$398.6m
$XX.Xm
1,311
35
$XX.Xm
Biscuit manufacturers have faced challenging operating conditions in recent years. Industry revenue is expected to have declined at an annualised 4.1% over the five years through 2024-25, to $398.6 million. This includes stagnant growth in 2024-25 whereby revenue is anticipated to remain unchanged. The industry is adapting to shifting market dynamics driven by evolving consumer preferences and pandemic impacts. Manufacturers turning to direct sourcing over traditional wholesaler channels is transforming supply chains, while private-label brands are intensifying competition within supermarket sales. The pandemic has also triggered a lasting pivot away from supplying the hospitality sector, realigning the industry landscape.
Industry revenue has declined at a CAGR of 4.1 % over the past five years, to reach an estimated $398.6m in 2024.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2025 | Revenue ($m)
2025 |
---|---|---|
Griffin's Foods | 245.6 |
To view the market share and analysis for all 1 top companies in this industry, view purchase options.
Industry revenue is measured across several distinct product and services lines, including Sweet biscuits, Crackers and crispbreads and Chocolate biscuits. Sweet biscuits is the largest segment of the Biscuit Manufacturing in New Zealand.
A growing preference for healthy snacks is expanding demand for crackers and crispbreads
Industry manufacturers produce biscuits in factories. Players also produce biscuit dough, ice cream cones and rusk. Companies that manufacture biscuits and sell directly to consumers from the same premises are excluded from the industry.
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ANZSIC 1173 - Biscuit Manufacturing in New Zealand
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
The industry is confronting significant import competition, particularly from Australia, which caters to a sizable share of domestic demand. This challenge, alongside rising ...
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Despite health concerns, sweet biscuits have maintained their share of industry revenue due to brand loyalty and innovative products. Their enduring appeal is bolstered by th...
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Over 75% of biscuit manufacturers are clustered in Auckland and Canterbury because of their high populations and superior logistics. Canterbury's robust agricultural sector e...
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The industry mainly competes based on price and quality. Rising health consciousness is encouraging consumers to pay premiums for high-quality, healthy biscuit products.
Learn about the performance of the top companies in the industry.
Universal Robina Corporation's 2014 acquisition of Griffin's Foods aimed to capitalise on the Asia-Pacific market. However, Griffin's Foods was sold to the Intersnack Group i...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
As health awareness grows, manufacturers are shifting towards healthier, low-sugar, low-fat options. Robust disposable incomes are driving demand for premium biscuits, but un...
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Rising import penetration and the expansion of inexpensive private-label biscuit ranges have squeezed manufacturers' profit margins. This persistent competition, which has re...
Including values and annual change:
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Key data sources in New Zealand include:
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The market size of the Biscuit Manufacturing industry in New Zealand is $398.6m in 2024.
There are 35 businesses in the Biscuit Manufacturing industry in New Zealand, which has grown at a CAGR of 3.1 % between 2019 and 2024.
The market size of the Biscuit Manufacturing industry in New Zealand has been declining at a CAGR of 4.1 % between 2019 and 2024.
Over the next five years, the Biscuit Manufacturing industry in New Zealand is expected to grow.
The biggest company operating in the Biscuit Manufacturing market in New Zealand is Griffin's Foods
Crackers and crispbreads and Sweet biscuits are part of the Biscuit Manufacturing industry.
The company holding the most market share in New Zealand is Griffin's Foods.
The level of competition is high and increasing in the Biscuit Manufacturing industry in New Zealand.