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Physiotherapy Services in New Zealand - Market Research Report (2013-2028)

Darcy Gannon Darcy Gannon Melbourne, Australia Last Updated: May 2023 ANZSIC Q8533NZ

Revenue

$519.2m

2023-24

$519.2m

Past 5-Year Growth

Profit

$XX.Xm

Employees

3,879

Businesses

1,523

Wages

$XXX.Xm

Physiotherapy Services in New Zealand industry analysis

Demand for physiotherapy services has remained generally robust in recent years despite COVID-19 related disruptions. Sports participation rates and associated sports injuries, including those treated under Accident Compensation Corporation (ACC) claims, fell in response to social distancing measures, subduing the need for physio services. New Zealand's ageing population has supported the need for industry services, as physiotherapists are often involved in treatment programs designed to reduce the risk of falls. Some physios may work with the elderly following a stroke or major surgery, or help those suffering from arthritis. Growing household disposable incomes have improved access to physiotherapy services as associated costs can be significant, especially for injuries requiring long-term treatment. Physiotherapy services revenue is expected to rise at an annualised 2.7% over the five years through 2023-24, to total an estimated $519.2 million.The adoption of new business models like the expansion of franchise networks and multidisciplinary practices has assisted profit margin growth in recent years despite disruptions, with businesses able to achieve efficiencies through economies of scale and scope. Rising rate of private health insurance membership have also assisted physiotherapy operations, due to the increased affordability and access to industry services. Physiotherapy services revenue is anticipated to rise by 0.6% in the current year, assisted by the normalising of trading conditions as following the COVID-19 pandemic. Cost of living pressures sparked by inflationary concerns are still likely to limit spending on physiotherapy services.An ageing population and rising health consciousness are forecast to drive the industry's performance over the next five years, as more New Zealanders take a proactive approach to maintaining their health. Industry revenue is projected to grow at an annualised 1.5% over the five years through 2028-29, to an estimated $558.2 million. Larger practices are likely to continue expansion through franchising and multidisciplinary services, driving industry concentration. Other practices are forecast to offer a broader range of multidisciplinary services in conjunction with traditional diagnosis and treatments. Skilled professional shortages are projected to hamper industry growth, with many practices businesses likely to look overseas to fill worker gaps.

Trends and Insights

  • COVID-19 disruptions caused strife for many physiotherapists. Practices were required to comply with intermittently changing social distancing guidelines, and reduced sporting participation limited the demand for physio services.
  • Increased health consciousness and strong workplace laws have influenced the need for musculoskeletal treatments. Healthier diets and lifestyles coupled with subdued work accidents rate have eased musculoskeletal treatment prevalence.
  • Improvements to telehealth services have made distances for physiotherapists less of an obstacle. However, many patients still prefer in-person treatment over remote services.
  • Alternative allied health treatments like osteopathy and chiropractic services can pose a threat to physio incomes. Affordability, applicability of treatment and customer preference all play a role when a patient selects a clinician.

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Industry Statistics and Trends

Market size and recent performance (2013-2028)

Industry revenue has grown at a CAGR of 2.7 % over the past five years, to reach an estimated $519.2m in 2023.

Trends and Insights

The COVID-19 outbreak hampered physiotherapy attendance

  • Social distancing measures introduced to curb the spread of the COVID-19 pandemic limited physiotherapists abilities to see patients. Group classes were also intermittently restricted.
  • Additional trends and insights available with purchase
Physiotherapy Services in New Zealand
Revenue (2013-2028)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

The expansion of multidisciplinary and franchise models is likely to boost concentration

  • The larger physiotherapy practices are projected to focus on expanding their operations into wider geographic markets. The use of franchising is slanted to assist this growth.

Biggest companies in the Physiotherapy Services in New Zealand

Company
Market Share (%)
2024
Revenue ($short_0)
2024

There are no companies that hold a large enough market share in the Physiotherapy Services in New Zealand industry for IBISWorld to include in this product.

Products & Services Segmentation

Physiotherapy Services in New Zealand
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Musculoskeletal treatments, Sports physiotherapy and Other physiotherapy services. Musculoskeletal treatments is the largest segment of the Physiotherapy Services in New Zealand.

Trends and Insights

Reductions to contributing factors have softened the need for musculoskeletal treatments

  • Musculoskeletal disorders include osteoporosis, arthritis, injuries to the spine and limbs, lower back pain and spinal disorders. They are a leading cause of disability in New Zealand.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Physiotherapy practices assess, diagnose and treat human movement disorders, and help to prevent these issues.

What's included in this industry?

Musculoskeletal treatmentsSports physiotherapyNeurological treatmentsOccupational healthCardiovascular and pulmonary treatmentsWomen's health (pelvic floor)Hand therapy

Companies

Purchase this report to view all major companies in this industry.

Related Terms

PHYSIOTHERAPY ASSISTANTMUSCULOSKELETALNEUROLOGICAL

Industry Code

ANZSIC 2006

ANZSIC 8533 - Physiotherapy Services in New Zealand

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

COVID-19 disruptions caused strife for many physiotherapists. Practices were required to comply with intermittently changing social distancing guidelines, and reduced sportin...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2013-2022) and forecast (2023-2028)
  • Employees, including historical (2013-2022) and forecast (2023-2028)
  • Businesses, including historical (2013-2022) and forecast (2023-2028)
  • Profit, including historical (2013-2023)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Increased health consciousness and strong workplace laws have influenced the need for musculoskeletal treatments. Healthier diets and lifestyles coupled with subdued work acc...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2023
  • Product innovation level

Charts

  • Products & services segmentation in 2023
  • Major market segmentation in 2023

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Improvements to telehealth services have made distances for physiotherapists less of an obstacle. However, many patients still prefer in-person treatment over remote services...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2023

Tables

  • Number and share of establishments in each region in 2023
  • Number and share of revenue each region accounts for in 2023
  • Number and share of wages each region accounts for in 2023
  • Number and share of employees in each region in 2023

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Alternative allied health treatments like osteopathy and chiropractic services can pose a threat to physio incomes. Affordability, applicability of treatment and customer pre...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2018-2023
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

The prevalence of smaller physio providers in the wider industry limits anyone from company from holding above an estimated 5.0% of market share in the current year. As a res...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2019 through 2023
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2023

Detailed analysis

    External Environment

    Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

    Analyst insights

    Physiotherapists need to comply with standards set out by the Physiotherapy Board of New Zealand (PBNZ). Failure to comply with their standards disqualifies a clinician from ...

    In this chapter

    • External Drivers
    • Regulation & Policy
    • Assistance

    Key metrics

    • Regulation & policy level and trend
    • Assistance level and trend

    Charts

    • Regulation & Policy historical data and forecast (2013-2028) 
    • Assistance historical data and forecast (2013-2028) 

    Detailed analysis

    • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
    • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
    • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

    Financial Benchmarks

    View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

    Analyst insights

    Skill shortages have pushed up wage costs for physios. Relatively onerous requirements to become a physiotherapist including a degree (or equivalent) and registration with th...

    In this chapter

    • Cost Structure
    • Financial Ratios
    • Key Ratios

    Key metrics

    • Profit margin, and how it compares to the sector-wide margin
    • Average wages, and how it compares to the sector-wide average wage
    • Largest cost component as a percentage of revenue
    • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

    Charts

    • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
    • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
    • Investment vs. share of economy

    Data tables

    • Cash Flow & Debt Service Ratios (2013-2028)
    • Revenue per Employee (2013-2028)
    • Revenue per Enterprise (2013-2028)
    • Employees per Establishment (2013-2028)
    • Employees per Enterprise (2013-2028)
    • Average Wage (2013-2028)
    • Wages/Revenue (2013-2028)
    • Establishments per Enterprise (2013-2028)
    • IVA/Revenue (2013-2028)
    • Imports/Demand (2013-2028)
    • Exports/Revenue (2013-2028)

    Detailed analysis

    • Trends in the cost component for industry operators and their impact on industry costs and profitability 

    Key Statistics

    Industry Data

    Data Tables

    Including values and annual change:

    • Revenue (2013-2028)
    • IVA (2013-2028)
    • Establishments (2013-2028)
    • Enterprises (2013-2028)
    • Employment (2013-2028)
    • Exports (2013-2028)
    • Imports (2013-2028)
    • Wages (2013-2028)

    Top Questions Answered

    Unlock comprehensive answers and precise data upon purchase. View purchase options.

    What is the market size of the Physiotherapy Services industry in New Zealand in 2024?

    The market size of the Physiotherapy Services industry in New Zealand is $519.2m in 2024.

    How many businesses are there in the Physiotherapy Services in New Zealand industry in 2023?

    There are 1,523 businesses in the Physiotherapy Services industry in New Zealand, which has grown at a CAGR of 1.9 % between 2018 and 2023.

    Has the Physiotherapy Services industry in New Zealand grown or declined over the past 5 years?

    The market size of the Physiotherapy Services industry in New Zealand has been growing at a CAGR of 2.7 % between 2018 and 2023.

    What is the forecast growth of the Physiotherapy Services industry in New Zealand over the next 5 years?

    Over the next five years, the Physiotherapy Services industry in New Zealand is expected to grow.

    What does the Physiotherapy Services in New Zealand include?

    Musculoskeletal treatments and Sports physiotherapy are part of the Physiotherapy Services industry.

    How competitive is the Physiotherapy Services industry in New Zealand?

    The level of competition is high and increasing in the Physiotherapy Services industry in New Zealand.

    Related Industries

    Widen your competitive advantage with related industries

    Competitors

    • Specialist Medical Services in New Zealand
    • Other Health Services in New Zealand

    Complementors

    • Hospitals in New Zealand
    • General Practice Medical Services in New Zealand

    International industries

    • Physical Therapists in the US
    • Physical Therapists in Canada
    • Physiotherapy Services in Australia
    • Allied Health-Care Services in the UK

    View all industries in New Zealand

    Methodology

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    Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

    IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

    What data sources do IBISWorld analysts use?

    Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

    Key data sources in New Zealand include:

    • Statistics New Zealand
    • New Zealand Company Register
    • Ministry of Business, Innovation & Employment

    Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

    These sources include:

    • Industry and trade associations
    • Industry federations or regulators
    • Major industry players annual or quarterly filings

    Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

    How does IBISWorld forecast its data?

    IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

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