Poultry Meat and Egg Farming in New Zealand - Market Research Report (2013-2028)
Melbourne, Australia
Last Updated: May 2023
ANZSIC A0170NZRevenue
$795.7m
Past 5-Year Growth
Profit
$XX.Xm
Employees
2,344
Businesses
401
Wages
$XX.Xm
Poultry Meat and Egg Farming in New Zealand industry analysis
Operators in the Poultry Meat and Egg Farming industry have faced challenging operating conditions over the past few years, despite strong ongoing demand among New Zealand households for chicken and eggs. Rising health consciousness has led many consumers to replace red meat with leaner sources of protein, which has lifted the chicken's popularity in New Zealand. Yet disruptions to downstream demand have added significant uncertainty, especially as COVID-19 restrictions hampered the hospitality sector's performance, weakening demand for chicken and eggs in New Zealand. Higher prices have offset these trends, allowing egg and poultry producers to drive up revenue per farmgate sale. Overall, industry revenue is expected to grow at an annualised 1.2% over the five years through 2023-24, to $795.7 million. This trend includes an anticipated fall of 1.6% in 2023-24, because of cost-of-living pressures in New Zealand and an expected fall in the domestic price of eggs.Regulatory changes have caused a seismic shift in the industry. The Ministry for Primary Industries (Manatu Ahu Matua) altered the Animal Welfare Act 1999 to update the Animal Welfare (Layer Hens) Code of Welfare in December 2012. This update banned installing new battery cages for laying hens and started phasing out all existing battery cages by 1 January 2023. Conventional cage farming accounted for 10.0% of the layer hen flock in December 2022 (latest data available). This amount represents a decline from 67.1% in 2016, as production increasingly moves away from battery cages and towards colony, barn or free-range production methods. Many egg farmers have invested capital in upgrading farms to adhere to tightening regulations, with many farmers passing on these costs through higher egg prices. These trends have weighed on industrywide profitability despite high prices for eggs and poultry.Poultry consumption is projected to continue rising over the coming years. Cost pressures on farmers are set to ease, which will bolster farmers' ability to boost output, contributing to an increase in poultry consumption and egg production. Strong competition in downstream processing markets is likely to fuel a drop in prices, which will further boost poultry and egg consumption in New Zealand. Lower prices may also hamper industrywide turnover, despite growing consumption. Industry revenue is set to increase at an annualised 1.2% through the end of 2028-29, to $842.7 million.
Trends and Insights
- Regulatory changes have accelerated the decline of conventional caged egg farming in New Zealand. These changes have boosted the popularity of barn-laid and free-range eggs, contributing to higher domestic prices for eggs.
- Free-range eggs are surging in popularity. Growing health and animal welfare concerns are changing demand patterns, which is boosting the number of free-range or barn-produced eggs.
- Most poultry and egg farms are located near population centres. Farmers need to use egg and poultry processors before their products are fit for sale and these processors are typically located in urban areas.
- A high frequency of family-owned farms fragments the market share concentration in the industry. These farms often rely on wholesalers or join cooperatives to compete with larger competitors.
Industry Overview
Market size and recent performance (2013-2028)
Industry revenue has grown at a CAGR of 1.2 % over the past five years, to reach an estimated $795.7m in 2023.
Trends and Insights
Animal welfare concerns provoke a seismic shift in how New Zealand egg farms operate
- In December 2012, the Ministry for Primary Industries (Manatu Ahu Matua) altered the Animal Welfare Act 1999 to update the Animal Welfare (Layer Hens) Code of Welfare. Changes to the code included banning new battery cages for laying hens and phasing out existing battery cages by the end of 2022.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
With battery cages phased out, new entrants are set to specialise in ethical farming practices
- As of 1 January 2023, battery egg farming was phased out in New Zealand under new animal welfare regulations. This shift is set to open up opportunities for new entrants that specialise in ethical farming practices.
Biggest companies in the Poultry Meat and Egg Farming in New Zealand
| Company | Market Share (%)
2024 | Revenue ($m)
2024 |
|---|---|---|
Indus Valley | 107.1 | |
Aviagen New Zealand | 34.9 |
To view the market share and analysis for all 2 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Poultry for meat production, Colony eggs and Barn, free-range and other eggs. Poultry for meat production is the largest segment of the Poultry Meat and Egg Farming in New Zealand.
Trends and Insights
Poultry for meat production suffers from volatile export demand
- Poultry raised for meat production includes chickens, ducks, turkeys and geese. Poultry are typically grown from hatchlings to between five and eight weeks for chickens and ducks, or up to five months for turkeys.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- There are no industries to display.
Complementors
- There are no industries to display.
International industries
- Chicken Egg Production in the US
- Chicken & Turkey Meat Production in the US
- Chicken Egg Production in Canada
- Chicken & Turkey Meat Production in Canada
- Poultry Meat Farming in Australia
Table of Contents
About this industry
Industry definition
Industry operators farm poultry for meat or eggs. Poultry includes chickens, ducks, turkeys and geese.
What's included in this industry?
Poultry for meat productionColony eggsBarn and free-range eggsCompanies
Indus ValleyAviagen New ZealandPurchase this report to view all 2 major companies in this industry.
Related Terms
BROODERBROILERLAYERCAGE SYSTEMCOLONY SYSTEMIndustry Code
ANZSIC 017 - Poultry Meat and Egg Farming in New Zealand
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Regulatory changes have accelerated the decline of conventional caged egg farming in New Zealand. These changes have boosted the popularity of barn-laid and free-range eggs, ...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2013-2022) and forecast (2023-2028)
- Employees, including historical (2013-2022) and forecast (2023-2028)
- Businesses, including historical (2013-2022) and forecast (2023-2028)
- Profit, including historical (2013-2023)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Free-range eggs are surging in popularity. Growing health and animal welfare concerns are changing demand patterns, which is boosting the number of free-range or barn-produce...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2023
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2023
- Major market segmentation in 2023
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Most poultry and egg farms are located near population centres. Farmers need to use egg and poultry processors before their products are fit for sale and these processors are...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2023
Tables
- Number and share of establishments in each region in 2023
- Number and share of revenue each region accounts for in 2023
- Number and share of wages each region accounts for in 2023
- Number and share of employees in each region in 2023
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
A high frequency of family-owned farms fragments the market share concentration in the industry. These farms often rely on wholesalers or join cooperatives to compete with la...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2018-2023
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Higher egg prices have offset the rising cost of feed for key egg producers like Mainland Poultry and Better Eggs. These companies have successfully passed on higher feed cos...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2019 through 2023
- Major companies in the industry, including market share, revenue, profit and profit margin in 2023
- Overview of Indus Valley's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of Aviagen New Zealand's performance by revenue, market share and profit margin from 2017 through 2023
Detailed analysis
- Description and key data for Indus Valley, and factors influencing its performance in the industry
- Description and key data for Aviagen New Zealand, and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
The domestic price of poultry and eggs has surged over recent years. In 2023-24, egg prices are set to fall, while poultry prices are on track to creep upwards. Higher prices...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2013-2028)
- Assistance historical data and forecast (2013-2028)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Poultry and egg farmers have successfully managed rising costs in recent years through higher prices. Profit margins were protected, despite the rising cost of feed, through ...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2013-2028)
- Revenue per Employee (2013-2028)
- Revenue per Enterprise (2013-2028)
- Employees per Establishment (2013-2028)
- Employees per Enterprise (2013-2028)
- Average Wage (2013-2028)
- Wages/Revenue (2013-2028)
- Establishments per Enterprise (2013-2028)
- IVA/Revenue (2013-2028)
- Imports/Demand (2013-2028)
- Exports/Revenue (2013-2028)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2013-2028)
- IVA (2013-2028)
- Establishments (2013-2028)
- Enterprises (2013-2028)
- Employment (2013-2028)
- Exports (2013-2028)
- Imports (2013-2028)
- Wages (2013-2028)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in New Zealand include:
- Statistics New Zealand
- New Zealand Company Register
- Ministry of Business, Innovation & Employment
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Poultry Meat and Egg Farming industry in New Zealand in 2024?
The market size of the Poultry Meat and Egg Farming industry in New Zealand is $795.7m in 2024.
How many businesses are there in the Poultry Meat and Egg Farming in New Zealand industry in 2023?
There are 401 businesses in the Poultry Meat and Egg Farming industry in New Zealand, which has declined at a CAGR of 0.3 % between 2018 and 2023.
Has the Poultry Meat and Egg Farming industry in New Zealand grown or declined over the past 5 years?
The market size of the Poultry Meat and Egg Farming industry in New Zealand has been growing at a CAGR of 1.2 % between 2018 and 2023.
What is the forecast growth of the Poultry Meat and Egg Farming industry in New Zealand over the next 5 years?
Over the next five years, the Poultry Meat and Egg Farming industry in New Zealand is expected to grow.
What are the biggest companies in the Poultry Meat and Egg Farming market in New Zealand?
The biggest companies operating in the Poultry Meat and Egg Farming market in New Zealand are Indus Valley and Aviagen New Zealand
What does the Poultry Meat and Egg Farming in New Zealand include?
Poultry for meat production and Colony eggs are part of the Poultry Meat and Egg Farming industry.
Which companies have the highest market share in the Poultry Meat and Egg Farming in New Zealand?
The company holding the most market share in New Zealand is Indus Valley.
How competitive is the Poultry Meat and Egg Farming industry in New Zealand?
The level of competition is moderate and increasing in the Poultry Meat and Egg Farming industry in New Zealand.
