£904.6m
£XXX.Xm
5,172
937
£XXX.Xm
Game and toy manufacturers have performed resiliently in recent years in the face of rising import penetration and changing consumer tastes. Successful product developments to maintain interest from children and their parents have supported sales. Nevertheless, intense competition from imports has mitigated the effect of growing domestic demand. Revenue is expected to drop at a compound annual rate of 0.4% over the five years through 2024-25 to reach £904.6 million.
Industry revenue has declined at a CAGR of 0.4 % over the past five years, to reach an estimated £904.6m in 2024.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2025 | Revenue (£m)
2025 |
---|---|---|
Games Workshop Ltd | 395.6 | |
Hornby plc | 15.2 | |
HTI Toys UK Ltd | 12.2 |
To view the market share and analysis for all 5 top companies in this industry, view purchase options.
Industry revenue is measured across several distinct product and services lines, including Traditional toys and games, Electronic toys and games and Professional and arcade games. Traditional toys and games is the largest segment of the Game & Toy Manufacturing in the UK.
There's more interest in quality traditional toys and games
Companies in this industry manufacture games and toys for professional, arcade or personal use. The manufacture of automatic bowling alley equipment, video game consoles and bicycles is excluded from the industry.
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SIC 32.40 - Game & Toy Manufacturing in the UK
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
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Ideal resources power toy makers in the East of England. The region's skilled workforce, access to major markets and a vibrant, innovative environment foster growth for local...
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Innovation is key to driving sales. Manufacturers must constantly update their offerings and adapt to market trends if they want their toys and games to sell well.
Learn about the performance of the top companies in the industry.
Strong competition and limited resources hold companies back. High competition from foreign markets combined with restricted capital expenditure makes it difficult for UK toy...
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Toy manufacturers navigate strict safety regulations. The Toy Safety Regulations 2011 demand the use of safe materials, accurate labelling, appropriate warnings and adherence...
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average profit is inflated by the market leader. Games workshop has a significant influence on the market and its globally popular IP, Warhammer, allows it to maintain massiv...
Including values and annual change:
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Key data sources in the UK include:
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The market size of the Game & Toy Manufacturing in the UK industry in United Kingdom is £904.6m in 2024.
There are 937 businesses in the Game & Toy Manufacturing in the UK industry in United Kingdom, which has grown at a CAGR of 8.1 % between 2019 and 2024.
The market size of the Game & Toy Manufacturing in the UK industry in United Kingdom has been declining at a CAGR of 0.4 % between 2019 and 2024.
Over the next five years, the Game & Toy Manufacturing in the UK industry in United Kingdom is expected to grow.
The biggest companies operating in the Game & Toy Manufacturing market in United Kingdom are Games Workshop Ltd, Hornby plc and HTI Toys UK Ltd
Traditional toys and games and Electronic toys and games are part of the Game & Toy Manufacturing in the UK industry.
The company holding the most market share in United Kingdom is Games Workshop Ltd.
The level of competition is high and steady in the Game & Toy Manufacturing in the UK industry in United Kingdom.