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Wireless Telecommunications Carriers in Ireland - Market Research Report (2014-2029)

Jacob Lang Jacob Lang London, United Kingdom Last Updated: June 2024 SIC J61.200IE

Revenue

€2.0bn

2024

€2.0bn

Past 5-Year Growth

Profit

€XX.Xbn

Employees

3,338

Businesses

159

Wages

€XXX.Xm

Wireless Telecommunications Carriers in Ireland industry analysis

The number of mobile subscriptions, disposable income levels and business sentiment are the key drivers of wireless telecommunications carriers' revenue. While three companies dominate the industry (Vodafone, Three and Eircom), intense regulation from ComReg has led to pro-consumer price-setting mechanisms, acting to constrain revenue. Wireless telecoms carriers benefit from the growing penetration of internet services and internet-enabled devices, which require wireless telecommunications services. Wireless technology usage has become more prominent in consumer lifestyles and business operations, with these services becoming necessities rather than luxuries.

Trends and Insights

  • People become ever more connected. They’re spending more and more time on their phones and using them for an increasing number of things, continually pushing up mobile data usage, with wireless telecoms carriers’ revenue following suit.
  • Voice and bundled services stay on top. They make up more than two-thirds of wireless telecoms carriers’ revenue and only look to keep growing, despite VoIP calls drawing away some demand.
  • Populous areas offer higher sales. It goes without saying that more people means more sales for wireless telecoms providers – that’s why they tend towards the more populated regions.
  • Little service differentiation means pricing is key. Customers seek out the best value for money and are easily able to switch between providers if they want a better deal.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 1.7 % over the past five years, to reach an estimated €2.0bn in 2024.

Trends and Insights

Mobile data usage soars as people spend more and more time on their phones

  • According to ComReg, total mobile data volumes have soared by 18% over 2023.
  • Additional trends and insights available with purchase
Wireless Telecommunications Carriers in Ireland
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

5G drives the industry forward

  • 5G networks could potentially support transmission speeds of 15 gigabits or more per second, enabling the networks to be used in a variety of exciting new ways.

Biggest companies in the Wireless Telecommunications Carriers in Ireland

Company
Market Share (%)
2024
Revenue (€m)
2024
Three Ireland (Hutchison) Ltd
634.5
Vodafone Ireland Ltd
612.8
Eircom Holdings (Ireland) Ltd
291.4

To view the market share and analysis for all 3 top companies in this industry, view purchase options.

Products & Services Segmentation

Wireless Telecommunications Carriers in Ireland
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Data services, Voice and bundled services and Wholesale. Data services is the largest segment of the Wireless Telecommunications Carriers in Ireland.

Trends and Insights

Mobile voice traffic tumbles

  • An increasing number of people are making calls using their mobile data or Wi-Fi, which is drawing some revenue away from voice services.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Participants in this industry operate, maintain and provide access to facilities for the transmission of voice, data, text, sound and video using a wireless telecommunications infrastructure. Businesses in this industry also provide internet access through wireless infrastructure. The industry does not include telecommunications resellers.

What's included in this industry?

Data servicesProviding wireless data servicesVoice and bundled servicesWholesaleText services

Companies

Three Ireland (Hutchison) LtdVodafone Ireland LtdEircom Holdings (Ireland) Ltd

Purchase this report to view all 3 major companies in this industry.

Related Terms

MOBILE NETWORK OPERATOR (MNO)MOBILE VIRTUAL NETWORK OPERATOR (MVNO)AVERAGE REVENUE PER USER (ARPU)

Industry Code

SIC 2007

SIC 61.20 - Wireless Telecommunications Carriers in Ireland

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

People become ever more connected. They’re spending more and more time on their phones and using them for an increasing number of things, continually pushing up mobile data u...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Voice and bundled services stay on top. They make up more than two-thirds of wireless telecoms carriers’ revenue and only look to keep growing, despite VoIP calls drawing awa...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Populous areas offer higher sales. It goes without saying that more people means more sales for wireless telecoms providers – that’s why they tend towards the more populated ...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Little service differentiation means pricing is key. Customers seek out the best value for money and are easily able to switch between providers if they want a better deal.

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Three’s 5G offerings help it stay on top. The company’s 5G services cover approximately 85% of Ireland and it’s been named the country’s best 5G network, drawing customers in...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Three Ireland (Hutchison) Ltd's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Vodafone Ireland Ltd's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Eircom Holdings (Ireland) Ltd's performance by revenue, market share and profit margin from 2018 through 2024

Detailed analysis

  • Description and key data for Three Ireland (Hutchison) Ltd, and factors influencing its performance in the industry
  • Description and key data for Vodafone Ireland Ltd, and factors influencing its performance in the industry
  • Description and key data for Eircom Holdings (Ireland) Ltd, and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Government support props up the 5G rollout. The Digital Connectivity Strategy for Ireland offers both direct and indirect support to expand 5G to the whole of Ireland by 2030...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Profit stays strong in the face of high investment. Wireless carriers have been pouring money into expanding their networks to facilitate the 5G rollout, but growing demand m...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Wireless Telecommunications Carriers industry in Ireland in 2024?

The market size of the Wireless Telecommunications Carriers industry in Ireland is €2.0bn in 2024.

How many businesses are there in the Wireless Telecommunications Carriers in Ireland industry in 2024?

There are 159 businesses in the Wireless Telecommunications Carriers industry in Ireland, which has grown at a CAGR of 0.8 % between 2019 and 2024.

Has the Wireless Telecommunications Carriers industry in Ireland grown or declined over the past 5 years?

The market size of the Wireless Telecommunications Carriers industry in Ireland has been growing at a CAGR of 1.7 % between 2019 and 2024.

What is the forecast growth of the Wireless Telecommunications Carriers industry in Ireland over the next 5 years?

Over the next five years, the Wireless Telecommunications Carriers industry in Ireland is expected to grow.

What are the biggest companies in the Wireless Telecommunications Carriers market in Ireland?

The biggest companies operating in the Wireless Telecommunications Carriers market in Ireland are Three Ireland (Hutchison) Ltd, Vodafone Ireland Ltd and Eircom Holdings (Ireland) Ltd

What does the Wireless Telecommunications Carriers in Ireland include?

Data services and Providing wireless data services are part of the Wireless Telecommunications Carriers industry.

Which companies have the highest market share in the Wireless Telecommunications Carriers in Ireland?

The company holding the most market share in Ireland is Three Ireland (Hutchison) Ltd.

How competitive is the Wireless Telecommunications Carriers industry in Ireland?

The level of competition is high and increasing in the Wireless Telecommunications Carriers industry in Ireland.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • Wired Telecommunications Carriers in Ireland

Complementors

  • Mobile Telephone Retailers in Ireland
  • Satellite Telecommunications Activities in Ireland
  • Telecommunications Resellers in Ireland

International industries

  • Global Wireless Telecommunications Carriers
  • Wireless Telecommunications Carriers in the US
  • VoIP in the US
  • Wireless Telecommunications Carriers in Canada
  • Wireless Telecommunications Carriers in Australia

View all industries in Ireland

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Ireland include:

  • Central Statistics Office
  • Department of Enterprise, Trade and Employment
  • Irish Tax & Customs

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.