$2.4bn
$XXX.Xm
3,680
1,103
$XXX.Xm
Liquor retailers have faced volatile trading conditions over recent years. Consumer demand for more expensive premium spirits, craft beers and high-quality wines is growing, even though overall per capita alcohol consumption has declined marginally over the past five years as health consciousness has risen. Although alcohol consumption has dropped, alcohol prices have increased at a faster rate, enabling some businesses to boost their sales. Overall, revenue is expected to have inched upwards at an annualised 0.1% over the five years through 2024-25, to $2.4 billion. This includes an anticipated dip of 0.7% in 2024-2025.
Industry revenue has grown at a CAGR of 0.1 % over the past five years, to reach an estimated $2.4bn in 2024.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2025 | Revenue ($m)
2025 |
---|---|---|
Tasman Liquor | 300.6 | |
Liquorland | 166.2 |
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Industry revenue is measured across several distinct product and services lines, including Beer, Wine and Spirits. Beer is the largest segment of the Liquor Retailing in New Zealand.
Beer is falling out of favour
Firms in this industry primarily retail beer, wine or spirits in packaged form for consumption off the premises only. The industry includes the online sales of bricks-and-mortar retailers, but excludes pure-play online operators.
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ANZSIC 4123 - Liquor Retailing in New Zealand
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Sales of premium products like craft beer and spirits are rising. This is supporting liquor retailers’ revenue and profitability amid lower per capita alcohol consumption.
Learn about an industry's products and services, markets and trends in international trade.
Wine sales have declined over the five years through 2024-25. Rising health consciousness is shifting demand towards options with lower alcohol contents, like cider and alcoh...
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Auckland accounts for the largest share of liquor retailers. Auckland is the most populous region in the country and has higher-than-average incomes, which drives liquor sale...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
The industry’s market share concentration is increasing. Larger retailers’ lower prices and higher funding are allowing them to expand at a faster rate than smaller players.
Learn about the performance of the top companies in the industry.
Acquisitions are allowing the larger liquor retail businesses to expand. In October 2015, Foodstuffs Liquor acquired The Mill chain of liquor stores. In June 2020, Tasman and...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
The Sale and Supply of Alcohol Act 2012 is the major legislation regulating liquor retailers. Under the act, liquor retailers can only trade between 7:00 am and 11:00 pm.
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Profitability has jumped over the past five years. Sales of higher-priced, premium beers and spirits are growing, supporting this rise.
Including values and annual change:
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Key data sources in New Zealand include:
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The market size of the Liquor Retailing industry in New Zealand is $2.4bn in 2024.
There are 1,103 businesses in the Liquor Retailing industry in New Zealand, which has grown at a CAGR of 2.9 % between 2019 and 2024.
The market size of the Liquor Retailing industry in New Zealand has been growing at a CAGR of 0.1 % between 2019 and 2024.
Over the next five years, the Liquor Retailing industry in New Zealand is expected to grow.
The biggest companies operating in the Liquor Retailing market in New Zealand are Tasman Liquor and Liquorland
Beer and Wine are part of the Liquor Retailing industry.
The company holding the most market share in New Zealand is Tasman Liquor.
The level of competition is moderate and increasing in the Liquor Retailing industry in New Zealand.