Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 3.8% over the past five years, to reach an estimated €12,6Mrd. in 2024.
Trends and Insights
- Die meisten Webportale erwirtschaften einen großen Teil ihrer Umsätze durch Werbung. Sie verkaufen Werbeflächen auf ihren Websites an Unternehmen, die für ihre Produkte oder Dienstleistungen werben wollen.
- Additional trends and insights available with purchase
Biggest companies in the Webportale
| Company
2024 | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Facebook Germany GmbH | ||||
Check24 GmbH | ||||
Google Germany GmbH |
To view the market share and analysis for all 5 top companies in this industry, view purchase options.
Products & Services Segmentation
Industry revenue is measured across several distinct product and services lines, including Soziale Netzwerke, Suchmaschinen and Videoplattformen. Soziale Netzwerke is the largest segment of the Webportale.
Trends and Insights
<LI>Soziale Netzwerke sind Online-Plattformen, auf denen Nutzer miteinander kommunizieren, Informationen austauschen und Beziehungen aufbauen können.</LI><LI>Das beliebteste soziale Netzwerk sowohl in Deutschland als auch weltweit ist Facebook.
- Laut eigenen Angaben verfügt es über 3 Milliarden Nutzer, von denen etwa 2,1 Milliarden mindestens einmal am Tag aktiv sind.</LI><LI>Neben Facebook gibt es noch eine Vielzahl anderer Netzwerke. Dazu zählen berufliche Netzwerke wie Xing oder LinkedIn, die helfen, Geschäftskontakte zu pflegen, oder kleinere regionale soziale Netzwerke wie VK, das vor allem im russischsprachigen Raum besonders populär ist.</LI><LI>Die Beliebtheit von sozialen Netzwerken stieg in den letzten fünf Jahren trotz einiger Skandale an.</LI>
- More insights available in the full report
Table of Contents
About this industry
Industry definition
In den letzten fünf Jahren hat die Branche der Webportale ein erhebliches Umsatzwachstum verzeichnet. Der Branchenumsatz stieg zwischen 2019 und 2024 um durchschnittlich 3,8 % pro Jahr und wird im aktuellen Jahr voraussichtlich 12,6 Milliarden Euro betragen. Die Branche der Webportale umfasst eine Vielzahl von Plattformen wie soziale Netzwerke, Suchmaschinen, Videoplattformen und E-Mail-Dienste, die täglich von Millionen von Nutzern verwendet werden. Diese Portale ermöglichen den Austausch von Informationen und Kommunikation sowie Unterhaltung. Webportale erwirtschaften ihre Umsätze hauptsächlich durch Werbung, Premium-Dienste und Provisionszahlungen. Die Nutzerzahlen steigen stetig, da immer mehr Menschen online gehen und alltägliche Prozesse zunehmend digitalisiert werden.<BR />2024 ist mit einem Anstieg des Branchenumsatzes um 3,2 % zu rechnen. Obwohl die Branche wächst, steht sie auch vor Herausforderungen, insbesondere in Bezug auf den Datenschutz. Webportale sammeln ständig Nutzerdaten, was zu einem Missbrauch der gesammelten Daten führen kann. Die 2018 in der Europäischen Union eingeführte Datenschutz-Grundverordnung (DSGVO) hat die Betreiber von Webportalen dazu veranlasst, ihre Datenschutzpraktiken zu überprüfen und ihre Geschäftsbedingungen zu ändern, um Geldbußen zu vermeiden. Ziel dieser Verordnung ist es, den Schutz personenbezogener Daten zu verbessern und den Datenmissbrauch zu verhindern.<BR />Der Umsatz der Branche wird in den nächsten fünf Jahren voraussichtlich um durchschnittlich 3,6 % pro Jahr auf 15 Milliarden Euro steigen. Videoplattformen wie YouTube erwirtschaften trotz hoher Nutzerzahlen oft Verluste. Gründe dafür sind die hohen Kosten für Betrieb und Infrastruktur sowie Aufwendungen für Urheberrechtsfragen und Compliance. Werbung auf Videoplattformen wird von den Nutzern negativ aufgenommen, ist aber erfolgreich, wenn es darum geht, Aufmerksamkeit zu erregen. Die Politik diskutiert über die Besteuerung von Umsätzen international agierender Webportale mit Sitz in Steueroasen. Eine weitere Herausforderung ist das Kopieren von Konzepten, was die Innovation in der Branche hemmt und zu rechtlichen Problemen führen kann.
What's included in this industry?
Anbieten von SuchdienstleistungenAnbieten von E-Mail-DienstenPflege und Aufbau einer DatenbankSoziale NetzwerkeSuchmaschinenVideoplattformenE-Mail-DiensteSonstige WebportaleCompanies
Facebook Germany GmbHCheck24 GmbHGoogle Germany GmbHPurchase this report to view all 5 major companies in this industry.
Related Terms
ALGORITHMUSAUGMENTED REALITY (AR)KÜNSTLICHE INTELLIGENZ (KI)MASCHINELLES LERNENVIRTUAL REALITY (VR)Industry Code
WZ J63.12DE - Webportale
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Datenvolumen im Breitbandinternet. Beim Breitbandinternet handelt es sich um eine Internetverbindung mit einer Leistung von mindestens zwei Megabit pro Sekunde. Durch die Inve...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
<B>Trotz der Skandale um Datenmissbrauch haben soziale Netzwerke in den letzten Jahren an Popularität gewonnen</B>. <LI>Soziale Netzwerke sind Online-Plattformen, auf denen Nu...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2024
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
<B>Der große Talentpool in der Region Süd zieht viele Akteure der Branche an</B>. <LI>In der Region Süd befinden sich im interregionalen Vergleich die meisten Betriebe der Bra...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Geschäftsaktivitäten in Ländern mit für die Branche günstiger Gesetzeslage. Geschäftsaktivitäten in Ländern mit einer günstigen Gesetzeslage für Webportale bieten den Betreibe...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Die Monetarisierungsstrategie von Facebook basiert auf der Sammlung und Auswertung von Nutzerdaten Als eine der weltweit größten Social-Media-Plattformen sammelt Facebook Inf...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Facebook Germany GmbH's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Check24 GmbH's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Google Germany GmbH's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for 2 additional companies
Detailed analysis
- Description and key data for Facebook Germany GmbH, and factors influencing its performance in the industry
- Description and key data for Check24 GmbH, and factors influencing its performance in the industry
- Description and key data for Google Germany GmbH, and factors influencing its performance in the industry
- Description, key data and performance trends for 2 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
<B>Datenschutz-Grundverordnung (DSGVO)</B>. <LI>Die Datenschutz-Grundverordnung schreibt sehr strenge Bestimmungen im Umgang mit Nutzerdaten vor. So müssen die Nutzer von Webp...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
Detailed analysis
- Demographic and macroeconomic factors influencing the industry
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the estimated market size of the Webportale industry in Germany in 2024?
The market size of the Webportale industry in Germany is €12,6Mrd. in 2024.
How many businesses are there in the Webportale industry in 2024?
There are 2.892 businesses in the Webportale industry in Germany, which has declined at a CAGR of 0.0% between 2019 and 2024.
Has the Webportale industry in Germany grown or declined over the past 5 years?
The market size of the Webportale industry in Germany has been at a CAGR of 3.8% between 2019 and 2024.
What is the forecast growth of the Webportale industry in Germany over the next 5 years?
The Webportale in Germany market is forecast to over the five years from 2024 to 2029
What are the biggest companies in the Webportale market in Germany?
The biggest companies operating in the Webportale market in Germany are Facebook Germany GmbH, Check24 GmbH and Google Germany GmbH
What does the Webportale in Germany include?
Anbieten von Suchdienstleistungen and Anbieten von E-Mail-Diensten are part of the Webportale industry.
Which companies have the highest market share in the Webportale in Germany?
The company holding the most market share in Germany is Facebook Germany GmbH.
How many people are/were employed in the Webportale in Germany in 2024?
There are 36.616 employed in the Webportale industry in Germany 2024.
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Methodology
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What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Germany include:
- German Federal Statistics Office (Destatis)
- European Statistics Office (Eurostat)
- United Nations Comtrade
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
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- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
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IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
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