Tobacco Product Wholesaling in Germany - Market Research Report (2014-2029)
Frankfurt, Germany
Last Updated: May 2024
WZ G46.35DERevenue
€27.9bn
Past 5-Year Growth
Profit
€X.Xbn
Employees
8,456
Businesses
267
Wages
€XXX.Xm
Tobacco Product Wholesaling in Germany industry analysis
Turnover in the tobacco wholesale sector has fallen by an average of 0.3% per year since 2019. The wholesale sector was faced with inflation-related additional costs in 2022 and 2023, in particular higher energy costs. In addition, tobacco tax will be gradually increased between 2022 and 2026 as part of the Tobacco Tax Modernisation Act. As a result, companies in the sector are once again realising their dependence on tobacco producers, who tend to pass on all price increases to retailers and consumers. They are pursuing a high-price strategy in order to generate the highest possible turnover, at least with the remaining smokers. As a result of the price increases, sales of tobacco products to end consumers, who are cutting back on their consumption due to the high cost of living, have fallen. In addition, industry companies had to implement a so-called track-and-trace system by 2024, which means that every tobacco product can be traced along the entire supply chain. The traceability system is associated with higher costs and considerable bureaucracy. Industry turnover in the current year is expected to be 27.9 billion euros, a decrease of 0.5% compared to the previous year.Increasing health awareness among the population is helping to reduce the smoking rate and reduce the demand for tobacco products. Since July 2022, nicotine-containing and nicotine-free liquids for e-cigarettes, so-called substitutes for tobacco products, have also been taxed. The tax on liquids will be raised again in 2024, while no tax increases are planned for conventional tobacco products in the current year. However, further steps are planned for 2025 and 2026. Despite tightening regulation and increasing health awareness among the population, industry turnover is expected to increase by an average of 2.3% annually to 31.3 billion euros by 2029. It is therefore expected that sales of less harmful niche products and substitutes could compensate for the decline in the tobacco sector. At the same time, IBISWorld expects the number of industry players and employees to fall by 2029. Medium-sized industry players in particular are likely to increasingly exit the market as they lack the financial resources for investments that could secure their market survival. At the same time, however, they are likely to be too large to pursue a niche strategy.
Trends and Insights
- The German government has decided to ban tobacco advertising to a large extent. The advertising bans fall under the federal government's prevention measures with the aim of enticing fewer people to start smoking.
- The constant price increases are reducing the proportion of sales generated by cigarettes. Cigarette consumers, whose price pain threshold has been reached, are switching to cheaper alternatives such as fine-cut and roll-your-own tobacco.
- The centre region achieved the largest share of sector companies in the current year. This densely populated region has a large number of sector companies due to the large number of end consumers and branches of business customers.
- Wholesalers are faced with the challenge of the trend towards fewer and fewer tobacco products being sold. This trend is unlikely to be halted. The declining sales volume automatically increases the intensity of competition among wholesalers.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has declined at a CAGR of 0.3 % over the past five years, to reach an estimated €27.9bn in 2024.
Trends and Insights
Wholesale is subject to pricing by the producers
- According to the law, sales prices are standardised by the manufacturer in order to simplify the settlement of tobacco tax. Wholesalers are therefore completely subject to pricing by producers. As part of the Tobacco Tax Modernisation Act, tobacco tax on tobacco products and tobacco product substitutes will be increased again between 2022 and 2026.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
The market is focussed on a decreasing number of industry players
- Tobacco consumption and thus the sales figures for conventional tobacco products are likely to continue to decline in the coming years. As a result, only those players who manage to adapt to the challenging conditions will be able to remain in the market. Accordingly, the number of industry players will continue to fall.
Biggest companies in the Tobacco Product Wholesaling in Germany
| Company | Market Share (%)
2024 | Revenue (€m)
2024 |
|---|---|---|
Lekkerland SE | 7,349.4 | |
DTV Tabakwaren-Vertriebsgesellschaft mbH & Co. KG Marketingkooperation | 1,371.7 | |
JuNiWo Holding GmbH & Co. KG | 234.6 |
To view the market share and analysis for all 4 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Cigarettes and accessories, Fine cut and accessories and Pipe tobacco and accessories. Cigarettes and accessories is the largest segment of the Tobacco Product Wholesaling in Germany.
Trends and Insights
Due to the constant price increases, the share of sales generated with cigarettes continues to fall
- Cigarettes are a dry product of the tobacco plant rolled, stuffed or folded in paper. Due to the high demand, cigarette sales are subject to many political measures aimed at restricting tobacco consumption.
- More insights available in the full report
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Competitors
- Tobacconists in Germany
- E-cigarette Retailing in Germany
Complementors
- Beverage Wholesaling in Germany
- Other Food Wholesaling in Germany
- Grocery Wholesaling in Germany
International industries
- Cigarette & Tobacco Products Wholesaling in the US
- Tobacco Product Wholesaling in Australia
- Liquor and Tobacco Product Wholesaling in New Zealand
- Tobacco Product Wholesaling in the UK
Table of Contents
About this industry
Industry definition
This industry comprises the wholesale of various tobacco products such as cigarettes and cigars. In addition to conventional tobacco products, the sector also includes new products such as heated tobacco products and e-cigarettes. This sector also includes the wholesale of smoking accessories such as pipe cleaners and mouthpieces.
What's included in this industry?
Cigarettes and accessoriesFine cut and accessoriesPipe tobacco and accessoriesCompanies
Lekkerland SEDTV Tabakwaren-Vertriebsgesellschaft mbH & Co. KG MarketingkooperationJuNiWo Holding GmbH & Co. KGPurchase this report to view all 4 major companies in this industry.
Related Terms
ELECTRIC CIGARETTE (E-CIGARETTE)SHISHAZIGARILLOAEROSOLVAPORISERIndustry Code
WZ 46.35 - Tobacco Product Wholesaling in Germany
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
The German government has decided to ban tobacco advertising to a large extent. The advertising bans fall under the federal government's prevention measures with the aim of e...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
The constant price increases are reducing the proportion of sales generated by cigarettes. Cigarette consumers, whose price pain threshold has been reached, are switching to ...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
The centre region achieved the largest share of sector companies in the current year. This densely populated region has a large number of sector companies due to the large nu...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Wholesalers are faced with the challenge of the trend towards fewer and fewer tobacco products being sold. This trend is unlikely to be halted. The declining sales volume aut...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
The sales performance of Lekkerland SE in the Convenience business segment has normalised again following the coronavirus crisis. After strong growth in out-of-home consumpti...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Lekkerland SE's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of DTV Tabakwaren-Vertriebsgesellschaft mbH & Co. KG Marketingkooperation's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of JuNiWo Holding GmbH & Co. KG's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for one additional company
Detailed analysis
- Description and key data for Lekkerland SE, and factors influencing its performance in the industry
- Description and key data for DTV Tabakwaren-Vertriebsgesellschaft mbH & Co. KG Marketingkooperation, and factors influencing its performance in the industry
- Description and key data for JuNiWo Holding GmbH & Co. KG, and factors influencing its performance in the industry
- Description, key data and performance trends for one additional company
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
The European Tobacco Products Directive is implemented in this country via the Tobacco Products Act and the Tobacco Products Ordinance, which have been in force since May 2016...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
The increase in tobacco tax by 2026 will have an increasingly negative impact on earnings in the coming years. The development of profits will also depend on the extent to wh...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Germany include:
- German Federal Statistics Office (Destatis)
- European Statistics Office (Eurostat)
- United Nations Comtrade
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Tobacco Product Wholesaling industry in Germany in 2024?
The market size of the Tobacco Product Wholesaling industry in Germany is €27.9bn in 2024.
How many businesses are there in the Tobacco Product Wholesaling in Germany industry in 2024?
There are 267 businesses in the Tobacco Product Wholesaling industry in Germany, which has declined at a CAGR of 4.1 % between 2019 and 2024.
Has the Tobacco Product Wholesaling industry in Germany grown or declined over the past 5 years?
The market size of the Tobacco Product Wholesaling industry in Germany has been declining at a CAGR of 0.3 % between 2019 and 2024.
What is the forecast growth of the Tobacco Product Wholesaling industry in Germany over the next 5 years?
Over the next five years, the Tobacco Product Wholesaling industry in Germany is expected to grow.
What are the biggest companies in the Tobacco Product Wholesaling market in Germany?
The biggest companies operating in the Tobacco Product Wholesaling market in Germany are Lekkerland SE, DTV Tabakwaren-Vertriebsgesellschaft mbH & Co. KG Marketingkooperation and JuNiWo Holding GmbH & Co. KG
What does the Tobacco Product Wholesaling in Germany include?
Cigarettes and accessories and Fine cut and accessories are part of the Tobacco Product Wholesaling industry.
Which companies have the highest market share in the Tobacco Product Wholesaling in Germany?
The company holding the most market share in Germany is Lekkerland SE.
How competitive is the Tobacco Product Wholesaling industry in Germany?
The level of competition is moderate and increasing in the Tobacco Product Wholesaling industry in Germany.
