


Revenue (2024)
Annual Growth (2019-24)
Annual Growth (2024-29)

For the full list of industry drivers, see report purchase options.

Key Drivers of the Billboard & Outdoor Advertising industry in South Carolina

See how key industry drivers, such as population, new business formation, per capita disposable income, corporate profit, consumer spending and print advertising expenditure are impacting Billboard & Outdoor Advertising in South Carolina

South Carolina Economic Indicators

Population
New Business Formation
Per Capita Disposable Income

View more economic information in SC State Economic profile

US Key External Drivers

Corporate profit
Consumer spending
Print advertising expenditure

For the full list of industry drivers, see report purchase options.

County Data of the Billboard & Outdoor Advertising industry in South Carolina

Access proprietary data on county in the Billboard & Outdoor Advertising in South Carolina, such as Spartanburg County, Charleston County and Horry County. Data includes figures on revenue, establishments, employees and wages by counties.

Key Statistics of the Billboard & Outdoor Advertising industry in South Carolina

Download 18 years of historical data and 5 years of projected performance.

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Top Questions Answered in this Report

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What is the market size of the Billboard & Outdoor Advertising industry in South Carolina in 2025?

The market size of the Billboard & Outdoor Advertising industry in South Carolina is $119.7m in 2025.

How many businesses are there in the Billboard & Outdoor Advertising industry in South Carolina in 2025?

There are 271 businesses in the Billboard & Outdoor Advertising industry in South Carolina, which has been growing at an average annual rate of 4.3% from 2020 to 2025.

Has the Billboard & Outdoor Advertising industry in South Carolina grown or declined over the past 5 years?

The market size of the Billboard & Outdoor Advertising industry in South Carolina has been growing at an average annual rate of 1.7% from 2020 to 2025.

How many employees in the Billboard & Outdoor Advertising industry in South Carolina in 2025?

There are 410 employees in the Billboard & Outdoor Advertising industry in South Carolina, which has been declining at an average annual rate of -4.4% from 2020 to 2025.