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Market Research & Public Opinion Polling in Hungary - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)

HU-M732 March 2024 Factsheet

Revenue

€296.3m

2019-2024 0.7 %
2024-2029 X.X %

Employees

3,341

2019-2024 10.7 %
2024-2029 X.X %

Businesses

1,939

2019-2024 1.1 %
2024-2029 X.X %

Wages

€XX.Xm

2019-2024 X.X %
2024-2029 X.X %

Market Research & Public Opinion Polling in Hungary market size outlook

Total value and annual change from from 2014-2029. Includes 5-year outlook.

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About Factsheets

Industry Statistics and Rankings

How does this industry perform in Hungary compared to Europe?

Country Benchmarking

Industry Data Hungary

Ranking are out of 37 European countries for which IBISWorld provides country-level factsheets.

Revenue
#14 In Europe
Business
#8 In Europe
Employees
#14 In Europe
Wages
#22 In Europe

View industry report for Europe

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients.

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Enterprises
Number of businesses in 2024

Biggest companies in the Market Research & Public Opinion Polling in Hungary

Company
Market Share (%)
2024
Revenue (€m)
2024
Profit (€m)
2024
Profit Margin (%)
2024

There are no companies that hold a large enough market share in the Market Research & Public Opinion Polling in Hungary industry for IBISWorld to include in this product.

Top Questions Answered in this Report

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What is the market size of the Market Research & Public Opinion Polling industry in Hungary in 2024?

The market size of the Market Research & Public Opinion Polling industry in Hungary is €296.3m in 2024.

How many businesses are there in the Market Research & Public Opinion Polling in Hungary industry in 2024?

There are 1,939 businesses in the Market Research & Public Opinion Polling industry in Hungary, which has grown at a CAGR of 1.1 % between 2019 and 2024.

Has the Market Research & Public Opinion Polling industry in Hungary grown or declined over the past 5 years?

The market size of the Market Research & Public Opinion Polling industry in Hungary has been growing at a CAGR of 0.7 % between 2019 and 2024.

What is the forecast growth of the Market Research & Public Opinion Polling industry in Hungary over the next 5 years?

Over the next five years, the Market Research & Public Opinion Polling industry in Hungary is expected to grow.

What does the Market Research & Public Opinion Polling in Hungary include?

Consumer research and Media and coverage measurement research are part of the Market Research & Public Opinion Polling industry.

How competitive is the Market Research & Public Opinion Polling industry in Hungary?

The level of competition is high and steady in the Market Research & Public Opinion Polling industry in Hungary.

Related Industries

This industry is covered in 37 countries

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Table of Contents

About this industry

Industry definition

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing better. The industry also includes public opinion polling on political, economic and social issues. The primary users of market research are businesses, the media and political figures and parties. Targets include potential customers, actual customers, voters and other companies and organisations.

Related Terms

MEDIA MEASUREMENT RESEARCHPUBLIC OPINION POLLINGBUSINESS-TO-BUSINESS RESEARCH

What's included in this industry?

Consumer research Media and coverage measurement research Public opinion and election polling Business-to-business research

Companies

Industry Code

ISIC 2006

732 - Market research and public opinion polling in Hungary

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Performance

Revenue Highlights

Trends
  • Revenue
  • 2024 Revenue Growth
  • Revenue Volatility

Employment Highlights

Trends
  • Employees
  • Employees per Business
  • Revenue per Employee

Business Highlights

Trends
  • Businesses
  • Employees per Business
  • Revenue per Business

Profit Highlights

Trends
  • Total Profit
  • Profit Margin
  • Profit per Business

Current Performance

Charts
  • Revenue
  • Employees
  • Business
  • Profit
Analysis

What's driving current industry performance in the Market Research & Public Opinion Polling in Hungary industry?


Outlook

Analysis

What's driving the Market Research & Public Opinion Polling in Hungary industry outlook?


Volatility

Analysis

What influences volatility in the Market Research & Public Opinion Polling in Hungary industry?

Charts
  • Industry Volatility vs. Revenue Growth Matrix

Life Cycle

Analysis

What determines the industry life cycle stage in the Market Research & Public Opinion Polling in Hungary industry?

Charts
  • Industry Life Cycle Matrix

Products and Markets

Highlights

Trends
  • Largest Market
  • Product Innovation

Key Takeaways

Digitalisation opens up new ways of researching consumers. The advent of automated data collection and online research tools has facilitated a shift away from some of the traditional and more invasive forms of market research, like telephone surveys.

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Products and Services

Charts
  • Products and Services Segmentation
Analysis

How are the Market Research & Public Opinion Polling in Hungary industry's products and services performing?

Analysis

What are innovations in the Market Research & Public Opinion Polling in Hungary industry's products and services?


Major Markets

Charts
  • Major Market Segmentation
Analysis

What influences demand in the Market Research & Public Opinion Polling in Hungary industry?


International Trade

Highlights

  • Total Imports into Hungary
  • Total Exports into Hungary
Heat maps
  • Industry Concentration of Imports by Country
  • Industry Concentration of Exports by Country
Data Tables

Value and annual change (%) included

  • Number of Imports and Exports by European Country (2024)

Competitive Forces

Highlights

Trends
  • Concentration
  • Competition
  • Barriers to Entry
  • Substitutes
  • Buyer Power
  • Supplier Power

Key Takeaways

The scope for smaller companies to operate lowers concentration. By specialising in a particular area of market research like health, IT or political analysis, smaller companies have been able to distinguish themselves from their competitors and perform well.

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Supply Chain

Charts

Buyer and supply industries

Geographic Breakdown

Business Locations

Heat maps
  • Share of Total Industry Establishments by Region (2024)
Data Tables
  • Number of Establishments by Region (2024)
Charts
  • Share of Establishments vs. Population of Each Region
Analysis

What regions are businesses in the Market Research & Public Opinion Polling in Hungary located?

Companies

Data Tables

Top 0 companies by market share:

  • Market share (2024)
  • Revenue (2024)
  • Profit (2024)
  • Profit margin (2024)

External Environment

Highlights

Trends
  • Regulation & Policy
  • Assistance

Key Takeaways

The 2018 GDPR is the main regulation to impact the industry. It mandates explicit user consent, protecting personal data in EU operations.

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External Drivers

Analysis

What demographic and macroeconomic factors impact the Market Research & Public Opinion Polling in Hungary industry?

Financial Benchmarks

Highlights

Trends
  • Profit Margin
  • Average Wage
  • Largest Cost

Key Takeaways

External competition induces intense price competition. The industry has faced greater external competition from businesses with their own market research and analysis teams, including management consultants, advertising agencies and technology specialists, restricting prices and profit.

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Cost Structure

Charts
  • Share of Economy vs. Investment Matrix
  • Industry Cost Structure Benchmarks:
    • Marketing
    • Depreciation
    • Profit
    • Purchases
    • Wages
    • Rent
    • Utilities
    • Other
Analysis

What trends impact cost in the Market Research & Public Opinion Polling in Hungary industry?


Key Ratios

Data tables
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)
  • Revenue per Employee (2014-2029)
  • Wages/Revenue (2014-2029)
  • Employees per Establishment (2014-2029)
  • Average Wage (2014-2029)

Country Benchmarks

European Leaders & Laggards

Data Tables

Top and boottom five countries listed for each:

  • Revenue Growth (2024)
  • Business Growth (2024)
  • Job Growth (2024)

European Country Performance

Data Tables

Rankings available for 37 countries. Statistics ranked include:

  • IVA/Revenue (2024)
  • Imports/Demand (2024)
  • Exports/Revenue (2024)
  • Revenue per Employee (2024)
  • Wages/Revenue (2024)
  • Employees per Establishment (2024)
  • Average Wage (2024)

Structural Comparison

Data Tables

Trends in 37 countries benchmarked against trends in Europe

  • Concentration
  • Competition
  • Barriers to Entry
  • Buyer Power
  • Supplier Power
  • Volatility
  • Capital Intensity
  • Innovation
  • Life Cycle

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Methodology

Where does IBISWorld source its data?

IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights. 

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.

To learn more about specific data sources used by IBISWorld's analysts globally, including how industry data forecasts are produced, visit our Help Center.