Market size and recent performance (2014-2029)
Industry revenue has declined at a CAGR of -3.3% over the past five years, to reach an estimated €12,8Mrd. in 2024.
Trends and Insights
- Hohe Qualitätsstandards werden für den Erfolg der Makler immer wichtiger. Infolge der erhöhten Transparenz durch Online-Bewertungssysteme wird ein hochqualitativer Service immer wichtiger, um im Wettbewerb zu bestehen.
- Additional trends and insights available with purchase
Biggest companies in the Vermittlung von Immobilien
| Company
2024 | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Engel & Völkers GmbH | ||||
CBRE GmbH | ||||
Jones Lang LaSalle SE |
To view the market share and analysis for all 5 top companies in this industry, view purchase options.
Products & Services Segmentation
Industry revenue is measured across several distinct product and services lines, including Verkauf von Wohngebäuden, Verkauf von Eigentumswohnungen and Verkauf von Gewerbeimmobilien. Verkauf von Wohngebäuden is the largest segment of the Vermittlung von Immobilien.
Trends and Insights
<LI>Die wichtigste Dienstleistung stellen die Vermittlung und der Verkauf von Wohngebäuden wie Ein- und Mehrfamilienhäusern dar, die im Regelfall für die Eigennutzung erworben werden.</LI><LI>In den vergangenen Jahren waren das niedrige Zinsniveau und die steigenden Mietkosten wichtige Argumente für das Eigenheim.
- Wohneigentum gilt immer noch als krisensichere Anlage, die vor Vermögensverlust durch Inflation schützen kann.</LI><LI>Die Preise für Wohnimmobilien sind in den Jahren 2022 und 2023 wegen der schwachen Nachfrage infolge der hohen Bauzinsen stark gesunken. Im Jahresdurchschnitt sanken sie um 8,4 %.</LI><LI>Sinkende Preise für Wohngebäude führen zu geringeren Transaktionsvolumen, niedrigeren Provisionen pro Transaktion, längeren Verkaufszyklen und einem Wettbewerb um niedrigere Maklerprovisionen.</LI>
- More insights available in the full report
Table of Contents
About this industry
Industry definition
Die Immobilienmaklerbranche war von der Coronavirus-Krise und dem Krieg in der Ukraine kaum betroffen. Die Nachfrage nach Wohnimmobilien in städtischen Gebieten ist sehr hoch, während die Nachfrage nach Büro- und Einzelhandelsflächen im Jahr 2020 eingebrochen ist. Der Nachfrageeinbruch im Bereich der Gewerbeflächen konnte von den Branchenakteuren weitgehend aufgefangen werden, da viele Unternehmen ihre Gewerbeimmobilien verkauften und selbst mieteten, um kurzfristig ihre Liquidität zu erhöhen. Diese Sale-and-Lease-Back-Transaktionen erforderten häufig Beratung durch die Branchenakteure. Für das laufende Jahr wird aufgrund der schwachen Entwicklung auf dem Gewerbeimmobilienmarkt mit einem Umsatzrückgang von 0,9 % auf 12,8 Milliarden Euro gerechnet. Im Durchschnitt war in den vergangenen fünf Jahren ein Umsatzrückgang von 3,3 % pro Jahr zu beobachten. Dazu beigetragen hat auch die stärkere Regulierung des Immobilienmarktes wie durch die Mietpreisbremse. Auch auf die teilweise geringe Qualifikation der Makler hat die Politik reagiert und Weiterbildungsnachweise gesetzlich vorgeschrieben.
What's included in this industry?
Verkauf von WohngebäudenVerkauf von EigentumswohnungenVerkauf von GewerbeimmobilienVermittlung von Gewerbeimmobilien zur MieteVermittlung von Wohnimmobilien zur MieteVerkauf von WohngebäudenVerkauf von EigentumswohnungenVerkauf von GewerbeimmobilienVermittlung von Gewerbeimmobilien zur MieteVermittlung von Wohnimmobilien zur MieteSonstige LeistungenCompanies
Engel & Völkers GmbHCBRE GmbHJones Lang LaSalle SEPurchase this report to view all 5 major companies in this industry.
Related Terms
BESTELLERPRINZIPCOURTAGEMIKROWOHNENSALE AND LEASE BACKPROPTECHIndustry Code
WZ L68.31DE - Vermittlung von Immobilien
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Leitzins der Europäischen Zentralbank. Je niedriger das Zinsniveau ist, desto höher ist die Kreditnachfrage und desto attraktiver ist es für Verbraucher, einen Immobilienkauf ...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
<B>Wohngebäude sind nach wie vor eine sehr gefragte Kapitalanlage</B>. <LI>Die wichtigste Dienstleistung stellen die Vermittlung und der Verkauf von Wohngebäuden wie Ein- und ...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2024
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
<B>Der Bevölkerungsreichtum der Region Mitte bringt eine hohe Nachfrage mit sich</B>. <LI>Im bevölkerungsreichsten Bundesland Nordrhein-Westfalen befinden sich viele Ballungsg...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Nähe zu den Absatzmärkten. Makler profitieren von einem Standort in unmittelbarer Nähe zu ihren Kunden. Sind sowohl die Kunden als auch die Objekte leicht und schnell zu errei...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Die hohe Nachfrage nach Immobilien hat Engel & Völkers in kontinuierliches Umsatzwachstum ummünzen können In den vergangenen Jahren hat Engel & Völkers ein stetiges Umsatzwac...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Engel & Völkers GmbH's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of CBRE GmbH's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Jones Lang LaSalle SE's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for 2 additional companies
Detailed analysis
- Description and key data for Engel & Völkers GmbH, and factors influencing its performance in the industry
- Description and key data for CBRE GmbH, and factors influencing its performance in the industry
- Description and key data for Jones Lang LaSalle SE, and factors influencing its performance in the industry
- Description, key data and performance trends for 2 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
<B>Gesetz zur Einführung einer Berufszulassungsregelung für gewerbliche Immobilienmakler und Wohnimmobilienverwalter</B>. <LI>In Deutschland ist es jeder Person mit festem Woh...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
Detailed analysis
- Demographic and macroeconomic factors influencing the industry
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the estimated market size of the Vermittlung von Immobilien industry in Germany in 2024?
The market size of the Vermittlung von Immobilien industry in Germany is €12,8Mrd. in 2024.
How many businesses are there in the Vermittlung von Immobilien industry in 2024?
There are 28.154 businesses in the Vermittlung von Immobilien industry in Germany, which has declined at a CAGR of -0.9% between 2019 and 2024.
Has the Vermittlung von Immobilien industry in Germany grown or declined over the past 5 years?
The market size of the Vermittlung von Immobilien industry in Germany has been at a CAGR of -3.3% between 2019 and 2024.
What is the forecast growth of the Vermittlung von Immobilien industry in Germany over the next 5 years?
The Vermittlung von Immobilien in Germany market is forecast to over the five years from 2024 to 2029
What are the biggest companies in the Vermittlung von Immobilien market in Germany?
The biggest companies operating in the Vermittlung von Immobilien market in Germany are Engel & Völkers GmbH, CBRE GmbH and Jones Lang LaSalle SE
What does the Vermittlung von Immobilien in Germany include?
Verkauf von Wohngebäuden and Verkauf von Eigentumswohnungen are part of the Vermittlung von Immobilien industry.
Which companies have the highest market share in the Vermittlung von Immobilien in Germany?
The company holding the most market share in Germany is Engel & Völkers GmbH.
How many people are/were employed in the Vermittlung von Immobilien in Germany in 2024?
There are 76.007 employed in the Vermittlung von Immobilien industry in Germany 2024.
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Methodology
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Key data sources in Germany include:
- German Federal Statistics Office (Destatis)
- European Statistics Office (Eurostat)
- United Nations Comtrade
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
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