Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 11.0% over the past five years, to reach an estimated €3,7Mrd. in 2024.
Trends and Insights
- Streamingdienste dominieren den Bereich der Video- und Musikunterhaltung immer stärker. Sie haben DVDs, Blu-Ray-Discs und CDs bereits größtenteils abgelöst und machen auch dem linearen Fernsehen und Radio zunehmend Konkurrenz.
- Additional trends and insights available with purchase
Biggest companies in the Streamingdienste
| Company
2024 | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
RTL Group S. A. | ||||
Dazn DACH GmbH | ||||
Joyn GmbH |
To view the market share and analysis for all 5 top companies in this industry, view purchase options.
Products & Services Segmentation
Industry revenue is measured across several distinct product and services lines, including Filme und Serien, Musik, Hörbücher und Podcasts and Videospiele. Filme und Serien is the largest segment of the Streamingdienste.
Trends and Insights
<LI>Filme und Serien sowie andere audiovisuelle Inhalte werden über Bildschirme in linearer oder nicht linearer Form angeschaut.</LI><LI>Anbieter wie Netflix und Disney spezialisieren sich auf das Angebot von Abonnementzugängen.</LI><LI>Plattformen wie Joyn und RTL Plus machen audiovisuelle Inhalte vorwiegend kostenfrei zugänglich, schalten dafür jedoch Werbung.
- Die beiden Dienstleister setzen allerdings vermehrt auf ein Hybridmodell, bei dem beispielsweise im Rahmen eines Abonnements gegen eine monatliche Gebühr Inhalte werbefrei konsumiert werden können.</LI><LI>Ein weiteres Hybridmodell bietet Amazon Prime Video: Kunden entrichten eine monatliche Gebühr für einen Amazon-Prime-Zugang und erhalten Zugriff auf viele Filme und Serien. Einige Videos können dagegen nur gegen Zahlung einer Leih- oder Kaufgebühr angeschaut werden.</LI>
- More insights available in the full report
Table of Contents
About this industry
Industry definition
Die Streamingdienste in Deutschland konnten in den vergangenen fünf Jahren ihren Vorteil eines besonders attraktiven Preis-Leistungs-Verhältnisses ausspielen und, zusätzlich gestützt vom technologischen Fortschritt, ein rasantes Umsatzwachstum verbuchen. Der durchschnittliche jährliche Umsatzanstieg belief sich in diesem Zeitraum auf 11 %. 2020 erhielt die Branche einen erneuten Wachstumsimpuls durch die Maßnahmen zur Eindämmung der Coronavirus-Pandemie. Viele Verbraucher suchten angesichts eingeschränkter Freizeitmöglichkeiten nach Unterhaltung im Bereich Bewegtbild und Musik, wiesen aber zugleich wegen der Rezession eine geringe Zahlungsbereitschaft auf. Streamingzugänge gewannen vor diesem Hintergrund an Attraktivität. Zwar hat sich dieser Trend seit 2022 mit der Aufhebung der pandemiebedingten Restriktionen verlangsamt, jedoch nimmt, da Sportveranstaltungen inzwischen wieder erlaubt sind, die Bedeutung des Sportstreamings zu. Daher dürfte der Branchenumsatz auch 2024 im Vergleich zum Vorjahr deutlich ansteigen, voraussichtlich um 6,1 % auf 3,7 Milliarden Euro.
What's included in this industry?
Filme und SerienMusik, Hörbücher und PodcastsVideospieleFilme und SerienMusik, Hörbücher und PodcastsVideospieleCompanies
RTL Group S. A.Dazn DACH GmbHJoyn GmbHPurchase this report to view all 5 major companies in this industry.
Related Terms
PODCASTSTREAMINGVIDEO-ON-DEMAND (VOD)LAGLINEARES FERNSEHENHOME ENTERTAINMENTIndustry Code
WZ J63.13DE - Streamingdienste
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Digitalisierungsgrad. Die stetig fortschreitende Digitalisierung privater Haushalte befeuert die Umsatzentwicklung der Streamingdienstleister. Je besser die Verbraucher mit mo...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
<B>Filme und Serien können auf vielfältige Weise zur Umsatzgenerierung beitragen</B>. <LI>Filme und Serien sowie andere audiovisuelle Inhalte werden über Bildschirme in linear...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2024
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
<B>Die Region Süd lockt mit der Medienstadt München und der Nähe zu Fernsehveranstaltern</B>. <LI>In der Region Süd sticht Bayern mit der Medienstadt München hervor, wo sich z...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Verfügbarkeit von qualifizierten Arbeitskräften. Die Verfügbarkeit qualifizierter Arbeitskräfte ist von entscheidender Bedeutung, denn gut ausgebildete Arbeitskräfte tragen da...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Der Fernsehveranstalter stieg in den Streamingmarkt ein, um sein Fernseh- und Radiopublikum zu binden Das Streamingportal des Fernsehveranstalters startete 2007 als eine Onli...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of RTL Group S. A.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Dazn DACH GmbH's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Joyn GmbH's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for 2 additional companies
Detailed analysis
- Description and key data for RTL Group S. A., and factors influencing its performance in the industry
- Description and key data for Dazn DACH GmbH, and factors influencing its performance in the industry
- Description and key data for Joyn GmbH, and factors influencing its performance in the industry
- Description, key data and performance trends for 2 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
<B>Urheberrecht</B>. <LI>Über den Urheberrechtsschutz wird die Entlohnung der Urheber gezeigter Inhalte geregelt. So müssen Lizenzrechte gewahrt und die Urheber von Musik-, Na...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
Detailed analysis
- Demographic and macroeconomic factors influencing the industry
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the estimated market size of the Streamingdienste industry in Germany in 2024?
The market size of the Streamingdienste industry in Germany is €3,7Mrd. in 2024.
How many businesses are there in the Streamingdienste industry in 2024?
There are 50 businesses in the Streamingdienste industry in Germany, which has declined at a CAGR of 4.0% between 2019 and 2024.
Has the Streamingdienste industry in Germany grown or declined over the past 5 years?
The market size of the Streamingdienste industry in Germany has been at a CAGR of 11.0% between 2019 and 2024.
What is the forecast growth of the Streamingdienste industry in Germany over the next 5 years?
The Streamingdienste in Germany market is forecast to over the five years from 2024 to 2029
What are the biggest companies in the Streamingdienste market in Germany?
The biggest companies operating in the Streamingdienste market in Germany are RTL Group S. A., Dazn DACH GmbH and Joyn GmbH
What does the Streamingdienste in Germany include?
Filme und Serien and Musik, Hörbücher und Podcasts are part of the Streamingdienste industry.
Which companies have the highest market share in the Streamingdienste in Germany?
The company holding the most market share in Germany is RTL Group S. A..
How many people are/were employed in the Streamingdienste in Germany in 2024?
There are 1.618 employed in the Streamingdienste industry in Germany 2024.
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Methodology
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Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Germany include:
- German Federal Statistics Office (Destatis)
- European Statistics Office (Eurostat)
- United Nations Comtrade
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
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IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
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