Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 0.6% over the past five years, to reach an estimated €95,2Mrd. in 2024.
Trends and Insights
- Durch die Pandemie konnten die meisten Segmente des Online-Handels ein deutliches Umsatzwachstum verzeichnen. Die Verbraucher waren dazu gezwungen, mehr Zeit zu Hause zu verbringen, wodurch mehr Möbel und DIY-Produkte über das Internet bestellt wurden.
- Additional trends and insights available with purchase
Biggest companies in the Versand- und Online-Handel
| Company
2024 | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Amazon.com, Inc. | ||||
Otto GmbH & Co. KG | ||||
Zalando SE |
To view the market share and analysis for all 5 top companies in this industry, view purchase options.
Products & Services Segmentation
Industry revenue is measured across several distinct product and services lines, including Bekleidung, Elektronik und Telekommunikationsgeräte and Computer und Zubehör. Bekleidung is the largest segment of the Versand- und Online-Handel.
Trends and Insights
<LI>Zur Produktgruppe der Bekleidung gehören, neben Kleidungsstücken wie Hosen, Pullovern, Kleidern und Jacken, auch Schuhe.</LI><LI>Die Versand- und Online-Händler können Kleidungsstücke zu niedrigeren Preisen als der stationäre Einzelhandel anbieten, da sie geringere Fixkosten haben.</LI><LI>Das Segment Bekleidung war bis zum Ausbruch der Coronavirus-Pandemie ein wichtiger Wachstumstreiber der Branche.
- Aufgrund von Kontaktbeschränkungen und fehlenden Anlässen ist die Nachfrage nach Bekleidung im Jahr 2020 deutlich zurückgegangen.</LI><LI>Nach einem kurzzeitigen Anstieg des Umsatzanteils des Online-Handels mit Bekleidung hat sich die hohe Inflation zuletzt negativ auf den Absatz von Bekleidung im Online-Handel ausgewirkt.</LI>
- More insights available in the full report
Table of Contents
About this industry
Industry definition
Der Online-Handel ist durch eine hohe Wettbewerbsintensität innerhalb der Branche geprägt, die sich zukünftig durch den Markteintritt weiterer Branchenteilnehmer noch verstärken dürfte. Der Konkurrenzkampf der einzelnen Anbieter hinsichtlich der Kundengewinnung und -bindung über mehrere Vertriebskanäle hinweg hat sich durch die fehlende physische Nähe zum Kunden im Online-Handel verschärft. Im Zeitraum von 2019 bis 2024 ist der Umsatz der Branche durchschnittlich um 0,6 % pro Jahr gestiegen. Aufgrund der hohen Energiepreise und der Inflation hat sich das Konsumklima 2022 verschlechtert und verbessert sich seither nur langsam. Dies hat sich wiederum auf die Umsatzentwicklung des gesamten Einzelhandels und damit ebenfalls des Versand- und Online-Handels ausgewirkt. Für 2024 ist mit einem Umsatzrückgang von 1 % auf 95,2 Milliarden Euro zu rechnen.
What's included in this industry?
BekleidungElektronik und TelekommunikationsgeräteComputer und ZubehörHaushaltswaren und -geräteMöbel, Lampen und DekorationBücherBekleidungElektronik und TelekommunikationsgeräteComputer und ZubehörHaushaltswaren und -geräteMöbel, Lampen und DekorationBücherSonstige ProdukteCompanies
Amazon.com, Inc.Otto GmbH & Co. KGZalando SEPurchase this report to view all 5 major companies in this industry.
Related Terms
CLOUD-COMPUTINGFIREWALLMULTICHANNELINTERNET PURE PLAYERPOP-UP-STORETOUCHPOINTIndustry Code
WZ G47.91DE - Versand- und Online-Handel
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Digitalisierungsgrad. Der Digitalisierungsgrad ist ein Indikator dafür, wie gut die privaten Haushalte mit Informations- und Kommunikationstechnologien ausgestattet sind und w...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
<B>Bekleidung ist nicht mehr der Umsatztreiber im deutschen E-Commerce</B>. <LI>Zur Produktgruppe der Bekleidung gehören, neben Kleidungsstücken wie Hosen, Pullovern, Kleidern...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2024
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
<B>Die Lage in der Nähe von Logistikknotenpunkten steigert die Effizienz beim Transport der Waren</B>. <LI>Die Nähe zu Logistikknotenpunkten ist für Online-Händler wichtig, da...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Zugang zu Vertriebskanälen. Durch die Nutzung verschiedener Vertriebskanäle können Online-Händler ihre Zielgruppe besser erreichen. Sie können Kunden über ihren eigenen Online...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Amazon profitiert von seinem vielfältigen Produkt- und Dienstleistungsangebot Amazons Geschäftsmodell basiert sowohl auf dem klassischen Online- und Versandhandel mit einem b...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Amazon.com, Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Otto GmbH & Co. KG's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Zalando SE's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for 2 additional companies
Detailed analysis
- Description and key data for Amazon.com, Inc., and factors influencing its performance in the industry
- Description and key data for Otto GmbH & Co. KG, and factors influencing its performance in the industry
- Description and key data for Zalando SE, and factors influencing its performance in the industry
- Description, key data and performance trends for 2 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
<B>Widerrufsrecht</B>. <LI>Verbraucher haben bei Verbraucherverträgen das Recht ohne Angabe von Gründen innerhalb von 14 Tagen nach dem Erhalt einer Ware von einem Kaufvertrag...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
Detailed analysis
- Demographic and macroeconomic factors influencing the industry
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the estimated market size of the Versand- und Online-Handel industry in Germany in 2024?
The market size of the Versand- und Online-Handel industry in Germany is €95,2Mrd. in 2024.
How many businesses are there in the Versand- und Online-Handel industry in 2024?
There are 35.036 businesses in the Versand- und Online-Handel industry in Germany, which has declined at a CAGR of 1.1% between 2019 and 2024.
Has the Versand- und Online-Handel industry in Germany grown or declined over the past 5 years?
The market size of the Versand- und Online-Handel industry in Germany has been at a CAGR of 0.6% between 2019 and 2024.
What is the forecast growth of the Versand- und Online-Handel industry in Germany over the next 5 years?
The Versand- und Online-Handel in Germany market is forecast to over the five years from 2024 to 2029
What are the biggest companies in the Versand- und Online-Handel market in Germany?
The biggest companies operating in the Versand- und Online-Handel market in Germany are Amazon.com, Inc., Otto GmbH & Co. KG and Zalando SE
What does the Versand- und Online-Handel in Germany include?
Bekleidung and Elektronik und Telekommunikationsgeräte are part of the Versand- und Online-Handel industry.
Which companies have the highest market share in the Versand- und Online-Handel in Germany?
The company holding the most market share in Germany is Amazon.com, Inc..
How many people are/were employed in the Versand- und Online-Handel in Germany in 2024?
There are 248k employed in the Versand- und Online-Handel industry in Germany 2024.
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Methodology
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IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Germany include:
- German Federal Statistics Office (Destatis)
- European Statistics Office (Eurostat)
- United Nations Comtrade
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
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