Market size and recent performance (2009-2024)
Industry revenue has declined at a CAGR of -6.5% over the past five years, to reach an estimated $28.7bn in 2019.
Trends and Insights
- As demand for many industry services has waned, the number of industry enterprises has declined
- Additional trends and insights available with purchase
Biggest companies in the Advertising, Public Relations & Related Services in Mexico
| Company
2019 | Market Share (%)
2019 | Revenue ($m)
2019 | Profit ($m)
2019 | Profit Margin (%)
2019 |
|---|---|---|---|---|
Omnicom Group Inc. | ||||
WPP PLC | ||||
The Interpublic Group of Companies Inc. |
To view the market share and analysis for all 4 top companies in this industry, view purchase options.
Products & Services Segmentation
Industry revenue is measured across several distinct product and services lines, including General advertising services, Public relations services and Media buying services. General advertising services is the largest segment of the Advertising, Public Relations & Related Services in Mexico.
Trends and Insights
• The Advertising, Public Relations and Related Services industry in Mexico's largest segment is general advertising services, which is expected to account for 55.8% of industry revenue in 2019.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
The Advertising, Public Relations and Related Services industry in Mexico is engaged in the creation of advertising campaigns, the design and implementation of public relations campaigns, buying time or advertising space in the media, media representation, direct mail advertising campaign services, distribution of advertising and other advertising services. The industry offers these services to a variety of businesses, such as telecommunications companies, financial services, healthcare and travel agencies. Over the five years to 2019, the Mexican economy has grown significantly. Gross domestic product (GDP) has increased an annualized 2.5% during the current period, benefiting consumers and businesses. For instance, the average annual wage has increased an annualized 4.1%, bolstering consumer spending. However, during the five-year period to 2019, demand for nearly all of the industry's services has declined, with the exception of traditional advertising services and outdoor advertising services. This is primarily a result of shifting business needs which have negatively affected the industry. As a result, over the five years to 2019, industry revenue is expected to decrease at an annualized rate of 6.5% to MXN $28.7 billion. However, industry revenue is expected to rebound in 2019, rising at an anticipated 2.0%, as Mexico's GDP increases and aggregate private investment increase significantly.
What's included in this industry?
Creating advertising campaignsDisseminating advertising campaigns through available mediums, such as TV, periodicals and digitalPublic relationsLobbyingConsultingMedia buying servicesGeneral advertising servicesPublic relations servicesMedia buying servicesMedia representative servicesOutdoor advertisingAdvertising material distributionOther services related to advertisingCompanies
Omnicom Group Inc.WPP PLCThe Interpublic Group of Companies Inc.Purchase this report to view all 4 major companies in this industry.
Related Terms
BELOW-THE-LINEDIGITAL AGENCYNEW MEDIATRADITIONAL MEDIAVIRAL MARKETINGIndustry Code
NAICS 54181MX - Advertising, Public Relations & Related Services in Mexico
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
GDP of Mexico. The gross domestic product (GDP) of Mexico measures the total value of goods and services produced in the economy. GDP is an indicator of how the economy is doi...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2009-2018) and forecast (2019-2024)
- Employees, including historical (2009-2018) and forecast (2019-2024)
- Businesses, including historical (2009-2018) and forecast (2019-2024)
- Profit, including historical (2009-2019)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
• The Advertising, Public Relations and Related Services industry in Mexico's largest segment is general advertising services, which is expected to account for 55.8% of i...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2019
- Product innovation level
Charts
- Products & services segmentation in 2019
- Major market segmentation in 2019
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
The distribution of the Advertising, Public Relations and Related Services industry in Mexico's locations falls broadly in line with the distribution of the country's populati...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2019
Tables
- Number and share of establishments in each region in 2019
- Number and share of revenue each region accounts for in 2019
- Number and share of wages each region accounts for in 2019
- Number and share of employees in each region in 2019
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Having an effective performance monitoring system. It is essential that a company can show its clients the results of their spending and the direct result the company's campai...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2014-2019
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Omnicom Group Inc. (Omnicom) is a global provider of marketing, advertising and corporate communication services. The company was founded in 1986 and is currently headquartere...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2015 through 2019
- Major companies in the industry, including market share, revenue, profit and profit margin in 2019
- Overview of Omnicom Group Inc.'s performance by revenue, market share and profit margin from 2013 through 2019
- Overview of WPP PLC's performance by revenue, market share and profit margin from 2013 through 2019
- Overview of The Interpublic Group of Companies Inc.'s performance by revenue, market share and profit margin from 2013 through 2019
- Overview of revenue, market share and profit margin trend for one additional company
Detailed analysis
- Description and key data for Omnicom Group Inc., and factors influencing its performance in the industry
- Description and key data for WPP PLC, and factors influencing its performance in the industry
- Description and key data for The Interpublic Group of Companies Inc., and factors influencing its performance in the industry
- Description, key data and performance trends for one additional company
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
The Advertising, Public Relations and Related Services industry in Mexico is subject to moderate levels of regulation. Overall, the legal regulations surrounding the industry ...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
Detailed analysis
- Demographic and macroeconomic factors influencing the industry
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2009-2024)
- IVA (2009-2024)
- Establishments (2009-2024)
- Enterprises (2009-2024)
- Employment (2009-2024)
- Exports (2009-2024)
- Imports (2009-2024)
- Wages (2009-2024)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the estimated market size of the Advertising, Public Relations & Related Services industry in Mexico in 2019?
The market size of the Advertising, Public Relations & Related Services industry in Mexico is $28.7bn in 2019.
How many businesses are there in the Advertising, Public Relations & Related Services in Mexico industry in 2019?
There are 6,305 businesses in the Advertising, Public Relations & Related Services industry in Mexico, which has declined at a CAGR of -2.7% between 2014 and 2019.
Has the Advertising, Public Relations & Related Services industry in Mexico grown or declined over the past 5 years?
The market size of the Advertising, Public Relations & Related Services industry in Mexico has been at a CAGR of -6.5% between 2014 and 2019.
What is the forecast growth of the Advertising, Public Relations & Related Services industry in Mexico over the next 5 years?
The Advertising, Public Relations & Related Services in Mexico market is forecast to over the five years from 2019 to 2024
What are the biggest companies in the Advertising, Public Relations & Related Services market in Mexico?
The biggest companies operating in the Advertising, Public Relations & Related Services market in Mexico are Omnicom Group Inc., WPP PLC and The Interpublic Group of Companies Inc.
What does the Advertising, Public Relations & Related Services in Mexico include?
Creating advertising campaigns and Disseminating advertising campaigns through available mediums, such as TV, periodicals and digital are part of the Advertising, Public Relations & Related Services industry.
Which companies have the highest market share in the Advertising, Public Relations & Related Services in Mexico?
The company holding the most market share in Mexico is Omnicom Group Inc..
How many people are/were employed in the Advertising, Public Relations & Related Services in Mexico in 2019?
There are 87,492 employed in the Advertising, Public Relations & Related Services industry in Mexico 2019.
Widen your competitive advantage with related industries
Related Domestic Industries
- The industry produces and distributes publications.
Methodology
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Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
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- Industry and trade associations
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