Industry Statistics and Trends
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 4.4 % over the past five years, to reach an estimated €16.5bn in 2024.
Trends and Insights
The sector has so far been able to avoid large-scale circumvention of the wholesale trade
- Wholesalers are responsible for various functions, from bridging time and redistributing quantities to designing product ranges. This distribution of tasks is increasingly being changed by digitalisation. Digital competitors such as online retailer Amazon are entering the market and manufacturers are finding new ways to market their goods directly to the end customer.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Wholesalers must adapt their product ranges to consumer trends
- Consumer trends are decisive for the demand for industry products. Sales of sporting goods and sports equipment are likely to remain high due to the increasing importance of physical fitness and rising net monthly household incomes. The expansion of cycle paths in Germany, which is set to progress in the future, and substitution by e-bikes will also have an impact on the use of and demand for bicycles.
Biggest companies in the Sporting & Outdoor Equipment Wholesaling in Germany
| Company | Market Share (%)
2024 | Revenue (€m)
2024 |
|---|---|---|
ZEG Zweirad-Einkaufs-Genossenschaft eG | 818.6 | |
Intersport Deutschland eG | 378.6 | |
Sport 2000 GmbH | 143.6 |
To view the market share and analysis for all 5 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Bicycles, bicycle parts and accessories, Large sports equipment and Sporting goods. Bicycles, bicycle parts and accessories is the largest segment of the Sporting & Outdoor Equipment Wholesaling in Germany.
Trends and Insights
The share of sales generated by bicycles, bicycle parts and accessories recently decreased
- Bicycles and their parts and accessories make up the largest share of the sector's turnover, although e-bikes are not among the sector's products. Wholesalers stock a wide range of bicycle models, from trekking bikes to cargo bikes and mountain bikes. Bicycle parts and accessories include frames, forks, brakes, handlebars, pedals and saddles for bicycles.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
Participants in this sector are active in the wholesale of bicycles, bicycle parts and accessories, sporting goods and equipment and camping goods. Sportswear is not included, but special sports shoes such as hiking boots or ski boots fall under this sector. In the camping goods sector, the industry does not include camping equipment.
What's included in this industry?
Bicycles, bicycle parts and accessoriesSporting goodsLarge sports equipmentCompanies
ZEG Zweirad-Einkaufs-Genossenschaft eGIntersport Deutschland eGSport 2000 GmbHPurchase this report to view all 5 major companies in this industry.
Related Terms
BACKPACKINGTIME BRIDGINGDROP SHIPPINGIndustry Code
WZ 46.49.2 - Sporting & Outdoor Equipment Wholesaling in Germany
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Increasing environmental awareness is benefiting the industry. The bicycle offers numerous opportunities to reduce environmental impact, which is why more and more people are...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Bicycles, bicycle parts and accessories are the top-selling product category in this wholesale business. The average price of the bicycles sold rose recently, which initially...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
The centre region has the largest proportion of companies in the sector. Due to the high population, many specialist bicycle and sports retailers are located there, and whole...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Price competition in the sector is having a negative impact on profits. By improving their service offering and offering high-quality products, industry players can generate ...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
There are no major players in the wholesale of bicycles, sporting goods and camping equipment. Most of the industry players are small and medium-sized companies with just a f...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of ZEG Zweirad-Einkaufs-Genossenschaft eG's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Intersport Deutschland eG's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Sport 2000 GmbH's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for 2 additional companies
Detailed analysis
- Description and key data for ZEG Zweirad-Einkaufs-Genossenschaft eG, and factors influencing its performance in the industry
- Description and key data for Intersport Deutschland eG, and factors influencing its performance in the industry
- Description and key data for Sport 2000 GmbH, and factors influencing its performance in the industry
- Description, key data and performance trends for 2 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
The level of precipitation influences the demand for industry products. Bicycles and camping equipment are designed for outdoor use. Demand for them therefore tends to increa...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
The profit margins in wholesale are usually quite low, as wholesalers hardly make any changes to the products. However, they can increase their profitability through special ...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Sporting & Outdoor Equipment Wholesaling industry in Germany in 2024?
The market size of the Sporting & Outdoor Equipment Wholesaling industry in Germany is €16.5bn in 2024.
How many businesses are there in the Sporting & Outdoor Equipment Wholesaling in Germany industry in 2024?
There are 1,526 businesses in the Sporting & Outdoor Equipment Wholesaling industry in Germany, which has declined at a CAGR of 3.2 % between 2019 and 2024.
Has the Sporting & Outdoor Equipment Wholesaling industry in Germany grown or declined over the past 5 years?
The market size of the Sporting & Outdoor Equipment Wholesaling industry in Germany has been growing at a CAGR of 4.4 % between 2019 and 2024.
What is the forecast growth of the Sporting & Outdoor Equipment Wholesaling industry in Germany over the next 5 years?
Over the next five years, the Sporting & Outdoor Equipment Wholesaling industry in Germany is expected to grow.
What are the biggest companies in the Sporting & Outdoor Equipment Wholesaling market in Germany?
The biggest companies operating in the Sporting & Outdoor Equipment Wholesaling market in Germany are ZEG Zweirad-Einkaufs-Genossenschaft eG, Intersport Deutschland eG and Sport 2000 GmbH
What does the Sporting & Outdoor Equipment Wholesaling in Germany include?
Bicycles, bicycle parts and accessories and Sporting goods are part of the Sporting & Outdoor Equipment Wholesaling industry.
Which companies have the highest market share in the Sporting & Outdoor Equipment Wholesaling in Germany?
The company holding the most market share in Germany is ZEG Zweirad-Einkaufs-Genossenschaft eG.
How competitive is the Sporting & Outdoor Equipment Wholesaling industry in Germany?
The level of competition is moderate and increasing in the Sporting & Outdoor Equipment Wholesaling industry in Germany.
Related Industries
Widen your competitive advantage with related industries
Competitors
- There are no industries to display.
Complementors
- Clothing & Footwear Wholesaling in Germany
International industries
- Sporting Goods Wholesaling in the US
- Sporting Goods Wholesaling in Canada
- Toy and Sporting Goods Wholesaling in Australia
- Toy and Sporting Goods Wholesaling in New Zealand
- Sporting Goods Wholesaling in China
View all industries in Germany
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Germany include:
- German Federal Statistics Office (Destatis)
- European Statistics Office (Eurostat)
- United Nations Comtrade
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
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