Market size and recent performance (2013-2028)
Industry revenue has declined at a CAGR of -6.5% over the past five years, to reach an estimated €954,7Mio. in 2023.
Trends and Insights
- Die Verlagerung des Zeitungsgeschäfts vom Print- in den digitalen Bereich stellt die Branche vor Herausforderungen. Lediglich bei den regionalen Tageszeitungen und Boulevardzeitungen dürfte die Nachfrage nach gedruckten Ausgaben etwas stabiler bleiben.
- Additional trends and insights available with purchase
Biggest companies in the Zeitungsdruck
| Company
2023 | Market Share (%)
2023 | Revenue ($m)
2023 | Profit ($m)
2023 | Profit Margin (%)
2023 |
|---|---|---|---|---|
Axel Springer SE | ||||
Südwestdeutsche Medienholding GmbH | ||||
Frankfurter Societät GmbH |
To view the market share and analysis for all 5 top companies in this industry, view purchase options.
Products & Services Segmentation
Industry revenue is measured across several distinct product and services lines, including Lokale und regionale Abonnementzeitungen, Überregionale Abonnementzeitungen and Kaufzeitungen. Lokale und regionale Abonnementzeitungen is the largest segment of the Zeitungsdruck.
Trends and Insights
<LI>Die große Menge an lokalen und regionalen Abonnementzeitungen macht diese Produktgruppe zu der umsatzstärksten der Branche.</LI><LI>Regionale Zeitungen beschäftigen sich mit nationalen und internationalen Themen, legen ihren Fokus aber auf regionale Nachrichten aus Politik, Wirtschaft, Kultur und Sport.</LI><LI>Da diese Zeitungen keinen allzu großen Verbreitungsraum haben, werden sie häufig nur an einem Produktionsstandort gedruckt, verpackt und anschließend an die Abonnenten ausgeliefert.</LI><LI>Lokal- und Regionalzeitungen verfügen über eine sehr treue Leserschaft, die ihre Tageszeitung meistens über ein Abonnement beziehen.
- Die starke Kundenbindung trägt dazu bei, dass die Auflagenzahlen regionaler Zeitungen stabiler als bei bundesweiten Publikationen sind.</LI>
- More insights available in the full report
Table of Contents
About this industry
Industry definition
In dieser Branche werden Zeitungen sowie andere Druckschriften, die mindestens viermal pro Woche erscheinen, gedruckt. Im Gegensatz zu anderen Druckbereichen, in denen der Digitaldruck auf dem Vormarsch ist, wird beim Zeitungsdruck nach wie vor hauptsächlich das indirekte Flachdruckverfahren des Offsetdrucks verwendet. Bereits seit einigen Jahren geht die Nachfrage nach gedruckten Zeitungen aufgrund der fortschreitenden Digitalisierung und des dadurch veränderten Verhaltens der Verbraucher sowie der Verlage kontinuierlich zurück. Dieser Trend wurde 2020 durch die Maßnahmen zur Eindämmung der Coronavirus-Pandemie zusätzlich verstärkt und hat zu einem starken Umsatzrückgang beigetragen. Da Berufstätige mehr im Homeoffice gearbeitet haben und dadurch weniger Pendler unterwegs waren, wurden deutlich weniger gedruckte Zeitungen verkauft. Im aktuellen Jahr dürfte der Branchenumsatz um 1,7 % auf 954,7 Millionen Euro sinken. Im Zeitraum von 2018 bis 2023 ist der Umsatz im Zeitungsdruck durchschnittlich um 6,5 % pro Jahr gesunken.
What's included in this industry?
Lokale und regionale AbonnementzeitungenÜberregionale AbonnementzeitungenKaufzeitungenWochen- und SonntagszeitungenLokale und regionale AbonnementzeitungenÜberregionale AbonnementzeitungenKaufzeitungenWochen- und SonntagszeitungenCompanies
Axel Springer SESüdwestdeutsche Medienholding GmbHFrankfurter Societät GmbHPurchase this report to view all 5 major companies in this industry.
Related Terms
AUFLAGEOFFSETDRUCKIndustry Code
WZ C18.11DE - Zeitungsdruck
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Digitalisierungsgrad. Der Digitalisierungsgrad ist ein Indikator dafür, wie stark digitale Geräte und Medien im Alltag genutzt werden. In den letzten Jahren hat die zunehmende...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2013-2022) and forecast (2023-2028)
- Employees, including historical (2013-2022) and forecast (2023-2028)
- Businesses, including historical (2013-2022) and forecast (2023-2028)
- Profit, including historical (2013-2023)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
<B>Lokale und regionale Abonnementzeitungen erfreuen sich einer treuen Leserschaft</B>. <LI>Die große Menge an lokalen und regionalen Abonnementzeitungen macht diese Produktgr...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2023
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2023
- Major market segmentation in 2023
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
<B>In der Region Mitte ist die gesamte Wertschöpfungskette des Zeitungsdrucks vertreten</B>. <LI>Die meisten Druckereien haben ihren Sitz in der Region Mitte, wo ebenfalls die...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2023
Tables
- Number and share of establishments in each region in 2023
- Number and share of revenue each region accounts for in 2023
- Number and share of wages each region accounts for in 2023
- Number and share of employees in each region in 2023
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Optimale Kapazitätsauslastung. Um die hohen Kosten für die Anschaffung und den Betrieb der Maschinen auszugleichen, ist es wichtig, über eine hohe Kapazitätsauslastung zu verf...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2018-2023
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Digitale Job- und Immobilienbörsen fördern das Umsatzwachstum Im Bereich Classifieds Media sind die digitalen Rubrikenangebote wie StepStone und Immowelt gebündelt. Der Umsa...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2019 through 2023
- Major companies in the industry, including market share, revenue, profit and profit margin in 2023
- Overview of Axel Springer SE's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of Südwestdeutsche Medienholding GmbH's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of Frankfurter Societät GmbH's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of revenue, market share and profit margin trend for 2 additional companies
Detailed analysis
- Description and key data for Axel Springer SE, and factors influencing its performance in the industry
- Description and key data for Südwestdeutsche Medienholding GmbH, and factors influencing its performance in the industry
- Description and key data for Frankfurter Societät GmbH, and factors influencing its performance in the industry
- Description, key data and performance trends for 2 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
<B>REACH-Verordnung</B>. <LI>Da beim Zeitungsdruck verschiedene Farben und Chemikalien eingesetzt werden, müssen sich die Branchenteilnehmer an einige Umwelt- und Sicherheitsr...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
Detailed analysis
- Demographic and macroeconomic factors influencing the industry
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2013-2028)
- IVA (2013-2028)
- Establishments (2013-2028)
- Enterprises (2013-2028)
- Employment (2013-2028)
- Exports (2013-2028)
- Imports (2013-2028)
- Wages (2013-2028)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the estimated market size of the Zeitungsdruck industry in Germany in 2023?
The market size of the Zeitungsdruck industry in Germany is €954,7Mio. in 2023.
How many businesses are there in the Zeitungsdruck industry in 2023?
There are 63 businesses in the Zeitungsdruck industry in Germany, which has declined at a CAGR of 2.4% between 2018 and 2023.
Has the Zeitungsdruck industry in Germany grown or declined over the past 5 years?
The market size of the Zeitungsdruck industry in Germany has been at a CAGR of -6.5% between 2018 and 2023.
What is the forecast growth of the Zeitungsdruck industry in Germany over the next 5 years?
The Zeitungsdruck in Germany market is forecast to over the five years from 2023 to 2028
What are the biggest companies in the Zeitungsdruck market in Germany?
The biggest companies operating in the Zeitungsdruck market in Germany are Axel Springer SE, Südwestdeutsche Medienholding GmbH and Frankfurter Societät GmbH
What does the Zeitungsdruck in Germany include?
Lokale und regionale Abonnementzeitungen and Überregionale Abonnementzeitungen are part of the Zeitungsdruck industry.
Which companies have the highest market share in the Zeitungsdruck in Germany?
The company holding the most market share in Germany is Axel Springer SE.
How many people are/were employed in the Zeitungsdruck in Germany in 2023?
There are 7.078 employed in the Zeitungsdruck industry in Germany 2023.
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Methodology
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IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Germany include:
- German Federal Statistics Office (Destatis)
- European Statistics Office (Eurostat)
- United Nations Comtrade
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
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