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Theatre Performance & Concert Organisation in Germany - Market Research Report (2014-2029)

David Riemeier David Riemeier Frankfurt, Germany Last Updated: October 2024 WZ R90.04aDE

Revenue

€2.5bn

2024

€2.5bn

Past 5-Year Growth

Profit

€XXX.Xm

Employees

20,103

Businesses

1,026

Wages

€XXX.Xm

Theatre Performance & Concert Organisation in Germany industry analysis

Theatre and concert promoters can look back on a turbulent past five years. At the beginning of the five-year period, players in the industry benefited from the positive overall economic situation, which prompted consumers to spend more money on leisure and culture. Both demand and prices for cultural events rose continuously. From March 2020, the coronavirus pandemic led to a ban on events until the end of the year, resulting in a slump in sales. Only a slight recovery was also observed in 2021, as smaller events were able to take place with a reduced number of spectators, but larger events remained prohibited throughout the year. On average, the industry's turnover has therefore fallen by 1.9% per year since 2019. In 2024, however, industry turnover is expected to increase by 0.9% year-on-year to EUR 2.5 billion as consumer spending on leisure, culture and entertainment rises.The average net household income has a decisive influence on sales development, as consumers tend to increase their spending on cultural events when they have a higher income. In addition, the time available to the population for theatre and concert visits is also highly relevant for industry sales. If the volume of work is high, there is less incentive to spend the remaining free time on going to a concert or theatre. Instead, people are more likely to switch to leisure activities that take up less time. While net household income is likely to continue to rise, the volume of work is expected to stagnate. Both factors are likely to have a positive impact on sales development in 2024.The industry is expected to continue to recover from the long-term consequences of the pandemic over the next five years. IBISWorld expects industry turnover to increase slightly by an average of 0.5% per year to €2.6 billion in 2029. However, the number of companies operating in the market is likely to remain almost stagnant until 2029, indicating increasing consolidation in the market.

Trends and Insights

  • Events with lesser-known artists are usually not profitable enough to build up reserves or sign contracts with better-known artists. Many smaller event organisers therefore find themselves in a cost trap from which they can only escape with the help of public subsidies.
  • The majority of the sector's turnover is generated by the organisation and staging of music events such as concerts and festivals. The reason for the high proportion of turnover is the great popularity of such events among all sections of the population and age groups.
  • In an interregional comparison, the southern region has the most companies in the industry. Baden-Württemberg and Bavaria have a large number of smaller theatre and cabaret stages as well as medium-sized concert and theatre venues.
  • The intensity of competition in the industry is low. While large providers attract attention with a wide range of products, smaller market players often succeed in positioning themselves regionally and winning over a regular audience.

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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has declined at a CAGR of 1.9 % over the past five years, to reach an estimated €2.5bn in 2024.

Trends and Insights

The industry is struggling to return to the solid pre-crisis level

  • The development of the industry was characterised by ups and downs. In the first half of the five-year period, industry sales developed positively, due in particular to rising household incomes, which enabled consumers to increase their spending on leisure activities.
  • Additional trends and insights available with purchase
Theatre Performance & Concert Organisation in Germany
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

The industry will only recover very slowly from the trough of the coronavirus pandemic

  • Sales are expected to grow over the next five years due to the forecast further increase in average net household income.

Biggest companies in the Theatre Performance & Concert Organisation in Germany

Company
Market Share (%)
2024
Revenue (€m)
2024
CTS Eventim AG & Co. KGaA
483.7
Live Nation Holdings GmbH
81.9
DEAG Deutsche Entertainment AG
72.0

To view the market share and analysis for all 5 top companies in this industry, view purchase options.

Products & Services Segmentation

Theatre Performance & Concert Organisation in Germany
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Organisation of concerts and festivals, Organisation of theatre performances and Operation of concert halls, opera houses and theatres. Organisation of concerts and festivals is the largest segment of the Theatre Performance & Concert Organisation in Germany.

Trends and Insights

Concerts and festivals generate the largest share of sales

  • The majority of the sector's turnover is generated from the organisation and staging of music events such as concerts and festivals.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

The theatre and concert promoter sector comprises the organisation and staging of theatre performances, concerts and operas as well as ballet, cabaret and variety events. It also includes the operation of the corresponding facilities. Casting and artist agencies and advance booking offices, on the other hand, are not part of the industry.

What's included in this industry?

Organisation of theatre performancesOrganisation of operasOrganisation of concertsOrganisation of ballet performancesOrganisation of cabaret performancesOperation of venues

Companies

CTS Eventim AG & Co. KGaALive Nation Holdings GmbHDEAG Deutsche Entertainment AG

Purchase this report to view all 5 major companies in this industry.

Related Terms

VARIETÉOPEN AIRLIVESTREAMINGENSEMBLEPIECE CONTRACTGUEST THEATRE

Industry Code

WZ 2008

WZ 90.04.1 - Theatre Performance & Concert Organisation in Germany

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Events with lesser-known artists are usually not profitable enough to build up reserves or sign contracts with better-known artists. Many smaller event organisers therefore f...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

The majority of the sector's turnover is generated by the organisation and staging of music events such as concerts and festivals. The reason for the high proportion of turno...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

In an interregional comparison, the southern region has the most companies in the industry. Baden-Württemberg and Bavaria have a large number of smaller theatre and cabaret s...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

The intensity of competition in the industry is low. While large providers attract attention with a wide range of products, smaller market players often succeed in positionin...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

The industry leader CTS Eventim AG & Co. KGaA is increasingly dominating the market. The original ticket platform has bought up important event companies in recent years and ...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of CTS Eventim AG & Co. KGaA's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Live Nation Holdings GmbH's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of DEAG Deutsche Entertainment AG's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of revenue, market share and profit margin trend for 2 additional companies

Detailed analysis

  • Description and key data for CTS Eventim AG & Co. KGaA, and factors influencing its performance in the industry
  • Description and key data for Live Nation Holdings GmbH, and factors influencing its performance in the industry
  • Description and key data for DEAG Deutsche Entertainment AG, and factors influencing its performance in the industry
  • Description, key data and performance trends for 2 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

When incomes rise, households are often more willing to spend money on theatre or concert visits instead of substituting them with a trip to the cinema or similar. Income gro...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

The profit margin is usually high, although the margins of the individual companies vary greatly. Smaller organisers rarely cover their costs and are dependent on public subs...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Theatre Performance & Concert Organisation industry in Germany in 2024?

The market size of the Theatre Performance & Concert Organisation industry in Germany is €2.5bn in 2024.

How many businesses are there in the Theatre Performance & Concert Organisation in Germany industry in 2024?

There are 1,026 businesses in the Theatre Performance & Concert Organisation industry in Germany, which has declined at a CAGR of 3.8 % between 2019 and 2024.

Has the Theatre Performance & Concert Organisation industry in Germany grown or declined over the past 5 years?

The market size of the Theatre Performance & Concert Organisation industry in Germany has been declining at a CAGR of 1.9 % between 2019 and 2024.

What is the forecast growth of the Theatre Performance & Concert Organisation industry in Germany over the next 5 years?

Over the next five years, the Theatre Performance & Concert Organisation industry in Germany is expected to grow.

What are the biggest companies in the Theatre Performance & Concert Organisation market in Germany?

The biggest companies operating in the Theatre Performance & Concert Organisation market in Germany are CTS Eventim AG & Co. KGaA, Live Nation Holdings GmbH and DEAG Deutsche Entertainment AG

What does the Theatre Performance & Concert Organisation in Germany include?

Organisation of theatre performances and Organisation of operas are part of the Theatre Performance & Concert Organisation industry.

Which companies have the highest market share in the Theatre Performance & Concert Organisation in Germany?

The company holding the most market share in Germany is CTS Eventim AG & Co. KGaA.

How competitive is the Theatre Performance & Concert Organisation industry in Germany?

The level of competition is low and decreasing in the Theatre Performance & Concert Organisation industry in Germany.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • Cinemas in Germany
  • Libraries, Museums & Cultural Activities in Germany
  • Amusement & Theme Parks in Germany

Complementors

  • Sound Recording & Music Publishing in Germany

International industries

  • Concert & Event Promotion in the US
  • Live Performance Theaters in the US
  • Concert & Event Promotion in Canada
  • Music and Theatre Productions in Australia
  • Performing Arts Venues in Australia

View all industries in Germany

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Germany include:

  • German Federal Statistics Office (Destatis)
  • European Statistics Office (Eurostat)
  • United Nations Comtrade

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.