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Petroleum Product Wholesaling in New Zealand - Market Research Report (2014-2029)

Anthony Kelly Anthony Kelly Melbourne, Australia Last Updated: March 2024 ANZSIC F3321NZ

Revenue

$9.7bn

2024-25

$9.4bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

1,876

Businesses

114

Wages

$XXX.Xm

Petroleum Product Wholesaling in New Zealand industry analysis

The Petroleum Product Wholesaling industry is dominated by a handful of vertically integrated fuel wholesalers, including Z Energy, BP New Zealand, ExxonMobil New Zealand and Gull Petroleum. These companies operate extensive networks of branded service stations and have the capacity for nationwide distribution. The industry underwent significant restructuring in 2022, with Australia-based Ampol Limited acquiring Z Energy and divesting its ownership of Gull Petroleum as part of the deal.

Trends and Insights

  • The industry has endured weaker fuel sales during COVID-19, as stay-at-home rules suppressed daily commuting and tourism travel. Petroleum product wholesaling rebounded from 2021-22 in response to the oil price hike and the easing of pandemic restrictions.
  • The increase in commercial deliveries to households and businesses has underpinned diesel wholesaling. Diesel sales have been underpinned by solid growth in the primary and secondary industries.
  • The Canterbury region has a high representation of industry enterprises and employment. The skew in the distribution of industry activity towards the Canterbury region reflects that much of the South Island is supplied from import terminals in Christchurch.
  • A handful of large-scale, vertically integrated companies dominate the industry. Under the Fuel Industry Act 2020, the regulation of the industry aims to intensify competitive conditions by allowing retailers to access competitive wholesale prices.

Access hundreds of analysis and data

  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 2.8 % over the past five years, to reach an estimated $9.7bn in 2024.

Trends and Insights

Volatility stemming from wide fluctuations in global oil prices and production

  • The Petroleum Product Wholesaling industry's performance has been heavily influenced by the upward trend in the world price of crude oil through 2023-24 but is still contained by the weaker NZD-USD exchange rate.
  • Additional trends and insights available with purchase
Petroleum Product Wholesaling in New Zealand
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to decline over the next five years.

Trends and Insights

Falling global oil prices and tighter government regulations will drive down wholesale prices and revenue

  • The steady contraction in the world price of crude oil will dampen the industry's revenue performance despite a minor appreciation in the New Zealand dollar.

Biggest companies in the Petroleum Product Wholesaling in New Zealand

Company
Market Share (%)
2024
Revenue ($m)
2024
Z Energy
4,000.0
BP New Zealand
2,500.0
Mobil Oil New Zealand
1,800.0

To view the market share and analysis for all 3 top companies in this industry, view purchase options.

Products & Services Segmentation

Petroleum Product Wholesaling in New Zealand
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Petrol, Diesel and Aviation fuels. Petrol is the largest segment of the Petroleum Product Wholesaling in New Zealand.

Trends and Insights

Increased commercial deliveries to households and businesses boost diesel sales

  • The sale of diesel fuel represents the largest source of industry revenue and has climbed despite the COVID-19 outbreak in response to the increase in consumption for transporting deliveries to households and businesses.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Industry operators wholesale petroleum, diesel oil, LPG, fuel oil, jet fuel and other petroleum products. The industry excludes refining or retailing activities.

What's included in this industry?

PetrolDiesel Aviation fuelsFuel oil, LPG and bitumen

Companies

Z EnergyBP New ZealandMobil Oil New Zealand

Purchase this report to view all 3 major companies in this industry.

Related Terms

LPGCRUDE OILDIESELTERMINAL GATE PRICES (TPG)EV

Industry Code

ANZSIC 2006

ANZSIC 3321 - Petroleum Product Wholesaling in New Zealand

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

The industry has endured weaker fuel sales during COVID-19, as stay-at-home rules suppressed daily commuting and tourism travel. Petroleum product wholesaling rebounded from ...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

The increase in commercial deliveries to households and businesses has underpinned diesel wholesaling. Diesel sales have been underpinned by solid growth in the primary and s...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The Canterbury region has a high representation of industry enterprises and employment. The skew in the distribution of industry activity towards the Canterbury region reflec...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

A handful of large-scale, vertically integrated companies dominate the industry. Under the Fuel Industry Act 2020, the regulation of the industry aims to intensify competitiv...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

A handful of large-scale, vertically integrated wholesalers dominate the industry. These companies have upstream and downstream, from petroleum refining to retail service sta...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Z Energy's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of BP New Zealand's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Mobil Oil New Zealand's performance by revenue, market share and profit margin from 2018 through 2024

Detailed analysis

  • Description and key data for Z Energy, and factors influencing its performance in the industry
  • Description and key data for BP New Zealand, and factors influencing its performance in the industry
  • Description and key data for Mobil Oil New Zealand, and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Trends in the world price of crude oil directly influence the industry's performance. The COVID-19 outbreak dampened crude oil prices and industry sales, while Russia's invas...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

The increased global price of crude oil has pushed up purchase costs for wholesalers. Petroleum products in New Zealand are sourced wholly from imports following the 2022 clo...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Petroleum Product Wholesaling industry in New Zealand in 2024?

The market size of the Petroleum Product Wholesaling industry in New Zealand is $9.7bn in 2024.

How many businesses are there in the Petroleum Product Wholesaling in New Zealand industry in 2024?

There are 114 businesses in the Petroleum Product Wholesaling industry in New Zealand, which has grown at a CAGR of 1.1 % between 2019 and 2024.

Has the Petroleum Product Wholesaling industry in New Zealand grown or declined over the past 5 years?

The market size of the Petroleum Product Wholesaling industry in New Zealand has been growing at a CAGR of 2.8 % between 2019 and 2024.

What is the forecast growth of the Petroleum Product Wholesaling industry in New Zealand over the next 5 years?

Over the next five years, the Petroleum Product Wholesaling industry in New Zealand is expected to decline.

What are the biggest companies in the Petroleum Product Wholesaling market in New Zealand?

The biggest companies operating in the Petroleum Product Wholesaling market in New Zealand are Z Energy, BP New Zealand and Mobil Oil New Zealand

What does the Petroleum Product Wholesaling in New Zealand include?

Petrol and Diesel are part of the Petroleum Product Wholesaling industry.

Which companies have the highest market share in the Petroleum Product Wholesaling in New Zealand?

The company holding the most market share in New Zealand is Z Energy.

How competitive is the Petroleum Product Wholesaling industry in New Zealand?

The level of competition is low and increasing in the Petroleum Product Wholesaling industry in New Zealand.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • There are no industries to display.

Complementors

  • Oil and Gas Extraction in New Zealand
  • Gas Supply in New Zealand
  • Fuel Retailing in New Zealand

International industries

  • Plastics Wholesaling in the US
  • Gasoline & Petroleum Bulk Stations in the US
  • Gasoline & Petroleum Wholesaling in the US
  • Petroleum Product Wholesaling in Australia
  • Fuel Wholesaling in the UK

View all industries in New Zealand

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in New Zealand include:

  • Statistics New Zealand
  • New Zealand Company Register
  • Ministry of Business, Innovation & Employment

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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