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Sports and Camping Gear Retailing in Germany - Market Research Report (2014-2029)

Veton Hoxhaj Veton Hoxhaj Frankfurt, Germany Last Updated: June 2024 WZ SP47.08DE Spotlight Report

Revenue

€6.6bn

2024

€6.6bn

Past 5-Year Growth

Profit

€XXX.Xm

Employees

42,806

Businesses

6,212

Wages

€XXX.Xm

Sports and Camping Gear Retailing in Germany industry analysis

The retail sector for sporting and camping goods in Germany has undergone a positive development over the past five years, driven by the population's growing interest in outdoor activities. Despite initial setbacks due to coronavirus-related closures in bricks-and-mortar retail, the sector recovered quickly, supported by high demand for sporting and camping goods.As a result, industry turnover has grown by an average of 0.1 % per year over the past five years. In the current year, the retail sector for sporting and camping goods is recording slight sales growth despite the dampened development due to high inflation. Innovations and personalised products promote customer satisfaction and loyalty. Challenges such as weather dependency and changing consumer behaviour require flexible strategies such as the diversification of sales channels and a focus on online retail and sustainable products. The 2024 European Men's Football Championship in Germany could have a positive effect.IBISWorld expects turnover in the sector to grow by 1.7% year-on-year to EUR 6.6 billion in the current year. In the next five years, industry turnover is expected to increase by an average of 5.8% per year to 7.9 billion euros. The retail sector for sporting and camping goods is experiencing increasing demand for sustainable products. Retailers are expanding their product ranges to include environmentally friendly products such as solar-powered lamps or reusable water filters. This development is motivating retailers to take sustainability criteria into account when selecting suppliers and products. At the same time, competitive pressure is increasing from manufacturers such as Adidas, who are expanding their presence in online and stationary retail, although stationary retail has the advantage of direct customer contact and a personal shopping experience to strengthen customer loyalty. The growing popularity of environmentally friendly products and increasing competition among manufacturers will characterise the retail of sporting and camping goods in the future.

Trends and Insights

  • Personalised sports and camping articles increase customer satisfaction. Personalised products fulfil specific customer wishes, which leads to higher profit margins and better customer loyalty. Despite the popularity of online retail, bricks-and-mortar retail remains important as sporting goods can be tried out on site.
  • Sportswear and articles are increasingly being used in everyday life. Increasing health awareness is boosting demand for sports shoes, while sales of camping articles are benefiting from the outdoor trend.
  • Many small retailers characterise the sector. This results from the large number of independent retailers who dominate the market due to their large number, despite having fewer employees and lower sales, thus promoting low market concentration.

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  • Reliable market estimates from 2014-2029
  • Competitive analysis, industry segmentation, financial benchmarks
  • Powerful SWOT, Porter’s Five Forces and risk management frameworks
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  • Market estimates from 2014-2029
  • Critical performance data and rankings
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 0.1 % over the past five years, to reach an estimated €6.6bn in 2024.

Trends and Insights

Industry players are increasingly investing in the digitalisation and optimisation of their sales channels

  • The distribution structures in the retail of sports and camping goods have changed in Germany, with online retail playing an increasingly important role.
  • Additional trends and insights available with purchase
Sports and Camping Gear Retailing in Germany
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

The demand for environmentally friendly products will continue to increase in the future

  • There is a clear trend towards sustainable products in the retail sector for sporting and camping goods.

Biggest companies in the Sports and Camping Gear Retailing in Germany

There are no companies that hold a large enough market share in the Sports and Camping Gear Retailing in Germany industry for IBISWorld to include in this product.

Products & Services Segmentation

Sports and Camping Gear Retailing in Germany
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Sportswear and sporting goods, Sports shoes and Large sports equipment. Sportswear and sporting goods is the largest segment of the Sports and Camping Gear Retailing in Germany.

Trends and Insights

Sportswear and sports articles are increasingly being worn in everyday life as well

  • The sportswear and sporting goods product segment includes functional sportswear, equipment and accessories for training, play and leisure.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

The industry comprises companies that sell sporting and camping goods to end customers primarily through their shops. This includes companies with online sales channels, provided these are not the main business. The industry does not include retailers that sell regular clothing as part of their main activity but still carry sportswear in their product range.

What's included in this industry?

Retail sale of sportswear and sporting goodsRetail sale of sports shoesRetail sale of large sports equipmentRetail sale of camping goods

Companies

Purchase this report to view all major companies in this industry.

Related Terms

MODULAR EQUIPMENT SYSTEMSWEARABLE TECHNOLOGY

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Personalised sports and camping articles increase customer satisfaction. Personalised products fulfil specific customer wishes, which leads to higher profit margins and bette...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Factors that influence volatility in the industry
  • Key success factors for businesses to overcome volatility

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Sportswear and articles are increasingly being used in everyday life. Increasing health awareness is boosting demand for sports shoes, while sales of camping articles are ben...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Purchase this report to unlock analyst insights.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Many small retailers characterise the sector. This results from the large number of independent retailers who dominate the market due to their large number, despite having fe...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

German retailers of sporting and camping goods must comply with the Product Safety Act to ensure that their products meet safety requirements. In addition, they are regulated...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

The shortage of skilled labour in the sporting and camping goods industry is increasing personnel costs. This shortage makes it more difficult to find qualified employees, al...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Sports and Camping Gear Retailing industry in Germany in 2024?

The market size of the Sports and Camping Gear Retailing industry in Germany is €6.6bn in 2024.

How many businesses are there in the Sports and Camping Gear Retailing in Germany industry in 2024?

There are 6,212 businesses in the Sports and Camping Gear Retailing industry in Germany, which has grown at a CAGR of 3.2 % between 2019 and 2024.

Has the Sports and Camping Gear Retailing industry in Germany grown or declined over the past 5 years?

The market size of the Sports and Camping Gear Retailing industry in Germany has been growing at a CAGR of 0.1 % between 2019 and 2024.

What is the forecast growth of the Sports and Camping Gear Retailing industry in Germany over the next 5 years?

Over the next five years, the Sports and Camping Gear Retailing industry in Germany is expected to grow.

What does the Sports and Camping Gear Retailing in Germany include?

Retail sale of sportswear and sporting goods and Retail sale of sports shoes are part of the Sports and Camping Gear Retailing industry.

How competitive is the Sports and Camping Gear Retailing industry in Germany?

The level of competition is low and steady in the Sports and Camping Gear Retailing industry in Germany.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • Sporting & Outdoor Equipment Retailers in Germany

Complementors

  • There are no industries to display.

International industries

  • Sporting Goods Stores in the US
  • Sporting and Outdoor Equipment Retailers in the UK

View all industries in Germany

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Germany include:

  • German Federal Statistics Office (Destatis)
  • European Statistics Office (Eurostat)
  • United Nations Comtrade

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.